Today, many applications in organizations’ data centers run on Windows Server. Modernizing these traditional Windows apps onto Kubernetes promises a host of benefits: a consistent platform across environments, better portability, scalability, availability, simplified management and speed of deployment, just to name a few. But how? Rewriting traditional .NET applications to run on Linux with .NET Core can be challenging and time-consuming. There is, however, a lower-toil, more developer friendly option.

Last year, we announced support for Windows Server containers running on Google Kubernetes Engine (GKE), our cloud-based managed Kubernetes service, which lets you take the advantage of containers without porting your apps to .NET core or rewriting them for Linux. Today, we’re going a step further with support for Windows Server containers on Anthos clusters on VMware in your on-premises environment. Now available in preview, you can consolidate all your Windows operations across on-prem and Google Cloud.

Bringing Windows Server support to our family of Kubernetes-based services—GKE running on Google Cloud, and Anthos everywhere—with the same experience, lets you modernize apps faster and achieve a consistent development and deployment experience across hybrid and cloud environments. Further, by running Windows and Linux workloads side by side, you get operational consistency and efficiency—no need to have multiple teams specializing in different tooling or platforms to manage different workloads. The single-pane-of-glass view and the ability to manage policies from a central control plane simplifies the management experience, while bin packing multiple Windows applications drives better resource utilization, leading to infrastructure and license savings.

With all these benefits, it’s no surprise that customers such as Thales, a French multinational firm specializing in aerospace and security services, have been able to reap significant benefits by moving Windows applications to GKE. 

“We moved our Windows applications from VMs to Windows containers on GKE and now have a unified mechanism for Linux and Windows-based application management, scaling, logging, and monitoring. Earlier, setting up these applications in VMs and configuring them for high availability used to take up to a week, and the applications were not easily scalable,” said Najam Siddiqui, Solutions Architect at Thales. “Now with GKE, the setup takes only a few minutes. GKE’s automatic scaling and built-in resiliency features make scaling and high-availability setup seamless. Also, manually maintaining the VMs and applying security patches used to be tedious, which is now handled by GKE.” 

Let’s take a deeper look at the architecture that lets you run your Windows container-based workloads on-prem. 

Windows Server running on-prem with Anthos 

The diagram below illustrates the high-level architecture of running Windows container-based workloads in an on-prem GKE cluster with Anthos. Windows server node-pools can be added to an existing or new Anthos cluster. Kubelet and Kube-proxy run natively on Windows nodes, allowing you to run mixed Windows and Linux containers in the same cluster. The admin cluster and the user cluster control plane continue to be Linux-based, providing you a consistent orchestration experience and management ease across Windows and Linux workloads.

Get started today

When considering modernizing your on-prem Windows estate, we recommend running Windows Server containers on Anthos in your own data center. If you are new to Anthos, the Anthos getting started page and the Coursera course on Architecting Hybrid Cloud with Anthos are good places to start. You can also find detailed documentation on our website, and our partners are eager to help you with any questions related to the published solutions, as is the GCP sales team. And as always, please don’t hesitate to reach out to us at anthos-onprem-windows@google.com if you have any feedback or need help unblocking your use case.

Today we’re hosting our Retail & Consumer Goods Summit, a digital event dedicated to helping leading retailers and brands digitally transform their business. For me, this is a personally exciting moment, as I see tremendous opportunities for those companies that choose to focus on their customers and leverage technology to elevate experiences.

Our event includes breakout sessions to help retailers and brands become customer centric, embrace the digital moment and transform their operations. Some of my favorite sessions include: 

• Why Search Abandonment is the metric that matters, highlighting Retail Search, and featuring a conversation with Macy’s
• Driving Consumer Closeness in a Privacy-Centric World, discussing how retailers and brands can create a successful first party data strategy, featuring a conversation with P&G
• The Modern Store: 7 Innovation Hotspots, sharing how retailers and brands can approach store transformation to unlock the most value from technology, featuring a conversation with The Home Depot.   

