How Google Cloud Solutions Help Retail Firms to ABP(Always Be Pivoting)
6399
Of your peers have already read this article.
2:00 Minutes
The most insightful time you'll spend today!
For years, retailers have been told that they must embrace a litany of new technologies, trends, and imperatives like online shopping, mobile apps, omnichannel, and digital transformation. In search of growth and stability, retailers adopted many of these, only to realize that for every box they ticked, there was another one waiting.
And then the pandemic hit, along with rising social movements and increasingly harsh weather. Some retailers were more prepared to take on these disruptions than others, which crystallized a new universal truth across the industry: the ability to adapt on the fly became the most important trait to survive and thrive.
Today’s retail landscape has surfaced both existing and new challenges for specialty and department store retailers. Approximately 88% of purchases previously occurred within a store environment. Now, it’s closer to 59%, with the remainder done online or through other omni methods.
With such constant change and upheaval, it can feel like the mantra now is ABP: always be pivoting.
The big question isn’t just how to maintain constant momentum and agility—it’s how to do it without sapping your workforce, your inventory, or your profits in the process. The pivot is now a given. What matters is how you do it.
Adapting requires a flexible base of technology that allows retailers to shift and scale seamlessly with the needs of the moment.
They need to be able to leverage real-time insights and enhance customer experiences rapidly, online and in the real world (not to mention the growing hybridization that’s AR and VR). They need to modernize their stores to power engaging consumer and associate experiences. They need to enhance operations for rapid scaling between full operations and digital-only offerings.
To help retailers achieve these goals and more, Google Cloud is honing a trio of essential innovations: demand forecasting that harnesses the power of data analytics and artificial intelligence; enhanced product discovery to improve conversion across channels; and the tools to help create the modern store experience.
In other words, here’s some of the biggest ways we’re ready to help you pivot.
Pivot point 1: Harnessing data and AI for demand forecasting with Vertex AI
One of the greatest challenges for retailers when building organizational flexibility is managing inventory and the supply chain.
We are in the midst of one of the worst global supply chain crises, stemming from soaring demand and logistics issues brought on by the pandemic. This crisis has only heightened the challenge retailers face when assessing demand and product availability. Even in normal times, mismanagement of inventory can add up to a trillion-dollar problem, according to IHL Group (costing $634 billion in lost sales worldwide each year, while overstocks result in $472 billion in lost revenues due to markdowns).
On the flipside, optimizing your supply chain can lead to greater profits. For instance, McKinsey predicts that a 10% to 20% improvement in retail supply chain forecasting accuracy is likely to produce a 5% reduction in inventory costs and a 2% to 3% increase in revenues.
Some of the challenges related to demand forecasting include:
- Low accuracy leads to excess inventory, missed sales, and pressure on fragile supply chains.
- Real drivers of product demand are not included, because large datasets are hard to model using traditional methods.
- Poor accuracy for new product launches and products that have sparse or intermittent demand.
- Complex models are hard to understand, leading to poor product allocation and low return on investment on promotions.
- Different departments use different methods, leading to miscommunication and costly reconciliation errors.
AI-based demand forecasting techniques can help. Vertex AI Forecast supports retailers in maintaining greater inventory flexibility by infusing machine learning into their existing systems. Machine learning and AI-based forecasting models like Vertex AI are able to digest large sets of disparate data, drive analytics and automatically adjust when provided with new information.
With these machine learning models, retailers can not only incorporate historical sales data, but also use close to real-time data such as marketing campaigns, web actions like a customer clicking the “add to cart” button on a website, local weather forecasts, and much more.
Pivot point 2: Enhanced product discovery through AI-powered search and recommendations
If customers can’t easily find what they are looking for, whether online or at the store, they will turn to someone else. That’s a simple statement, but one with profound impacts.
In research conducted by The Harris Poll and Google Cloud, we found that over a six month period, 95% of consumers received search results that were not relevant to what they were searching for on a retail website. And roughly 85% of consumers view a brand differently after an unsuccessful search, while 74% say they avoid websites where they’ve experienced search difficulties in the past.
Each year, retailers lose more than $300 billion dollars from search abandonment, or when a consumer searches for a product on a retailer’s website but does not find what they are looking for. Our product discovery solutions help you surface the right products, to the right customers, at the right time. These solutions include:
- Vision Product Search, which is like bringing the augmented reality of Google Lens to a retailer’s own branded mobile app experience. Both shoppers and retail store associates can search for products using an image they’ve photographed or found online and receive a ranked list of similar items.
