Generative AI continues to develop at a blistering pace, making it more important than ever that organizations have access to enterprise-ready capabilities to help them leverage this disruptive technology. 

Harnessing the power of decades of Google’s research, innovation, and investment in AI, Google Cloud continues to make generative AI available with baked-in security, data governance, and scalability across the board. 

To this end, last month, we announced the general availability of Generative AI support on Vertex AI, giving our customers the ability to access powerful foundation models from Google Research and tools for customizing and applying them. 

Today we are announcing the general availability (GA) of four important foundation models for Vertex AI. These include Imagen, PaLM 2 for Chat, Codey, and Chirp. For each of these models, organizations can access APIs on Model Garden and do prompt design and tuning on Generative AI Studio.

• Imagen includes four key features:
  • Image generation for creating studio-grade images at scale
  • Image editing to edit generated or existing images via text prompts 
  • Image captioning for creating captions of images at scale
  • Visual Question & Answering (VQA) for interacting with, analyzing, and explaining images
• PaLM 2 for Chat follows the general availability of PaLM 2 for Text in June 
• Codey supports code generation, completion, and code chat
• Chirp supports multilingual Speech AI 

We’re also announcing Multimodal Embeddings API in preview, which lets customers combine the power of Vertex AI’s generative AI models with their proprietary data, to generate embeddings, or interchangeable vector representations, of their text and image data. These capabilities can enable data science teams to deliver a variety of downstream tasks such as image classification, content recommendations, and visual search. 

In this blog post, we’ll explore what your organization can do with these powerful models and how Vertex AI provides the enterprise-ready capabilities you can use to get up and running with generative AI. 

Helping to drive enterprise value from Generative AI models

Powerful models are the foundation of generative AI, but the software, tools, and infrastructure that surround these models are equally important for enterprise adoption. Organizations face challenges not only accessing these models, but also integrating AI while maintaining protection over intellectual property, adhering to regulations around data security and privacy, and ensuring models and applications are safe to use. Many organizations also want to use generative AI without incurring large costs or managing huge clusters.

We help address these challenges head-on with Vertex AI’s platform capabilities for scalable application integration, purpose-built AI infrastructure, secure and private data customization, and responsible use of this technology. 

Let’s see how each of these pillars can help your organization. 

Access models to build production-ready generative applications 
Vertex AI can make it easy to access foundation models, as today’s model announcements attest. While models are an inextricable part of generative AI, the software that helps enterprises use this technology is equally important—which is why Vertex AI also offers a range of tools for tuning, deploying, monitoring, and maintaining models, so you can build differentiated applications using your own data. 

Turning to today’s announcements, in May we announced Imagen, our foundation model for image generation. Now, we are excited to announce Imagen is generally available with an allowlist (i.e., approved access via your sales representative), letting onboarded customers start using image generation and editing capabilities. Visual Q&A and Captioning for production workloads are also generally available for all customers. Visual Q&A provides new ways to engage with image-based data like retail products or image libraries. This new capability can give you answers to questions about an image, helping you analyze large amounts of data quickly, and it can even help the visually impaired understand images or graphs that they wouldn’t be able to otherwise. Captioning, meanwhile, can make it easy to generate relevant descriptions for your images. Captions can help with indexing and searching, as well as assigning image descriptions to product listings on eCommerce websites. 

“Imagen is beginning to power key capabilities within Omni, Omnicom’s open operating system, that will enable 17,000+ trained and certified users to create audience-driven customized images in minutes. Imagen has been instrumental in offering a scalable platform for image generation and customization. Integrating it into our platform allows us to expand the scope of audience-powered creative inspiration, at a scale that wasn’t previously possible,” said Art Schram, Annalect Chief Product Officer at Omnicom. “We’re starting to adopt the latest features like styles and fine tuning, and engineering data-driven prompts. We look forward to continuing to provide our users relevant visual inspiration in a responsible way.”

“The latest improvements in Imagen’s product preservation capabilities are a perfect match for Typeface’s focus on personalized AI for brands,” explained Vishal Sood, Head of Product at Typeface. “By combining Google Vertex AI’s Imagen with Typeface’s brand-personalized AI, we are able to help enterprises to create 10x personalized content in a fraction of time.”

Google Shopping recently built an application called Product Studio using Imagen on Vertex AI. Product Studio can enable merchants to create rich product images quickly and easily, at a fraction of the time it takes to do professional product photo shoots. “We’re excited about the feedback we’re getting from merchants in our early pilots, who say that Product Studio, which leverages Imagen on Vertex AI, helps them generate and publish lifestyle product photos directly to their product catalogs,” says Jeff Harrell, Google’s Senior Director of Product Management for Merchant Shopping. 