I’ll be speaking in our Retail Spotlight session, discussing the current retail landscape and our industry approach, followed by conversations with Albert Bertilsson, Head of Engineering – Edge at IKEA Retail (Indga Group) and Neelima Sharma, Senior Vice President, Technology Ecommerce, Marketing and Merchandising at Lowe’s. 

Let me share a bit more about the topics we’ll discuss in that session.

In retail specifically, digital-first shopping journeys are blurring the lines between the physical and digital brand experience. Shoppers want to know what’s available before they visit your stores, and they expect fulfillment options like curbside pickup. We see this when tracking trends for interest in curbside pickup or in-stock items.

This has left many retailers asking how they can get smarter with their data, tackle the $300 billion dollar problem of “search abandonment,” move faster to create new customer experiences, and do a better job of connecting their employees and customers – with confidence.

Our team has been spending time thinking about how we can rise and succeed in this new era together. We continue to focus on areas where we can bring the best of our capabilities to our retail customers around the world. And we’re focused on ways we can bring the best of what Google has to offer through cloud integrations.

Our goal is to help retailers become customer-centric and data-driven, capture digital and omni-channel revenue growth, create the modern store and drive operational improvement.

Let’s dig into each of these strategic pillars in a bit more detail. 

Become customer centric and data driven

Customers today expect experiences that are timely, targeted, and tailored for them and their needs, and reject experiences that can’t deliver these features. Data modeling, legacy technology, and siloed systems often prevent retailers from providing that level of personalized experience. 

At Google Cloud, we work with global retailers and our ecosystem partners to activate and bring value from first-party data, particularly in the field of customer data platforms (CDPs). This includes integrations from Google Cloud, such as our business intelligence platform Looker and other popular platforms to power one source of customer data through the organization. We also help retailers modernize their data warehouse with Looker for gathering business intelligence across their organization. This is important not just for consumer data, but inventory, supply chain, and store operations as well. 

Capture Digital and Omnichannel Growth 

We power some of the largest e-commerce sites in the world, helping them scale for Black Friday, Cyber Monday, and other holiday events. While scale is critically important, it’s also important to consider the quality of the online experience. How do your customers find products? How can you help deliver seamless online and omnichannel experiences? 

To help, we’re building product discovery solutions that bring together the best of our technologies that help retailers drive engagement with their consumers. Retail Search, for example, gives retailers the ability to provide Google-quality search on their own digital properties – search that is customizable for their unique business needs and built upon Google’s advanced understanding of user intent & context. 

The imperative is clear. Recent research found that retailers lose more than $300 billion to search abandonment — when purchase intent is not converted into a sale due to bad search results — every year in the US alone. 

Today, we announced that Retail Search is available to a larger set of retailers. If you are interested in learning more about Retail Search you can contact your sales representative for additional details.

Create the modern store  

With the rise of buying trends like curbside pickup and proximity-based search, our Google Maps Platform team is working on new products and features to help raise inventory awareness for your shoppers. We want to help you make it easier for them to understand what’s available to purchase in their channel of choice.

With Product Locator, each product page connects customers with information they need for local pickup and delivery options. This ensures customers are aware of pickup and delivery options throughout the buying journey—not just checkout. 

Awareness of local inventory can boost a wide range of key metrics for your business. Shopify recently shared that shoppers who opt for local pickup over delivery had a +13% higher conversion rate and that 45% of local pickup customers make an additional purchase upon arrival.

This is just one quick example of how our Google Maps Platform team can improve experiences for your shoppers.

Operational improvement

It can be challenging to operate in a world and at a time when consumer behavior and supply chains are so disrupted and volatile, and where entire retail teams had to go remote during the pandemic and beyond. 

We’re working with retailers to leverage artificial intelligence (AI) to improve consumer experience through chat bots or conversational commerce that solves problems for customers from anywhere. You can learn more about these offerings in our Conversational Commerce with Google breakout session, featuring Albertsons.

As the need for digital transformation continues to accelerate, Google Cloud is helping retailers stay ahead of the curve with solutions for digital and omnichannel growth, data-driven and customer-focused experiences, and operational improvement. For every era of cloud technologies, from the past into the future, Google Cloud is committed to providing solutions to retailers.

