Ahead of the Curve: 5 Data and AI Trends Set to Shape 2023

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How will your organization manage this year’s data growth and business requirements? Your actions and strategies involving data and AI will improve or undermine your organization’s competitiveness in the months and years to come. Our teams at Google Cloud have an eye on the future as we evolve our strategies to protect technology choice, simplify data integration, increase AI adoption, deliver needed information on demand, and meet security requirements.
Google Cloud worked with* IDC on multiple studies involving global organizations across industries in order to explore how data leaders are successfully addressing key data and AI challenges. We compiled the results in our 2023 Data and AI Trends report. In it, you’ll find the metrics-rich research behind the top five data and AI trends, along with tips and customer examples for incorporating them into your plans.

1: Show data silos the door
Given the increasing volumes of data we’re all managing, it’s no surprise that siloed transactional databases and warehousing strategies can’t meet modern demands. Organizations want to improve how they store, manage, analyze, and govern all their data, while reducing costs. They also want to eliminate conflicting insights from replicated data and empower everyone with fresh data.
A unified data cloud enables the integration of data and insights into transformative digital experiences and better decision making.
Andi Gutmans, GM and VP of Engineering for Databases, Google Cloud
In the report, you can learn how to adopt a unified data cloud that supports every stage of the data lifecycle so that you can improve data usage, accessibility, and governance. Inform your strategy by drawing on organizations’ examples such as a data fabric that improves customer experiences by connecting more than 80 data silos, as well as other unified data clouds that save money and simplify growth.

2: Usher in the age of the open data ecosystem
Data is the key to unlocking AI, speeding up development cycles, and increasing ROI. To protect against data and technology lock-in, more organizations are adopting open source software and open APIs.
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Understand how you can simplify data integration, facilitate multicloud analytics, and use the technologies you want with an open data ecosystem, as described in the report. Learn from metrics about global open source adoption and public dataset usage. And explore how global companies adopted open data ecosystems to improve patient outcomes, increase website traffic by 25%, and cut operating costs by 90%.

3: Embrace the AI tipping point
Pulling useful information out of data is easier with AI and ML. Not only can you identify patterns and answer questions faster but the technologies also make it easier to solve problems at scale.
We’ve reached the AI tipping point. Whether people realize it or not, we’re already using applications powered by AI—every day. Social media platforms, voice assistants, and driving services are easy examples.
June Yang, VP, Cloud AI and Industry Solutions, Google Cloud
Organizations share how they’re reaching their goals using AI and ML by empowering “citizen data scientists” and having them focus on small wins first. Gain tips from Yang and other experts for developing your AI strategy. And read how organizations achieve outcomes such as a reduction of 7,400 tons per year in carbon emissions and a more than 200% increase in ROI from ad spend by using pattern recognition and other AI capabilities.

4: Infuse insights everywhere
Yesterday’s BI solutions have led to outdated insights and user fatigue with the status quo, based on generic metrics and old information. Research shows that as new tools come online, expectations for BI are changing, with companies revising their strategies to improve decision making, speed up the development of new revenue streams, and increase customer acquisition and retention by providing individuals with needed information on demand.
Organizations are equipping business decision-makers with the tools they need to incorporate required insights into their everyday workflows.
Kate Wright, Senior Director, Product Management, Google Cloud
In the report, you’ll discover why and how data leaders are rethinking their BI analytics strategies and applications to improve users’ trust and use of data in automated workflows, customizable dashboards, and on-demand reports. Global companies also share how they improve decision making with self-service BI, customer experiences with IoT analysis, and threat mitigation with embedded analytics.

5: Get to know your unknown data
Increasing data volumes can make it harder to know where and what data they store, which may create risk. Case in point: If a customer unexpectedly shares personally identifiable information during a recorded customer support call or chat session, that data might require specialized governance, which the standardized storage process may not provide.
If you don’t know what data you have, you cannot know that it’s accurately secured. You also don’t know what security risks you are incurring, or what security measures you need to take.
Anton Chuvakin, Senior Staff Security Consultant, Google Cloud
Check out the report to learn about data security risks that are often overlooked and how to develop proactive governance strategies for your sensitive data. You can also read how global organizations have increased customer trust and productivity by improving how they discover, classify, and manage their structured and unstructured data.
Be ready for what’s next
What’s exciting about these trends is that they’re enabling organizations across industries to realize very different goals using their choice of technologies. And although all the trends depend on each other, research shows you can realize measurable benefits whether you adopt one or all five.
Review the report yourself and learn how you can refine your organization’s data and AI strategies by drawing on the collective insights, experiences, and successes of more than 800 global organizations.
One Goal for Google: Get PQC Ready

