Did you know API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020? If you have more questions on APIs trends and their role in disrupting enterprises digitally, you can catch up on key take aways from the Google Cloud’s State of API Economy 2021 report and insights from Google’s experts on API-best practices.

Engineers that build last-mile delivery services belong to an elite order, a hallowed subcategory. Delivery customers are incredibly demanding when it comes to speed and convenience, and the services they use must take variables like increased traffic, road conditions, human error, and even driver availability into account every day.

Nuro is a company with a new approach to delivery services. Nuro has a fleet of autonomous vehicles designed to address many of the problems related to last-mile delivery. And every day, these vehicles — and their sensors — generate a lot of data before parking for the night. For Nuro engineers, that data can help them understand the impact of new on-road features, make improvements to their vehicles’ software, and ensure even better deliveries for their customers.

For Nuro, the key challenge is how to move petabytes of data as quickly, securely, and easily as possible from their edge environments, like vehicle depots, to Google’s Cloud Storage. For this delivery effort, Nuro selected Google’s Transfer Appliance with its new online transfer capability, now generally available.

Helping Nuro to speed up data delivery from the edge to the cloud

Like many Google Cloud customers, Nuro collects data from remote environments, like vehicle depots, that have different networking and storage capabilities when compared to a traditional data center. For a transfer solution to be effective moving unstructured data from these environments to the cloud, the solution needs to be easy to deploy and automate, while still providing similar performance as a more complicated alternative.

The Transfer Appliance was built for this use case. It arrives to customers as a physical appliance with a preconfigured version of Google’s Storage Transfer Service software already installed. Customers can move files to the appliance by using SFTP or SCP, or, alternately, can mount the appliance as an NFS share and copy target. Data can be stored locally on the appliance or transferred over the network, and secure encryption — at-rest and in-flight — is enabled by default.

With these new appliances, Nuro will be able to automate much of their storage transfer needs. When their autonomous vehicles return to the depot, they can move data like software logs, LIDAR data, and sensor data — all ideal fits for Google’s Cloud Storage — from parked vehicles to the Transfer Appliance. Online transfers can then be performed throughout the day, ensuring a steady stream of valuable data in the cloud for developers to analyze and use in their nightly builds. All of this will help Nuro’s engineering leaders like Jie Pan to run more productive development teams with less operational overhead.

“Our autonomous vehicles generate a tremendous amount of useful data, and our goal is to get that data to our engineers as soon as possible,” said Jie Pan, Engineering Manager at Nuro. “When vehicles return to the depot, we can move data hourly into Cloud Storage over the network. We also have the flexibility to return the Transfer Appliance back to Google Cloud. Most importantly, this rapid transfer architecture gives a meaningful boost to engineering productivity and development velocity.”

Going the extra mile

Engineering and infrastructure leaders understand the value of delivering the right data to the right teams, as fast as possible. By adding preconfigured, over-the-network transfer into a turnkey Transfer Appliance, Google Cloud customers can more easily automate these data deliveries by scheduling regular migrations of on-premises files, objects, and other unstructured data to our Cloud Storage.

As Nuro continues to grow their manufacturing and testing footprint, they plan to use Transfer Appliances to further scale and simplify their data migration from on-premises to Google Cloud. Cutting the time to migrate their data by more than half will make for happier, more productive developers, and that will help Nuro bring us all the future of delivery a little faster.

If you’d like to learn more about Transfer Appliance and its new online transfer capability, click here or reach out to your Google Cloud account team.

The financial services industry is changing—an estimated $68 trillion in wealth transferring from baby boomers to millennials.¹ This means financial service providers will have to deliver the speed, ease-of-use, technological sophistication, and tailored services that millennials have come to expect. In fact, half of all millennials are willing to switch to a competing institution if it offers a better digital experience.² This and many other trends are driving unprecedented growth for mobile Fintech experiences in banking, digital payments, financial management and insurance.³

Google Maps Platform financial services solutions

To help you respond to customer’s changing demands, we’re launching financial services solutions that can help you improve your customer experience, security and operations. We’ve outlined the technical guidance and APIs you need to build out three financial services solutions: Enriched Transactions, Quick and Verified Sign-up, and Branch and ATM Locator Plus. We’ve also highlighted two use cases that customers are using our APIs to solve: Contextual Experiences and Fraud Detection. 