Read more about our solutions for retail, and check out additional sessions, including the CPG Industry Spotlight Session How To Grow Brands in Times of Rapid Change – Featuring L’Oréal at our Retail & Consumer Goods Summit.

There is no one way to recover. The past year has seen unprecedented challenges for business across the world, with social distancing and quarantine measures forcing many organizations to quickly adapt to remote working. A new report from BCG Platinion, titled “Finding a New Normal in the Cloud”, points out that while companies have done well to survive so far, the overall business environment is still a tough one with contracted economies and lowered revenues. CIOs have to find the right balance between technological innovation and lowering their cash burn rate. 

The report identifies five key ways in which companies can use cloud computing to optimize their operations and reduce overall IT costs by as much as 10%. 

1. Go beyond VPN

The BCG Platinion report states that companies need “rapid, efficient, highly scalable, and device agnostic solutions”. Traditionally, when employees had to work offsite, companies provided them with VPNs. But the sheer scale of the COVID-19 pandemic has shown these solutions to be expensive, slow, inconvenient, and hard to manage when entire workforces are working remotely.

Instead, BCG Platinion emphasizes the need for cloud-based solutions such as BeyondCorp Enterprise for more secure, more effective, lower cost remote access at scale. BeyondCorp Enterprise offers customers a zero trust platform for simple and secure access with continuous end-to-end protection that can be used on any device at any time. Deliveroo, a global food delivery company headquartered in the UK, uses BeyondCorp Enterprise to bring the zero trust model to its distributed workforce. 

“Having secure access to applications and associated data is critical for our business,” says Vaughn Washington, VP of Engineering at Deliveroo. “With BeyondCorp Enterprise, we manage security at the app level, which removes the need for traditional VPNs and associated risks.”¹

With a low cost cloud subscription model, BeyondCorp Enterprise eliminates the need for hardware, operating, and maintenance costs that come with VPN solutions and can also enable organizations to offer protection to the extended workforce at a fraction of the cost. BCG Platinion estimates that solutions like BeyondCorp Enterprise can save companies as much as 50% versus the cost of a traditional VPN. 

2. Use SaaS to keep productivity up 

With so much of the workforce fragmented due to social distancing measures, the need for seamless, efficient collaboration is greater than ever. According to BCG Platinion, a fully functional Software-as-a-Service productivity solution such as Google Workspace helps to “alleviate the traditional costs and burdens around availability, backup, and maintenance of on-premise collaboration infrastructure.” BCG Platinion analysts estimate that adopting a SaaS solution can lower computing costs for end users by up to 35%. 

But working in the cloud does more than lower costs. The BCG Platinion report cites a 2020 study from Forrester that found adopting Google Workspace boosted revenue growth by 1.5%, reduced the need for on-demand tech support by 20%, and cut the risk of data breaches by more than 95%. Over the last year, companies of all sizes have looked on the conditions of the pandemic as an opportunity to change the way they work. 

“Airbus has spent the past year thinking about what it actually means to return to work and we’re looking to support greater flexibility with Google Workspace in a leading role,” says Andrew Plunkett, Airbus Vice President Digital Workplace. “In 2020, we held 5.6M Google Meet sessions and we now have more than 70,000 shared Drives where people collaborate. Google Workspace has changed the way people work at Airbus and that will continue as the solution empowers the hybrid work reality.”²

3. Reduce IT overhead and management costs with cloud-first devices

Working in the cloud can be made even more effective with devices specifically designed for the cloud, says the BCG Platinion report. “Cloud-native devices such as Google’s Chromebooks and Chromeboxes are cost-effective, easy to deploy, simple to use, and highly secure,” says BCG Platinion. Additionally, with “thin client” devices, companies can save on hardware costs compared with traditional laptops and desktops.The report suggests that a thin client approach can produce savings of up to 25% in end-user technology and support. 