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The National Institute of Standards and Technology (NIST) on Tuesday announced the completion of the third round of the Post-Quantum Cryptography (PQC) standardization process, and we are pleased to share that a submission (SPHINCS+) with Google’s involvement was selected for standardization. Two submissions (Classic McEliece, BIKE) are being considered for the next round.
We want to congratulate the Googlers involved in the submissions (Stefan Kölbl, Rafael Misoczki, and Christiane Peters) and thank Sophie Schmieg for moving PQC efforts forward at Google. We would also like to congratulate all the participants and thank NIST for their dedication to advancing these important issues for the entire ecosystem.
This work is incredibly important as we continue to advance quantum computing. Large-scale quantum computers will be powerful enough to break most public-key cryptosystems currently in use and compromise digital communications on the Internet and elsewhere. The goal of PQC is to develop cryptographic systems that safeguard against these potential threats, and NIST’s announcement is a critical step toward that goal. Governments in particular are in a race to secure information because foreign adversaries can harvest sensitive information now and decrypt it later.
At Google, our work on PQC is focused on four areas: 1) driving industry contributions to standards bodies; 2) moving the ecosystem beyond theory and into practice (primarily through testing PQC algorithms); 3) taking action to ensure that Google is PQC ready; and 4) helping customers manage the transition to PQC.
Driving industry contributions to a range of standards bodies
In addition to our work with NIST, we continue to drive industry contributions to international standards bodies to help advance PQC standards. This includes ISO 14888-4, where Googlers are the editors for a standard on stateful hash-based signatures. More recently, we also contributed to the IETF proposal on data formats, which will define JSON and CBOR serialization formats for PQC digital signature schemes. These standards, collectively, will enable large organizations to build PQC solutions that are compatible and ease the transition globally.
Moving the ecosystem beyond theory and into practice: Testing PQC algorithms
We’ve been working with the security community for over a decade to explore options for PQC algorithms beyond theoretical implementations. We announced in 2016 an experiment in Chrome where a small fraction of connections between desktop Chrome and Google’s servers used a post-quantum key-exchange algorithm, in addition to the elliptic-curve key-exchange algorithm that would typically be used. By adding a post-quantum algorithm in a hybrid mode with the existing key-exchange, we were able to test its implementation without affecting user security.
We took this work further in 2019 and announced a wide-scale post-quantum experiment with Cloudflare. We worked together to implement two post-quantum key exchanges, integrated them into Cloudflare’s TLS stack, and deployed the implementation on edge servers and in Chrome Canary clients. Through this work, we learned more about the performance and feasibility of deployment in TLS of two post-quantum key agreements, and have continued to integrate these learnings into our technology roadmap.
In 2021, we tested broader deployment of post-quantum confidentiality in TLS and discovered a range of network products that were incompatible with post-quantum TLS. We were able to work with the vendor so that the issue was fixed in future firmware updates. By experimenting early, we resolved this issue for future deployments.
Taking action to ensure that Google is PQC ready
At Google, we’re well into a multi-year effort to migrate to post-quantum cryptography that is designed to address both immediate and long-term risks to protect sensitive information. We have one goal: ensure that Google is PQC ready. Internally, this effort has several key priorities, including securing asymmetric encryption, in particular encryption in transit. This means using ALTS, for which we are using a hybrid key-exchange, to secure internal traffic; and using TLS (consistent with NIST standards) for external traffic. A second priority is securing signatures in the case of hard-to-change public keys or keys with a long lifetime, in particular focusing on hardware, especially hardware deployed outside of Google’s control.
We’re also focused on sharing the information we learn to help others address PQC challenges. For example, we recently published a paper that includes PQC transition timelines, leading strategies to protect systems against quantum attacks, and approaches for combining pre-quantum cryptography with PQC to minimize transition risks. The paper also suggests standards to start experimenting with now and provides a series of other recommendations to allow organizations to achieve a smooth and timely PQC transition.
Helping customers manage the transition to PQC
At Google Cloud, we are working with many large enterprises to ensure they are crypto-agile and to help them prepare for the PQC transition. We fully expect customers to turn to us for post-quantum cloud capabilities, and we will be ready. We are committed to supporting their PQC transition with a range of Google products, services, and infrastructure. As we make progress, we will continue to provide more PQC updates on Google core, cloud, and other services, and updates will also come from Android, Chrome and other teams. We will further support our customers with Google Cloud transformation partners like the Google Cybersecurity Action Team to help provide deep technical expertise on PQC topics.