- Recommendations AI, which enables retailers to deliver highly personalized recommendations at scale across channels.
- Retail Search, which provides Google-quality search results on a retailer’s own website and mobile applications.
All three are powered by Google Cloud, leveraging Google’s advanced understanding of user context and intent, utilizing technology to deliver a seamless experience to every shopper. With these combined capabilities, retailers are able to reduce search abandonment and improve conversions across their digital properties.
Pivot point 3: Building the modern store
Stores are no longer places for just browsing and buying. They must be flexible operation centers, ready to pivot to address changing circumstances. The modern store must be multiple things at once: a mini-fulfillment and return center, a recommendation engine, a shopping destination, a fun place to work, and more.
Just as retail companies had to embrace omnichannel, stores are now becoming omnichannel centers on their own, mixing the digital and physical into a single location. Retailers can use physical stores as a vehicle to deliver superior customer experiences. This will demand heightened levels of collaboration and cooperation between stores, digital, and tech infrastructure teams, building on the agile ways they have worked together.
In many ways, it’s about allowing our physical spaces to function more like digital ones. Google Cloud can help by bringing the scalability, security, and reliability of the cloud to the store, allowing physical locations to upgrade infrastructure and modernize their internal and customer-facing applications.
Think of it as when a new OS gets released for your phone. It’s the same small, hard box, but the experience can feel radically different. Now, extend that same idea to a digitally enabled store. With the right displays, interfaces, and tools at a given retail location, the team only needs to send an over-the-air update to create radically fresh experiences, ranging from sales displays to fulfillment or employee engagement.
Such an approach can enable streamlined experiences for both customers and store associates. For instance, when it comes to the modern store’s evolving role as a fulfillment or return center, cloud solutions can help drive efficiency in stores through automation of ordering, replenishment, and fulfillment of omnichannel order selection.
Similar tools for personalized product discovery online can be applied to customers in the store, helping them to browse and explore, or even create a tailored shopping experience.
The impact of store associates can be maximized by equipping them with technology to provide expertise that drives value-added customer service, as well as increasing productivity in stores by streamlining operations, thus lowering overhead cost. At the register, customers should be able to enjoy frictionless checkout while ensuring reliable, accurate, secure transactions.
Google Cloud can help retailers transform
The ability to adapt and pivot to meet today’s changing consumer needs requires that retailers rely on modern tools to obtain operational flexibility. We believe that every company can be a tech company. That every decision is data driven. That every store is physical and digital all at once. That every worker is a tech worker.
Google Cloud works with retailers to help them solve their most challenging problems. We have the unique ability to handle massive amounts of unstructured data, in addition to advanced capabilities in AI and ML. Our products and solutions help retailers focus on what’s most important—from improving operations to capturing digital and omnichannel revenue.
3016
Of your peers have already watched this video.
24:00 Minutes
The most insightful time you'll spend today!
New Capabilities in Google Cloud Dataprep: A Must-Read for Data Teams
In this video, Bertrand Cariou, Sr. Director Product Marketing, Trifacta and Sean Ma, Sr. Director, Product Management, Trifacta take a deep dive into new capabilities for Cloud Dataprep.
They walk us through several new features to enable a wider range of use cases with Cloud Dataprep; and, major enhancements to existing features asked for by enterprises.
Some of the new capabilities include:
- New connectivity with Google Sheets, Microsoft Excel, Oracle, SQL Server, DB2, and Salesforce
- New Data Pipeline Orchestration & Alerting
- Advanced Performance Optimization
- Fine Grain Data Access through OAuth
The walkthrough will also host a demonstration that exemplifies the new capabilities in the product itself.
Finally, Bertrand and Sean show an end-to-end data pipeline example that connects diverse data sources from multiple flows into a sequence that can be designed in Cloud Dataprep and integrated with Cloud Functions.
Time-series Model on Google Cloud Allows Better Transparency on Fishing and Marine Activities
4387
Of your peers have already read this article.
3:30 Minutes
The most insightful time you'll spend today!
Who would have known that today technology would enable us with the ability to use machine learning to track vessel activity, and make pattern inferences to help address IUU (illegal, unreported, and unregulated) fishing activities. What’s even more noteworthy is that we now have the computing power to share this information publicly in order to enable fair and sustainable use of our ocean.