Organizations and businesses of all sizes have found that Chrome OS and devices have greatly enhanced their capacity to work together in even the most challenging circumstances. Chrome OS provides employees with a modern experience and devices that stay fast, have built-in security, deploy quickly, and reduce the total cost of ownership. “Chromebooks are simple-to-use and cost-effective devices that do everything that our staff need them to do, which is mainly accessing Google Workspace online,” says Henry Lewis, Head of Platform for the London Borough of Hackney. “As soon as the Grab and Go Chromebooks were available, they were well used every day.”³

4. Lift and shift for easier transitions

While migrating to the cloud is a priority for many organizations to succeed, it does not have to happen all at once and in the same way. A total cloud migration can be a huge undertaking, involving redesigns of architecture and refactoring of applications. For many organizations, this process can take several months, even years. 

But in times like these, CIOs need to make decisions quickly and reduce cash burn as much as possible. When resources are stretched and time is tight, BCG Platinion recommends a “lift-and-shift” approach for minimal disruption. With Google Compute Engine, for example, organizations can simply rehost their existing workloads on virtual machines without transformation. BCG Platinion reports that moving non-critical workloads to the cloud with lift-and-shift approaches can reduce IT spend by as much as 4% in just three months. Additionally, a quick, effective migration paves the way for more advanced IT infrastructure changes, creating effects that ripple long into the future. 

5. Make data work for you with the cloud

Data is central to any industry and making the most out of it is more important now than ever before. With business as usual upended by the pandemic, organizations have turned to data for urgent tasks like demand forecasting or predicting supply-chain disruptions. A McKinsey report from last year points out that while many organisations had already started to engage with analytics and AI technologies, their progress was dramatically accelerated by the urgency of the pandemic: “Analytics capabilities that once might have taken these organizations months or years to build came to life in a matter of weeks.”

With the right setup a company can use data to drive efficiencies, respond quickly to its customers and open new markets. But big wins require huge amounts of information and powerful analytics, which means that effective data handling can be very difficult and expensive to do with on-premises architecture. 

Moving to a cloud-based infrastructure minimizes infrastructure costs while opening up cutting edge techniques like machine learning for greater insight. The BCG Platinion report found that using a cloud-based data platform was not only cheaper and more efficient for businesses, but could result in a 70% increase in “effectiveness” which it defined as increased sales, lower costs of procured goods, and reduced inventory holding costs. “Moving to cloud provides competitive advantage as you scale innovation, accelerating the creation of new services to keep ahead of the competition,” explains Norbert Faure, Managing Director, Platinion Western Europe at Boston Consulting Group (BCG).

The key mission of any data platform is to make sure that the right people have access to the right information at the right time. Google Cloud helps to unify data across the entire business, increase agility, and innovate faster with a range of products. BigQuery runs complex analytics at infinite scale while helping organizations save up to 34% on the total cost of ownership compared with alternative cloud-based data warehouse solutions.⁴ Cloud Spanner provides a fully managed relational database that operates at 99.999% availability. Meanwhile, with Vertex AI, businesses can access the same groundbreaking machine learning tools that Google uses itself for unprecedented insight on a unified AI platform. “The whole Google Cloud suite of products accelerates the process of getting established and up and running, so we can perform the ‘bread-and-butter’ work of data science,” says David Herberich, VP, Head of Data at fintech startup Branch.⁵

Minimize costs today, innovate for tomorrow

As the world recovers from the pandemic, continued success depends on staying nimble and adaptive, argues the BCG Platinion report. Cloud computing can make companies more resilient by helping them to keep costs low, reducing overall IT spend by as much as 10% overall according to BCG Platinion. “For CIOs, cloud migrations can offer important near-term savings and benefits, while also reinvigorating progress toward the long-term goal of digital transformation.“

To learn more, read the full report from BCG Platinion.

^{1. BeyondCorp Enterprise: Introducing a safer era of computing
2. Building the future of work with Google Workspace
3. Hackney Council: Empowering 4,000 staff to keep serving their community from home
4. The Economic Advantages of Google BigQuery versus Alternative Cloud-based EDW Solutions
5. Fintech startup, Branch makes data analytics easy with BigQuery}