The Many Risks of Ignoring the Impact of a Tighter Cloud Security Framework
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The perimeter has disappeared and access to company data is no longer limited to your physical office or your employees. Instead, in today’s transformed workforce – increasingly connected, collaborative and in the cloud – the security perimeter has become dispersed and elastic, wrapped around each user and device.
Moreover, ‘users’ no longer refers to simply employees, but also vendors, partners, contractors, and customers. Each of these groups has its own requirements – access to different information and applications, from different locations and different devices. In this ever-evolving ecosystem of users, apps, and devices, traditional approaches to identity and access management aren’t ready for this new environment.
Time-consuming and complex, these approaches were built for the on-premise world (think cumbersome VPNs, limited device access and inconvenient authentication), instead of today’s cloud-first world.
Organizations are also facing increased pressure for digital transformation, higher compliance standards to prevent the loss of company data, and more sophisticated cyber-attacks – it’s no wonder organizations are grappling with these unprecedented pressures. Clearly, a new approach to identity management is needed.
That’s where Cloud Identity can help – an identity, access and device management (IAM/EMM) platform that helps organizations maximize user and IT efficiency, protect company data with Google-grade security, and transition to a digital workspace at their own pace.
How to Configure GCP for Live Network Forensics

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Forensics is the application of science to criminal and civil laws. It is a proven approach for gathering and processing evidence at a crime scene. An integral step in the forensics process is the isolation of the scene without contaminating or modifying the evidence. The isolation step prevents any further contamination or tampering with possible evidence. The same philosophy can be applied to the investigation of digital events.
In this post we will review methods, tactics and architecture designs to isolate an infected VM while still making it accessible to forensic tools. The goal is to allow access so that data and evidence can be captured while protecting other assets. There are many forensic tools for networking that can be used to analyze the captured traffic. This post does not cover these tools but rather how to configure GCP to capture live traffic in the most efficient and secured way. Once traffic is captured, customers can use whatever tools they prefer to run the analysis. More details about these tools and required agents can be found here and details about open source tooling that Google and others are developing are available here.
In cloud security context, when a VM shows signs of compromise, the most common immediate reaction is to take a snapshot, shut down the instance and relocate the image snapshot to an isolated environment, a method known as “dead analysis”. However, shutting down the instance will impede an important step in the investigation and digital forensics, as some important information in a buffer or the RAM may be lost.
The other forensic approach is “live analysis”, in which the VM is kept on and evidence is gathered from the VM directly. Live forensics enables the imaging of RAM, bypasses most hard drives and software encryption, determines the cause of abnormal traffic, and is extremely useful when dealing with active network intrusions. This process is usually performed by forensic analysts. For example, if there is a good chance the malware resides only in memory then live forensics is, in some cases, the only way to capture and analyze the malware. In this method, in addition to disk and memory evidence, a forensic analysis can also capture live-network from data sent over the compromised VM network interfaces. Some of the benefits of collecting live networks are reconstruction and visualizing traffic flow in real-time, in particular during active network intrusions or attacks.
In the cloud, a VM must be isolated when it becomes apparent that an incident has happened, in order to protect other VMs from being infected. Our Cloud Forensics 101 session covers the process and required artifacts, such as logs, that need to be collected for cloud forensics.
What happens when your image is compromised
Let’s now assume that one of the VMs in your infrastructure has been compromised and alarms are coming from products such as GCP’s Cloud Security and Command Center, Chronicle backstory or your SIEM.
An incident response plan consists of 3 phases: preparation (actions taken before an attack), detection (actions taken during an attack) and response (actions taken after an attack). During the detection phase, the Computer Security Incident Response Team (CSIRT) or threat analysts decide whether live acquisition analysis is required. If live forensics is required, for example when it is vital to acquire a VM’s RAM, then one of the first courses of action is to isolate and contain the VM from the rest of the world and connect the Forensics VPC to the VM for investigation. The forensics VPC resides in a forensics GCP project, it includes digital forensics tools to capture evidence from the VM such as SANS Investigative Forensics Toolkit – SIFT, The Sleuth Kit, Autopsy, Encase, FTK and alike. These tools are already installed, configured, tested and ready to use. The forensics project will also save and preserve evidence such as disk and memory images for forensic review.
We’ll cover two scenarios in this post, the first scenario is to isolate the image and connect the forensics VPC to the image for live acquisition.
In the second scenario we will also capture live traffic from the isolated image for live network digital forensics. To capture live traffic from the infected VM, we will leverage the GCP Packet Mirroring service to duplicate all traffic going in and out of the VM and send it to a Forensics VPC for analysis. Network forensics analysis tools such as Palo Alto VM-Series for IDS, ExtraHop Reveal(x), CheckPoint CloudGuard, Arkime (formerly Moloch), Corelight are installed, configured and ready for deployment in the Forensics VPC, these tools will be used to analyze the duplicate network traffic.
Isolating the infected VM from other resources and connecting the forensics VPC
As part of the Incident Response plan preparation phase, the CSIRT created a Google Cloud Forensics Project. Since the Forensics project will be used only when needed, it’s better to automate the creation of the project and its resources with a tool such as Terraform. It is important to grant access to this project only to individuals and groups who deal with incident response and forensics, such as CSIRT. As shown in figure 1, the Forensics project on the right includes its own VPC, non-overlapped subnet and VM images with pre-installed and pre-configured forensics tools. Internal load-balancer and instance-groups are also configured, we will use these resources to capture live traffic, as described later in this post.

