Editor’s note: Today’s blog post is from Mayank Singh, Chief Digital Officer and VP Marketing and IT at pizza delivery group Domino’s Indonesia. He explains how Google Maps Platform is enabling their business to optimize their operations and supporting the franchise’s ambitious expansion strategy in one of the world’s most exciting emerging markets.

When I was developing India’s first hyper local on-demand food delivery digital commerce platform for Domino’s Pizza India, I never imagined life would take me to a country with such a different culture to my own.

But in 2018, when Domino’s Indonesia invited me to drive its expansion strategy as Senior General Manager to lead Digital, IT and Marketing functions, I jumped at the chance to try my hand in another gigantic emerging nation that brims with entrepreneurial hunger and innovative energy.

Indonesia is a massive archipelago of more than 17,500 islands and 270 million people, one of the world’s most promising developing markets. Here, the opportunities for a global brand, such as Domino’s, are almost boundless. At the same time, we’re extremely cautious. We want to make sure that any new store we open has the correct demographic profile to be profitable.

This is one of the key areas in which Google Maps Platform enables us to satisfy the hunger of a vibrant, fast-moving society. The Google Maps Platform APIs empower us with much more than the ability to maintain Domino’s 30-minute delivery pledge. They play an instrumental role in our value chain before a store even begins selling pizzas, providing vital insights in our hunt for new shop locations.

Mapping the dizzying pace of change in one of Asia’s fastest growing economies

Under the Domino’s Indonesia model, every outlet has a defined territory and can only take orders from that zone. Instead of customers picking a store, we assign them one based on their location. That’s why selecting zones that have the highest profit potential (due to factors such as population, income, education, and business activity) is essential to our success.

The first step is casting a net around the test location that covers anywhere within a nine-minute drive to any point in the proposed zone. This is enabled by the Google Maps Platform APIs, including Distance Matrix API.

Things become really interesting and complicated when considering Indonesia’s dizzying pace of change. Social, economic, and infrastructure transformation in Indonesia literally unfolds before your eyes, meaning the map in any area can change overnight.

A place that had little to no development yesterday might be tomorrow’s next desirable suburb—populated by families drawn to new schools, but also increased traffic congestion caused by community growth. By overlaying our data, such as population, average income, and age range onto Google Maps, our team can better visualize the revenue potential in that zone compared to neighboring stores. Since the definition of a profitable zone is in constant flux, we need our local insights to be ahead of the game.

Charting Indonesia’s transformation with speed and accuracy is crucial in our mission to carve out delivery zones that serve communities that need our service most while maximizing our revenues.

Retrofitting Indonesian delivery zones to optimize Domino’s success

Expansion is just one side of the story. Just as important, we must keep an eye on existing outlets to make sure that traffic conditions, road configurations, prominent sites, public infrastructure, and more, hit the sweet spot for timely delivery and revenue optimization.

A successful delivery area, for example, might fall victim to its own popularity, causing congestion that prevents timely delivery to once viable addresses. In such cases, the specified drive time in the delivery matrix shrinks. We accordingly must downsize the service zone, while adding micro-zones to satisfy demand. Google Maps Platform features such as Traffic Layer in Maps JavaScript API enable the real-time traffic intelligence that helps us make precision calls in the evolving mission of zone optimization.

Conversely, we might want to expand a store territory thanks to a new highway or roadworks that improve traffic circulation. Here, too, Google Maps Platform is the fastest in mapping such shifts in the urban landscape. We’re even planning to experiment with a new feature whereby delivery zones change in size over the course of a day, based on factors such as peak traffic and roadworks. This new project will be enabled by Google Maps Platform real-time road intelligence.

Enabling Indonesia’s pandemic support with contactless delivery and support for frontline healthcare

Google Maps Platform also helps us respond quickly to societal changes. When the pandemic hit Indonesia, for example, our team was all hands on deck developing ways to deliver pizzas in the safest possible way. We overhauled our order system to make contactless delivery and contactless takeaway the default method of connecting customers to their pizzas. This was done to reassure customers how safe it is to order with Domino’s. Customers can locate us using the map UI, view the ordering options and have a contactless takeaway experience.

Google Maps Platform products such as Places API, which provides rich places details and location information as well as the Static Street View API which provides a more accurate visual of the location, now enable our drivers to pinpoint a drop spot, such as ‘the porch with the red roof’ with precision accuracy.

Our team is also proud of how we supported healthcare workers at the frontline of the pandemic. Google Maps Platform was an invaluable solution in enabling us to deliver pizzas to these vital frontline workers. It gave all of us at Domino’s Pizza Indonesia great satisfaction to see smiles on the faces of heroes working hard to keep people safe and well in this immense nation.

For more information on Google Maps Platform, visit our website.

Whether it’s getting rid of pests, cleaning up a crime scene or tending to office plants, Rentokil Initial is a service business whose primary aim is to offer customers the best possible standard. This can only be achieved if teams work closely together, sharing expertise and ideas and communicating constantly.

We used to have 180 email domains and 40 mail systems in place, so finding contact details and responding quickly to colleagues was a challenge. To tackle this, in 2009, we moved 0 business users, including our ‘on the road’ service technicians and salespeople onto a single communications platform, G Suite.

Since switching to G Suite, we’ve saved millions of pounds (£) on IT maintenance and several hundred thousand pounds by cutting the time spent on administrative tasks through using tools such as Google Docs, Sites and Forms. For senior management, Google Hangouts Meet has also proved its worth, saving roughly 54 hours of the senior management’s time a week – that’s over 2,000 hours a year. In addition to maximizing productivity, online sharing through G Suite products has enabled us to spread knowledge and ideas organically across countries and divisions.

