Expert Takeaways on API Strategies from The State of API Economy 2021 Report
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Did you know API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020? If you have more questions on APIs trends and their role in disrupting enterprises digitally, you can catch up on key take aways from the Google Cloud’s State of API Economy 2021 report and insights from Google’s experts on API-best practices.
Report on API-led Digital Transformations in 2020 and the Future
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In 2020, many businesses across industries turned their focus and investments towards digital strategies. APIs being an integral part of every organization’s digital disruption, will grow in relevance throughout 2021. Read the report to gain more insights on driving API-led digital transformations and in-depth analysis of Google Cloud’s Apigee API Management Platform usage data, case studies and third-party surveys conducted with tech leaders.
Google Cloud named a Leader in API Management Solutions in The Forrester Wave
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The right API strategy is a key element of your digital business success, so choosing the best API management solution is critical – but often challenging. Organizations like yours need to address a wide range of criteria to support an effective digital business strategy, and that requires a robust API management solution that not only meets your immediate needs, but also supports your future digital initiatives.
The Forrester Wave: API Management Solutions, Q3 2020, provides an analysis of the most significant vendors that make up the API management market and explains why Google Cloud’s Apigee API management platform is a Leader. In addition to being named a Leader, Google Cloud received the highest score possible in criteria such as market presence, product vision, and planned enhancements.
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Lowe’s: Building a Centralized Price Management Solution
Watch how American retail company specializing in home improvement Lowe’s used Google Cloud to build a centralized price management solution. The company’s application development team leveraged Google Cloud to enable the improvement of their software development life cycle – from code development to CI/CD and monitoring.
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Why Apigee: Customers Explain How this API Platform Boosts their Business
Apigee customers Expedia, Equinix, Morningstar, Swisscom, Vantiv, Telstra, Fox Broadcasting company, Laterooms.com and partners, SAP and Accenture share why they joined forces with the intelligent API management platform company.
Apigee is helping customers execute businesses commerce with other partners, securely expose assets to external developer communities, secure APIs throughout the digital value chains, open up new revenue streams and do much more.
Here is A Quick Glance at Who Said What
“Through our partnership with Apigee we have been able to create some really amazing implementations using our APIs to commerce with other partners and other types of content interactions in the marketplace and so far, the response in the market has been outstanding,” says Brad Jaehn, VP, Product GoGo.
“Businesses cannot afford to be on an island. It really is all about the interconnections among businesses. And when you are talking about sharing digital assets, you really are talking about APIs. Apigee is essential to provide a way for sharing of APIs, sharing of those assets between those companies,” says Garrett Vargas, Senior Director of Technology, Expedia.
“We mainly choose Apigee for three reasons. One is their experience in the enterprise market. They could really handle big data amounts for big enterprise customers. Second, their experience in telecom and third they really helped us to securely expose our telecom assets to the external developer community,” Heinz Herren, Head of IT.
“One of the primary reasons we selected Apigee was because it could secure APIs throughout the digital value chain. It offered us access control, authentication control, even versioning of APIs so that our customers are selecting the right APIs. It protects them and their assets as well as our assets, backend systems, and processes. Apigee allowed us to do this not only securely but very quickly. So, we are excited to partner with Apigee on the Equinix cloud exchange,” says Brian Lillie, CIO, Equinix.
“We all talk about user experience. It’s the end thing in Silicon Valley. But what about DevX. Vantiv wants to provide clean, open and standard APIs. To the Apigee powered Vantiv platform, enables our community of developers to innovate much faster. rather than having them discover capabilities by various other providers of commerce services, this one-stop shop Vantiv platform powered by Apigee give a clean, open and standard API layer for all commerce services to our developers,” says Navneet Singh, Senior VP, Product, Vantiv.
Watch this short video to know what else Apigee customers and partners are saying about the platform.
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5:23 Minutes
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APIs power all digital marketing channels and the apps we use today. APIs are a window on your company’s digital assets, exposing them so developers and partners can build mobile apps and become part of your innovation engine.
Thanks to the open API economy, you can build mobile apps that use a mix of APIs; you can combine location APIs with targeted promotions, or map your morning run with a calorie counter. Wrapping an API around your digital assets gets you into the game and builds value that wins customer loyalty and revenue. Marketing is about highlighting value, and promoting that value to customers.
This eBook highlights how APIs are evolving as the business technology that brings the CIO and CMO together. They bridge the gap between what the CMO needs to create value for customers and what the CIO needs to deliver a platform for a digital business. With alignment in place and technology that’s purpose-built for the requirements of the digital world, the potential to grow and succeed is limitless.
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