An amazing group of humans at the nonprofit Global Fishing Watch took on this massive big data challenge and succeeded. You can immediately access their dynamic map on their website globalfishingwatch.org/map that is bringing greater transparency to fishing activity and supporting the creation and management of marine protected areas throughout the world.
In our second episode of our People and Planet AI series we were inspired by their ML solution to this challenge, and we built a short video and sample with all the relevant code you need to get started with building a basic time-series classification model in Google Cloud, and visualize it in an interactive map.
Architecture
These are the components used to build a model for this sample:
- Global Fishing Watch GitHub: where we got the data
- Apache Beam: (open source library) runs on Dataflow.
- Dataflow: (Google’s data processing service) creates 2 datasets; 1 for training a model and the other to evaluate its results.
- TensorflowKeras: (high level API library) used to define a machine learning model, which we then train in Vertex AI.
- Vertex AI: (a platform to build, deploy, and scale ML models) we train and output the model.
Pricing and steps
The total cost to run this solution was less than $5.
There are seven steps we went through with their approximate time and cost:
Why do we use a time series classification model?
Vessels in the ocean are constantly moving, which creates distinctive patterns from a satellite view.
We can train a model to recognize the shapes of a vessel’s trajectory. Large vessels are required to use the automatic identification system, or AIS. The GPS-like transponders regularly broadcast a vessel’s maritime mobile service identity, or MMSI, and other critical information to nearby ships, as well as to terrestrial and satellite receivers. While AIS is designed to prevent collisions and boost overall safety at sea, it has turned out to be an invaluable system for monitoring vessels and detecting suspicious fishing behavior globally.
One tricky part is that the MMSI data location signal (which includes a timestamp, latitude, longitude, distance from port, and more) is not emitted at regular intervals. AIS broadcast frequency changes with vessel speed (faster at higher speeds), and not all AIS messages that are broadcast are received – terrestrial receivers require line-of-sight, satellites must be overhead, and high vessel density can cause signal interference. For example, AIS messages might be received frequently as a vessel leaves the docks and operates near shore, then less frequently as they move further offshore until satellite reception improves. This is challenging for a machine learning model to interpret. There are too many gaps in the data, which makes it hard to predict.
A way to solve this is to normalize the data and generate fixed-sized hourly windows. Then the model can predict if the vessel is fishing or not fishing for each hour.
It could be hard to know if a ship is fishing or not by just looking at its current position, speed, and direction. So we look at the data from the past as well, looking at the future could also be an option if we don’t need to do real time predictions. For this sample, it seemed reasonable to look 24 hours into the past to make a prediction. This means we need at least 25 hours of data to make a prediction for a single hour (24 hours in the past + 1 current hour). But we could predict longer time sequences as well. In general, to get hourly predictions, we need (n+24) hours of data.
Options to deploy and access the model
For this sample specifically we used Cloud Run to host the model as a web app so that other apps can call it to make predictions on an ongoing basis; this is our favorite in terms of pricing if you need to access your model from the internet over an extended period of time (charged per prediction request). You can also host it directly from Vertex AI where you trained and built the model, just note there is an hourly cost for using those VMs even if they are idle. If you do not need to access the model over the internet, you can make predictions locally or download the model onto a microcontroller if you have an IoT sensor strategy.
Want to go deeper?
If you found this project interesting and would like to dive deeper either into the specifics of the thought process behind each step of this solution or even run through the code in your own project (or test project); we invite you to check out our interactive sample hosted on Colab, which is a free Jupyter notebook. It serves as a guide with all the steps to run the sample, including visualizing the predictions on a dynamically moving map using an open source Python library called Folium.
There’s no prior experience required! Just click “open in Colab” which is linked at the bottom of GitHub.
You will need a Google Cloud Platform project. If you do not have a Google Cloud project you can create one with the free $300 Google Cloud credit, you just need to ensure you set up billing, and later delete the project after testing the desired sample.
🌏🌎🌍 We hope to inspire you to build other beautiful climate-related solutions.
Bit Capital Rolls Out a Digital Financial Solution in Under 3 Months and at 2/3 the Cost
5671
Of your peers have already read this article.
4:00 Minutes
The most insightful time you'll spend today!