Individual teams have fully embraced the opportunity to share knowledge, using the group intranet, powered by Google Sites, to post training videos and access technical images. But it’s not all about official documents and meetings: online sharing is helping us to become a more personal, sociable organization, which is important for staff retention and working culture. Colleagues use our intranet to share personal achievements, from sleeping on the streets for a homeless charity to boxing in international championships, giving a true flavor of the diversity within the company.

Employees at all levels are embracing G Suite to connect with colleagues. For example, our UK Managing Director uses Google+ to post updates and pictures of his ‘road trips’ across the UK and his encounters with colleagues, from the CFO to our longest standing pest control technicians, providing new insight into his role in the business. The ability to connect directly with our executives and create communities amongst our new employees is radically changing and modernizing the culture of our company.

All in all, we’ve been amazed by the journey which G Suite has taken us on, connecting our teams no matter where they are and no matter what they’re doing and making a difference in almost every corner of our business. Thanks to Google we see ourselves as better connected, able to offer a better service to customers and more competitive on a global scale.

For many nations, gross domestic product is the primary measure of a society’s success. The Himalayan kingdom of Bhutan gauges achievement by a different standard: gross national happiness (GNH).

The Royal Government of Bhutan’s GNH index measures a “holistic and sustainable approach to development,” prioritizing factors such as community, education, mental health, cultural heritage, and ecology. It’s a model that was endorsed by the U.N. General Assembly in 2011. Focus on GNH has enabled Bhutan to become a carbon-negative nation; nurture habitats for Bengal tigers, clouded leopards, and red pandas; and provide free healthcare to all of its 735,553 citizens.

One of the pillars of GNH in Bhutan, ranked South Asia’s least-corrupt country, is good governance. Yet as one of Asia’s least-developed nations, Bhutan needed to draw every last bit of value from public funds, while maximizing the potential of its civil servants. Turning to G Suite, it discovered powerful tools enabling communication, accountability, and cost-savings that have been vital to the mission of promoting a well-balanced society.

“G Suite collaboration tools are providing a framework that allows us to foster citizens’ happiness,” says Lobzang Jamtsho, Head of Application Division, Ministry of Information & Communication. “It’s the three C’s: collaboration, coordination, and communication. This has improved significantly with G Suite adoption.”

Freeing up resources for positive change

“When we started using Sites, we found a powerful yet simple tool that’s really a one-stop shop for sharing. You don’t have to know the development side; you just drag, drop, and build.”

—Kuenga Zam, Dy. Chief ICT Officer, Royal Civil Service Commission

From wildlife conservation, to keeping hospitals well-supplied, to the development of human resources, ensuring a correct balance between well-being and development demanded smooth coordination in the civil service. Meanwhile, everything from the cost of printing meeting agendas to investing in email servers and staff to maintain them drained resources from vital tasks such as sourcing medication.

G Suite marked a fundamental shift in the way the Royal Government of Bhutan pursued its mission, as tools such as Docs, Sheets, and Sites came together to provide a unified platform where team contributions could be seamlessly integrated in the cloud. It sparked a surge of cooperative vigor.

“In writing, for example, we collaborate in terms of drafting a proposal. And we collaborate with other parties,” says Lobzang. “It’s really helped us in terms of analyzing the decision-making process and promoting accountability, ownership, and transparency.”

G Suite is used today by 9,500 civil servants across all 67 government agencies. The benefits have been dramatic. In a survey of more than 800 civil servants, roughly 78% of respondents reported G Suite boosted productivity by more than 50%. About 80% said collaboration with colleagues increased more than 50%. And 85% of respondents agreed or strongly agreed with the statement, “my organization is more innovative.”

“G Suite has empowered both education and hospitals. We have our entire education system on the platform, all teachers and students. And processes have improved in hospitals, translating directly into an increase of happiness among citizens.”

—Lobzang Jamtsho, Head of Application Division, Ministry of Information & Communication

The Royal Civil Service Commission of the Royal Government of Bhutan organizes scholarships for civil servants to pursue long-term studies as a part of human resource development. It’s vital to the nation’s pursuit of sustainable development while preserving a unique cultural heritage.

G Suite inspired the Royal Civil Service Commission to build its own internal platform using Sites to manage scholarships, streamline processes, and boost overall HR Development Management.

“When we started using Sites, we found a powerful yet simple tool that’s really a one-stop shop for sharing,” says Kuenga Zam, Dy. Chief ICT Officer, Royal Civil Service Commission. “You don’t have to know the development side; you just drag, drop, and build. And since it’s an internal site, it helps us share from one division to another what scholarships are available for renewal.”

Human connectivity for enhancing quality of life

For the Royal Government of Bhutan, G Suite is a tool that doesn’t just facilitate better communication, it enables the whole of government to work better together. “G Suite has empowered both education and hospitals. We have our entire education system on the platform, all teachers and students,” says Lobzang. “And processes have improved in hospitals, translating directly into an increase in happiness among citizens.”

“When services are delivered better, people are happier,” adds Kuenga. “So it aligns in that way with GNH.”

Motivating team members to build a better future

Today, the Royal Government of Bhutan is writing the next chapter of its journey with G Suite, motivating civil servants to tap the platform’s creative possibilities through training programs that demonstrate why you don’t need to be an IT expert to be a digital innovator.

“We did a demo at a conference to show how we are using Sites. Our users then went forward and took that idea and built their own site,” says Kuenga. “After we show the possibilities, they have the motivation to go forward and explore.”

The next step for the Royal Government of Bhutan is to begin experimenting with Apps Script to create applications for automating workflow processes: “There’s so much potential that we haven’t explored,” says Kuenga.