In order to contain the spread of any malware or network activity, such as data exfiltration, we’ll isolate the VM with VPC firewall rules. The GCP VPC firewall is a distributed firewall that always enforces its rules, protecting the instances regardless of their configuration and operating systems. In other words, the compromised VM cannot override the firewall enforcement if its policies follow the principle of least privilege . Rules can be applied to all instances in the network, target network tags or service accounts.
Step 1 in the diagram above shows how an infected VM is isolated from the rest of the network by firewall rules that deny any ingress and egress traffic from any CIDR beside the forensics subnet CIDR. The infected VM is tagged with a unique network tag, for example “<image-name>_InfectedVM”, then firewalls rules are applied on the network tag. This ensures that the infected VM is isolated from the project and the Internet while enabling access to the VM via VPC peering which we’ll configure in step-2. You can learn more about VPC firewalls rules here.
In step 2, the VPC from the forensics project is peered with the VPC in the production project. When VPC peering is established routes are exchanged between the VPCs. By default, VPC peering exchanges all subnet routes, however, custom routes can also be filtered if required. At this point, the VM from the forensics project can communicate with the infected VM and start the live forensics analysis job using the pre-installed and pre-configured forensics tools.
Shared VPC is a network construct that allows you to connect resources from multiple projects, called service-projects, to a common VPC in a host-project. VPCs from different projects can securely communicate with each other via the hosted project network while centralizing the network administration. Figure 2 depicts Shared VPC topology, rather than using VPC peering, during step 2 the Forensics project is simply attached to the host project. After the attachment, the Shared VPC allows the forensics tools to communicate with the infected VMs.

Capturing live network traffic with Google Traffic Mirroring
If live network forensics is required, for example during active network intrusions, then the incoming and outgoing traffic needs to be duplicated and captured. While VPC Flow logs capture the networking metadata telemetry, this is not enough for live network forensics analysis. GCP Packet Mirroring clones the traffic of a specified instance in a VPC and forwards it to a specified internal load balancer which collects the mirrored traffic and sends it to an attached instance group. Packet mirroring captures all the traffic from the specified subnet, network tags, or instance name.
Figure 3 depicts the steps that allow the compromised VM to communicate with the rest of the world (for example beaconing with C&C) while capturing all traffic for investigation in a peered VPC deployment.

Figure 4 depicts the steps that allow the compromised VM to communicate with the rest of the world while capturing all traffic for investigation in a shared VPC deployment.

We will use the Forensics’ project internal load balancer and the instance group VMs which include packet capture and analysis tools. Note that production and forensics networks must be in the same region. Detailed steps to configure packet mirroring are available on this page.
If you are using a Shared VPC then check the Packet Mirroring configuration for Shared VPC for configuration details. Figure 4 depicts the packet mirroring flow in a shared VPC topology.
It is recommended to automate and periodically test the process to make sure that in case of an incident, the entire setup and Forensics toolchain can be quickly deployed. If after initial investigation a suspicious destination, such as a Command and Control [C&C] Server, has been identified, then the Packet Mirroring policy can be adjusted with a policy filter that only mirrors traffic from that C&C server IP address.
An incident management plan must be in place for companies using cloud services, and this plan should also include the option of using live acquisition when necessary. design and preparation for forensics acquisition allows the company to build the infrastructure that can be deployed and connected to the appropriate VM automatically. The architectures described in this post can help the process of collecting and preserving vital evidence for the forensic process, while the incident response team resolves the incident.
A Look Back on Google Cloud’s Data Analytics Development Efforts from June