In the past few years, a series of new technologies and regulatory changes has been transforming Brazil’s financial industry. The concept of blockchain added security and agility to financial transactions. The open banking system being deployed by the country’s Central Bank (BC) allows for platform integration and data sharing -with the user’s consent- between financial institutions. Recently, the launch of Pix, also by the BC, has shaken the market by creating a new payment method that is instant, free for individuals and 24/7.
Since 2018, the startup Bit Capital has been working on the development of 100%-digital financial solutions in the cloud to help its clients adapt to this new scenario in a convenient way, without the need to build an infrastructure for that or hiring different providers. Pix was not the exception.
In less than 3 months, the team was able to build and go live with a solution that can be used by both direct participants (i.e. those with banking licenses granted by BC) and indirect participants (i.e. companies depending on direct participants to offer payments on Pix) through Bit Capital’s platform.
Besides this differential, Pix and the startup’s other solutions are based on blockchain and Google Cloud’s cloud, ensuring greater security, scalability and availability for customers and allowing for an easy integration between Bit Capital’s platform’s solutions and those from other companies.
“Now we have a platform with an API and various microsservices, allowing clients to connect and develop their own financial product without having to start from scratch.”
—Francesco Miolo, CFO, Bit Capital
A robust structure to handle Pix’s high demand
Bit Capital was established with a certain urgency to develop its platform. The idea was well-developed and customers were interested. The fast deployment of Google Cloud’s tools was one of the main factors that attracted the company to use it as a basis for its infrastructure.
“We managed to deliver everything we have today in Google Cloud with a small team. That was another challenge: being able to grow with a few people,” says Juliano Souza, the startup’s head of IT infrastructure. “We sought other cloud partners, but they had a steep curve. We chose Google Cloud because we needed quick, quality scaling.”
The same thing happened when they built the solution for Pix, despite the specific challenges involved. The BC had performance requirements that led the company to spend some time experimenting until they reached the best suite of tools to meet those requirements. The startup wanted to create a unique architecture that could help both large and small customers and be integrated to the platform’s other microservices.
With the support from Google Cloud’s team to answer doubts and make the best decisions, the solution was built in a few months, at a cost about two-thirds lower than other providers.
The solution’s architecture is based on apps running in Docker in Google Kubernetes Engine (GKE), with interconnected microservices. The blockchain system runs on Compute Engine, its rows are managed in Pub/Sub and Dataflow, and persistent data, in Cloud SQL. Cloud Interconnect is used for the connection with BC. Cloud KMS and Secrets Management store the company’s pre-credentials. All of this is supported by Cloud Load Balancing for load balancing and autoscaling.
According to the team, GKE was essential for the solution’s success. Using infrastructure as code in the tool made uploading of a group of microservices significantly easier. Developers are able to help set up this environment, which has helped spread the DevOps culture in the team. Besides orchestrating and integrating apps, GKE also provides an elastic structure to handle demand peaks and visibility to monitor internal components.
“Google Kubernetes Engine was the only way to ensure availability, observability and elasticity for all clients, whether small, middle-sized or large.”
—Juliano Souza, Head of IT Infrastructure, Bit Capital
Nowadays, the solution’s environment has 20 clusters with over 1,500 pods – 250GB in data per month, providing a robust structure to support a service involving periods of intense demand such as Black Friday.
Ease to monitor, fix and improve
Just 10 days after Pix’s official launch date, the company had its first test: Black Friday. This allowed a major e-commerce customer to test the scale and see the success of the architecture that had been built. “It worked great regarding what the cloud could deliver. And we found what we needed to fix very quickly. Operations [formerly Stackdriver], in particular Cloud Trace, showed us clearly what needed to be done to improve performance,” Souza explains.
Using Operations added reliability by putting deliveries into production. Checking Cloud Trace to see if there were any performance issues and the exact point where they were happening became routine for Bit Capital’s developers. Google Cloud’s security tools and Google Safety Center provided the resources needed to monitor and secure the environment, with automatic data encryption at rest and in transit.
“Google Cloud has security as a premise. When we upload any kind of component, like a database or a virtual machine, the drive is encrypted by default. With other providers, you must specify that you want it encrypted.
”—Juliano Souza, Head of IT Infrastructure, Bit Capital
The easy service monitoring and management accelerates product and technology development because the team no longer needs to worry about infrastructure. Automated management allows professionals to spend more time on new projects and the company’s business. Also, the deployment of services in a Google Cloud multi-region impacts on customer experience, providing high availability for their solutions.