Clarify financial statements with Enriched Transactions solution

Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of customer-facing names like “Acme Houseware”. Our Enriched Transactions solution clarifies these transactions and makes them instantly recognizable by adding the merchant name and business category, a photo of the storefront, its location on a map, and full contact info. Making transactions easier to recognize not only boosts consumer confidence, with reported increases in NPS of 15% or higher, but decreases costly support calls by approximately 67%.⁴

In addition, you can help customers easily visualize a series of transactions by adding the merchant name to the transaction amount and date, and displaying their transactions on a Google map. This enables you to give customers insights about where and how they spend money. See the guide to implement Enriched Transactions today.

Enable faster sign-up with Quick and Verified Sign-up solution

Manually entered addresses can lead to lowered conversions, erroneous customer data, and costly delivery mistakes. Our Quick and Verified Sign-up solution makes sign-up faster, suggesting nearby addresses with just a few thumb taps—cutting sign-up time by up to 64% and increasing conversion rates by up to 15%.⁵  

The solution also provides one additional level of address verification that helps reduce the risk of fraudulent account sign-ups—and companies have decreased fraudulent account setups by approximately 30% through using geospatial data to verify customer identities.⁴  See the Quick and Verified Sign-up solution guide to get started today.

• Faster sign-ups 1An application form requires an address
• Faster sign-ups 2Autocomplete quickly suggests addresses
• Faster sign-ups 3Select the address with visual confirmation
• Faster sign-ups 4Address verification options are presented
• Faster sign-ups 5Location permission is granted by the user
• Faster sign-ups 6The address is verified

Help customers visit you with Branch and ATM Locator Plus solution

74% of customers now search for specific details prior to their visit, which makes detailed, accurate profiles for each location a must.⁵ Our Branch and ATM Locator Plus solution enhances your own websites and apps with the same information shown about your branches and ATMs on Google Maps. Include hours of operation, available services, user reviews, photos of the location, driving directions and more.

Financial services companies using geospatial data to provide additional information (e.g. opening hours, available services, etc.) on branch and ATM services have seen a 14% increase in Net Promoter Score (NPS), and a 7% decrease in customer support calls.⁴  Implement Branch and ATM Locator Plus today using the guide or build it in minutes with Quick Builder.

• ATM locator 1Customers can enable location permissions, or enter their address
• ATM locator 2Quickly enter the address with Autocomplete
• ATM locator 3Nearby location listings, ranked by distance and ETA
• ATM locator 4Map view and directions

Enable offers and rewards with Contextual Experiences                    

Real-time, geo-targeted offers can power deals, rewards, and cash-back programs—all visualized with rich Google Maps. By combining the insights of purchase histories with customer opt-in to location-based features, companies can implement the Contextual Experiences use case to enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time.This is a win for banks and their customers, validated by encouraging metrics like NPS rating boosts of 8% or higher, and an increase of 8% or more time spent in-app.⁴  Learn how Current uses Google Maps Platform to create innovative customer rewards programs with location intelligence.

Detect suspicious transactions with Fraud Detection

With the Fraud Detection use case, companies can use customer opted-in mobile device location to flag suspicious activity based on geographic distance, such as an ATM withdrawal that is far from the customer’s phone. Our APIs can also help companies recognize suspicious transaction patterns such as a purchase made at a location that is physically distant from a recent transaction. 

Financial services companies that use geospatial data to verify customers’ identities have reduced fraudulent transactions by approximately 70%, and false positives in fraud detection by 45%, on average.⁴  Learn how Starling Bank uses Google Maps Platform to enable real-time notification of transactions and their locations, and enhance data-driven decision-making.

Start elevating customer experiences, reducing risk and increasing efficiency today with our financial services offerings. Visit our financial services solutions page to learn more about how to start implementing these solutions.

For more information on Google Maps Platform, visit our website.