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June is the month that holds the summer solstice, and some of us in the northern hemisphere get to enjoy the longest days of sunshine out of the entire year. We used all the hours we could in June to deliver a flurry of new features across BigQuery, Dataflow, Data Fusion, and more. Let’s take a look!
Simple, Sophisticated, and Secure
Usability is a key tenant of our data analytics development efforts. Our new user-friendly BigQuery improvements this month include:
- Flexible data type casting
- Formatting to change column descriptions
- GRANT/REVOKE access control commands using SQL
We hope this will delight data analysts, data scientists, DBAs, and SQL-enthusiasts who can find out more details in our blog here.
Beyond simplifying commands, we also recognize that it’s equally important to have more sophistication when dealing with transactions. That’s why we introduced multi-statement transactions in BigQuery.
As you probably know, BigQuery has long supported single-statement transactions through DML statements, such as INSERT, UPDATE, DELETE, MERGE and TRUNCATE, applied to one table per transaction. With multi-statement transactions, you can now use multiple SQL statements, including DML, spanning multiple tables in a single transaction.
This means that any data changes across multiple tables associated with all statements in a given transaction are committed atomically (all at once) if successful—or all rolled back atomically in the event of a failure.

We also know that organizations need to control access to data, down to the granular level and that, with the complexity of data platforms increasing day by day, it’s become even more critical to identify and monitor who has access to sensitive data.
To help address these needs, we announced the general availability of BigQuery row-level security. This capability gives customers a way to control access to subsets of data in the same table for different groups of users. Row-level security in BigQuery enables different user personas access to subsets of data in the same table and can easily be created, updated, and dropped using DDL statements. To learn more, check out the documentation and best practices.