In the coming months, Bit Capital aims to ramp up service usage and the creation of new projects in Google Cloud by adding more customers to Pix’s solution and Banking as a Service (BaaS) solutions. Anthos will be incorporated to the tool suite to make it easier to connect apps with the customers’ on-prem environments. And the deployment of open banking has the potential to be a business driver for the company.
“We joke that we’re already doing open banking, because we have various connections with different providers, which allows us to offer an integrated solution,” says Francesco Miolo, the startup’s CFO. “With the arrival of the new regulations, something we are waiting for since we started out, we will be able, through our platform, to take our customers to the open finance ecosystem, enabling the development of disruptive business models.”
10504
Of your peers have already watched this video.
2:15 Minutes
The most insightful time you'll spend today!
The True Story of How HotStar Broke a World-Record–Thanks to Firebase and Google BigQuery
Hotstar, India’s largest video streaming platform with 150 million monthly active users around the world, provides live-streaming of TV shows, movies, sports, and news on the go.
By using a combination of Firebase products together, Hotstar safely rolled out new features to its watch screen during a major live-streaming event without disrupting users, sacrificing stability, or releasing a new build. They also used Firebase with BigQuery to analyze their event data and reduce app startup time.
“We have an ambitious mission, but our engineering team is only a fraction of the size of most of our competitors. But we are still keeping up, and we are doing it with the help of Firebase,” says Ayushi Gupta, Android Engineer, Hotstar.
Data Cloud Skills to Pick Up in 2022: Google Experts Recommended
4956
Of your peers have already read this article.
3:00 Minutes
The most insightful time you'll spend today!
It’s 2022 and nanosatellites, NFTs, and autonomous cars that deliver your pizza are in full force. In a world where people rely on simple technology to untangle complex problems, companies must deliver simple experiences to be successful in today’s landscape. For many cloud providers this means enabling tightly integrated data offerings that simplify the data delivery process without losing sight of the sophisticated needs of the modern data consumer.
But while the name of the game is helping companies reach informed decisions from their data simpler and faster, what about the data practitioners – data analysts, data engineers, database administrators, developers, etc – who use these cloud data tools and technologies everyday? To proactively stay ahead of data cloud market trends in 2022 should data practitioners invest their time in specializing their data cloud skill sets (e.g. go deep in, say, data pipelining skills) or instead invest their time generalizing their data cloud skill sets (e.g. growing proficiencies in a mix of data analytics, databases, AI/ML, and more domains)?
Skill deep or wide with data – that is the question
For Abdul Razack, VP, Solutions Engineering, Technology Solutions and Strategy at Google Cloud, the answer is a bit of both.
“Data practitioners need to be broad in terms of their technology skills, but specialized with respect to the domain or domains in which they apply them. The reason why is because many things that used to be separate skill sets are now converging – like business analytics, streaming, machine learning, data pipelines, and data warehousing. Data practitioners need to be able to implement end-to-end workflows that solve specific business problems using skills from each category.”
It’s true, thousands of customers are choosing Google’s data cloud because it offers a unified and open approach to cloud that enables their practitioners to break down silos, begin and end projects without leaving the data platform, and innovate faster across their organization.
The data practitioners who mirror Google data cloud’s frame of mind of being smart and agile across data domains in their skilling and learning will reap the benefits of solving more nuanced problems – building out internet-scale applications, fine tuning smart processes with analytics and AI, constructing data meshes that make product building simple, etc – at a larger scale than they would if they specialized in just one or two areas alone.
“Of course at the end of the day it depends on what tools a data practitioner is using to complete their workflows. There’s only so much you can learn and skills you can develop when you’re using limited tools. Growing data proficiencies across the board is made a lot easier when you’re using a data platform like BigQuery to address all these needs. BigQuery eliminates the choices you have to make – for instance you don’t have to choose between streaming data and data at rest, batch and realtime, or business intelligence and data science. This freedom gives data professionals a huge advantage when they’re building their skill sets and taking on more complex projects.” -Abdul Razack – VP, Solutions Engineering, Technology Solutions and Strategy, Google Cloud
Knowing your value is half the battle when upskilling
While some experts think technology is the limiting factor of whether or not you can even go wide or go deep in the first place, others like Google Cloud’s Head of Data and Analytics Bruno Aziza purport that it also depends on who you are, who you wish to be, and what investments your company is making to ensure you can become that person.
“If you wish to set yourself up to be a Chief Data Officer, then you’ll want to understand how technologies fit together across your data estate first” said Aziza. “Only after you feel like you’re the go-to ‘data person’ can you then decide which part of the technology stack you want to double-down on.”
But technology isn’t everything. Aziza notes, “Make sure you focus on the business impact that your data work provides. You want to spend as much time as you can with your business counterparts to understand their business goals and challenges. The Harvard Business Review provides great guidance on how to succeed as a Chief Data Officer.”
Even if you don’t have your sights set on a C-suite role, both Aziza and Razack contend that the number one skill data practitioners should tackle in 2022 is actually a broad and perhaps abstract one: develop and exercise the curiosity to solve problems with a data-driven strategy.
That is, today’s data practitioners should always be interested in educating themselves in the industry and continually upskilling in something. And their employers should also be invested in helping practitioners develop those interests, most likely through exposure to learning materials, engaging in career conversations, subsidized courses, or incentives attached to pursuing a new certification or skill.
“Every industry is going through a digital transformation and the ability to identify what data to collect, how to prepare the data, and how to derive insights from it is critical. Therefore, the ability to find business challenges and formulate a data-driven approach to address those problems is the most important skill to have.” Abdul Razack – VP, Solutions Engineering, Technology Solutions and Strategy, Google Cloud.
Take the example of the “Data Mesh” I just wrote about in VentureBeat. You’ll find 3 types of attitudes towards this new concept. There are Disciples who encourage continued learning only from the source – like the author of a new book or the creator of a theory. There are Distractors who tell you that new skills, trends, and technologies are fake news. And there are Distorters like vendors who will sell you one easy fix solution. But it’s the data practitioner who needs to proceed with caution when interacting with all three types and forge their own path to discovering the truth when they’re learning and building skills. And for better or worse, this comes with trial and error, experimentation, and an eagerness to grow relative to where they began.”
Ready to start data upskilling? Start here.
For those interested in keeping up their data curiosities, check out our Data Journeys video series. Each week Bruno Aziza investigates a new authentic customer’s data journey – from migrating to cloud or building a data platform to carrying out new data for good initiatives. Learn how they did it, their data dos and don’ts, and what’s next for them on their journey. These videos include a flavor of both specializing your data competencies and broadening your data competencies.
For those interested in deepskilling, connect with Google’s data community at our upcoming virtual event: Latest Google Cloud data analytics innovations. Register and save your spot now to get your data questions answered live by GCP’s top data leaders and watch demos from our latest products and features including BigQuery, Dataproc, Dataplex, Dataflow, and more.
If you have any questions or need support along your learning journey – we’re here for you! Sign up to be a Google Cloud Innovator, and join the Google Cloud Data Analytics Community.
More Relevant Stories for Your Company
Beyond Traditional Learning: AI-based Online Learning Platform and Google Cloud Solutions Push Learners to Get Ahead
The combination of a vital need for IT experts among businesses and a digital skills gap is making lifelong learning increasingly critical. Beyond professional development, learning new skills offers additional rewards from building peer connections to boosting your creativity. That’s why in 2020 Krishna Deepak Nallamilli and I launched KIMO.ai to reimagine how people
Technical deep dive on Looker: The enterprise BI solution for Google Cloud
Thousands of users accessing petabytes of data on a daily basis: This is a challenging proposition for enterprises, without a doubt. But Looker makes it possible. Beyond just accessing data though, Looker’s platform transforms your company’s relationship with data. Go under the hood of Looker, with Olivia Morgan, Enterprise CE,
How Machine Learning Can Cut Support Ticket Resolution Time By Over 80%
Sure, machine learning is becoming a business imperative, but how does it work in practice—and what are the benefits for IT managers? That’s the subject of a new step-by-step guide to solving business and IT problems with artificial intelligence and ML, based on insights gathered by IDG Research Services. Its
BURGER KING Germany: Serving Up Marketing Insights and Supply Chain Visibility Easily
Do hamburgers really come from Hamburg? This may still be a matter of debate, but the popularity of American-style burger joints not just in Hamburg but all over Germany, is clear. Germany’s top two fast food companies are both burger chains. One of them is BURGER KING®, a global brand that welcomes more