Simple, Safe, and Smart
Beyond building a simpler, more sophisticated and more secure data platform for customers, our team has been focused on providing solutions powered by built-in intelligence. One of our core beliefs is that for machine learning to be adopted and useful at scale, it must be easy to use and deploy.
BigQuery ML, our embedded machine learning capabilities, have been adopted by 80% of our top customers around the globe and it has become a cornerstone of their data to value journey.
As part of our efforts, we announced the general availability of AutoML tables in BigQuery ML. This no-code solution lets customers automatically build and deploy state-of-the-art machine learning models on structured data. With easy integration with Vertex AI, AutoML in BQML makes it simple to achieve machine learning magic in the background. From preprocessing data to feature engineering and model tuning all the way to cross validation, AutoML will “automagically” select and ensemble models so everyone—even non-data scientists—can use it.
Want to take this feature for a test drive? Try it today on BigQuery’s NYC Taxi public dataset following the instructions in this blog!
Speaking of public datasets, we also introduced the availability of Google Trends data in BigQuery to enable customers to measure interest in a topic or search term across Google Search. This new dataset will soon be available in Analytics Hub and will be anonymized, indexed, normalized, and aggregated prior to publication.
Want to ensure your end-cap displays are relevant to your local audience? You can take signals from what people are looking for in your market area to inform what items to place. Want to understand what new features could be incorporated into an existing product based on what people are searching for? Terms that appear in these datasets could be an indicator of what you should be paying attention to.
All this data and technology can be put to use to deploy critical solutions to grow and protect your business. For example, it can be difficult to know how to define anomalies during detection. If you have labeled data with known anomalies, then you can choose from a variety of supervised machine learning model types that are already supported in BigQuery ML.
But what if you don’t know what kind of anomaly to expect, and you don’t have labeled data? Unlike typical predictive techniques that leverage supervised learning, organizations may need to be able to detect anomalies in the absence of labeled data.
That’s why, we were particularly excited to announce the public preview of new anomaly detection capabilities in BigQuery ML that leverage unsupervised machine learning to help you detect anomalies without needing labeled data.
Our team has been working with a large number of enterprises who leverage machine learning for better anomaly detection. In financial services for example, customers have used our technology to detect machine-learned anomalies in real-time foreign exchange data.
To make it easier for you to take advantage of their best practices, we teamed up with Kasna to develop sample code, architecture guidance, and a data synthesizer that generates data so you can test these innovations right away.
Simple, Scalable, and Speedy
Capturing, processing and analyzing data in motion has become an important component of our customer architecture choices. Along with batch processing, many of you need the flexibility to stream records into BigQuery so they can become available for query as they are written.
Our new BigQuery Storage Write API combines the functionality of streaming ingestion and batch loading into a single API. You can use it to stream records into BigQuery or even batch process an arbitrarily large number of records and commit them in a single atomic operation.
Flexible systems that can do batch and real-time in the same environment is in our DNA: Dataflow, our serverless, data processing service for streaming and batch data was built with flexibility in mind.
This principle applies not just to what Dataflow does but also how you can leverage it—whether you prefer using Dataflow SQL right from the BigQuery web UI, Vertex AI notebooks from the Dataflow interface, or the vast collection of pre-built templates to develop streaming pipelines.
Dataflow has been in the news quite a bit recently. You might have noted the recent introduction of Dataflow Prime, a new no-ops, auto-tuning functionality that optimizes resource utilization and further simplifies big data processing. You might have also read that Google Dataflow is a Leader in The 2021 Forrester Wave™: Streaming Analytics, giving Dataflow a score of 5 out of 5 across 12 different criteria.
We couldn’t be more excited about the support the community has provided to this platform. The scalability of Dataflow is unparalleled and as you set your company up for more scale, more speed, and “streaming that screams”, we suggest you take a look at what leaders at Sky, RVU or Palo Alto Networks have already accomplished.
If you’re new to Dataflow, you’re in for a treat: this past month, Priyanka Vergadia (AKA CloudGirl) released a great set of resources to get you started. Read her blog here and watch her introduction video below!
https://youtube.com/watch?v=WRspZRG9e90%3Fenablejsapi%3D1%26
Simple structure that sticks together
We thrive to be the partner of choice for your transformation journey, regardless where your data comes from and how you choose to unify your data stack.
Our partners at Tata Consultancy Services (TCS) recently released research that highlights the importance of a unifying digital fabric and how data integration services like Google Cloud Data Fusion can enable their clients to achieve this vision.
We also announced SAP Integration with Cloud Data Fusion, Google Cloud’s native data integration platform, to seamlessly move data out of SAP Business Suite, SAP ERP and S4/HANA. To date, we provide more than 50 pipelines in Cloud Data Fusion to rapidly onboard SAP data.
This past month, we introduced our SAP Accelerator for Order to Cash. This accelerator is a sample implementation of the SAP Table Batch Source feature in Cloud Data Fusion and will help you get started with your end-to-end order to cash process and analytics.
It includes sample Cloud Data Fusion pipelines that you can configure to connect to your SAP data source, perform transformations, store data in BigQuery, and set up analytics in Looker. It also comes with LookML dashboards which you can access on Github.
Countless great organizations have chosen to work with Google for their SAP data. In June, we wrote about ATB Financial’s journey and how the company uses data to better serve over 800,000 customers, save over CA$2.24 million in productivity, and realize more than CA$4 million in operating revenue through “D.E.E.P”, a data exposure enablement platform built around BigQuery.
Finally, if you are an application developer looking for a unified platform that brings together data from Firebase Crashlytics, Google Analytics, Cloud Firestore, and third party datasets, we have good news!
This past month, we released a unified analytics platform that combines Firebase, BigQuery, Google Looker and FiveTran to easily integrate disparate data sources, and infuse data into operational workflows for greater product development insights and increased customer experience. This resource comes with sample code, a reference guide and a great blog! We hope you enjoy it. See you all next month!
https://youtube.com/watch?v=L25Vfzr2Ciw%3Fenablejsapi%3D1%26
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Redefining the approach to mobile security
When it comes to mobile security, everyone assumes open means unsecure.
There are three terms that people often confuse: vulnerability, malware, and exploit.
A vulnerability is really nothing more than a software flaw that is potentially exposed, where there is a possibility of it being attacked. It doesn’t mean it will ever be attacked and it doesn’t mean it will ever be exposed.
Malware is software–again, it’s software–that is designed to disrupt, damage, or gain unauthorized access to a computer system.
An exploit is also software and it’s designed to take advantage of a vulnerability. And in most cases, it’s designed to typically do malicious things, such as install malware.
So, a vulnerability does not equal an exploit. A vulnerability is a chance.
Discover how to debunk these security myths and learn how the latest multi-layered security protections, encompassing software, and hardware and application levels now leverage the power of machine learning to protect your device fleet. Mark Burr, an Android expert, shares the latest on enterprise security innovations, backed by third-party validation.
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