Announced in May, PaLM 2 is a family of models that power dozens of Google products, including Bard and Duet AI in Google Cloud. With the PaLM 2 for Chat model, now generally available, you can leverage Google’s PaLM’s variety of abilities for multi-turn chat applications, such as shopping assistants, customer support agents, and more. 

ThoughtSpot, provider of a widely-adopted business intelligence platform, is using PaLM 2 to build a new feature in ThoughtSpot for Google Sheets called “AI Explain,” which can instantly generate explanations of charts, visuals, and anomalies, and will launch new conversational AI and ML-enabled predictive forecasting capabilities into its analytics platform.

With Codey, your organization’s developers can accelerate a wide variety of coding tasks, helping to empower them to work efficiently and close skills gaps. The model enables not only code completion and code generation capabilities, but also chat to help with debugging, documentation, learning new concepts, and more. Since launching in preview in May, we’ve added additional programming languages including Go, Google Standard SQL, Java, Javascript, Python, and Typescript. We’ve also improved the quality of code responses and increased serving capacity, enabling your developers with the right tools to enter the era of generative engineering.  

“Security and privacy are key to incorporating AI into the software development lifecycle,” said David DeSanto, Chief Product Officer at GitLab. “GitLab leverages Vertex AI to deliver new, AI-powered features with a privacy-first approach, including the ability to run our own models and leverage Codey foundation models built on top of PaLM 2. The GitLab DevSecOps platform empowers organizations to harness the benefits of AI for faster software delivery, while ensuring their data, intellectual property, and source code are protected.”

Originally released in May in preview, Chirp is a version of our 2 billion-parameter speech model, which was trained on millions of hours of audio and supports over 100 languages. Chirp achieves 98% accuracy on English and relative improvement of up to 300% in languages with less than 10 million speakers. Whether the use case involves customer support, transcriptions, or voice control, Chirp can help your organization communicate with customers and constituents inclusively, by engaging audiences in their native languages. 

Last but not least, our Multimodal Embeddings API, now in preview, can unlock an array of new applications, such as image and text-based recommendations, by enabling the processing of text and images interchangeably. This capability complements our Text Embeddings API, which became generally available in June, and remains a recommended choice for those with fully text-based use cases. Multimodal Embeddings API makes it possible to categorize images and text together and can be crucial for use cases like retail recommendation systems that can provide relevant outputs from both images of products and text descriptions.

Match generative AI with infrastructure 
Beyond access to models and tools for building generative AI apps, you need infrastructure to make sure your apps can scale and reliably perform — ideally without running into daunting compute costs or management overhead that distracts your technical talent from building innovative products. Google Cloud offers the choice and power to run smaller models running finite tasks at the lowest latency levels, as well as to run large models capable of cutting-edge experiments. 

As our large language model customers are looking to scale up their projects and applications using our models, they often need assurances that their requests will be serviced with acceptable performance. This is especially critical for delivering real-time applications where customer service is paramount. Starting in August, Vertex AI will support provisioned, dedicated generative AI capacity that can deliver guaranteed throughput. This feature can be especially beneficial to customers who have a high volume of sustained workloads.  

Leverage generative AI while protecting data and privacy 
One capability enabled by Google Cloud is the ability to customize models using your own data. Vertex AI can help customers keep their data protected, secure, and private. When a company tunes a foundation model in Vertex AI, private data, model outputs, and prompts can be kept private, and they are never used in the foundation model training corpus. We recently published a whitepaper, “Adaptation of Large Foundation Models,” which outlines how we help protect customer data. 

Auditability and compliance are essential to helping ensure the security and privacy of customer data. We also engage in comprehensive GDPR privacy efforts, including our transparency commitments for customer data usage and the support for our customer’s Data Protection Impact Assessments (DPIAs). Now, we’re excited to support HIPAA compliance for many of our generally available models on Vertex AI, so that healthcare and life science customers with whom we have a Business Associate Agreement can run workloads with Protected Health Information (PHI) data on Google Cloud. 

Innovate responsibly 
Our AI Principles put beneficial use, user safety, and avoidance of harms above business outcomes and are embedded in how we develop our AI products. We’ve conducted extensive reviews on our generative AI products to identify potential risks and have developed guardrails to mitigate these impacts. For example, to address concerns around safety, we’ve implemented safety filters for bias, toxicity, and other harmful content. We also equip our customers with the tools they need to help reduce risk within their applications and provide recommendations to help navigate responsible AI. 

Bring the power of generative AI to your organization

With both a wide selection of foundation models and extensive, enterprise-grade platform capabilities, Vertex AI continues to unlock ways for your business or organization to access foundation models, tune them on your proprietary data, and leverage them for differentiated apps and digital experiences. To take the next step, visit our product page or reach out to our sales representatives to gain access to our latest capabilities.

There are a number of terms and concepts in cloud computing, and not everyone is familiar with all of them. To help, we’ve put together a list of common questions, and the meanings of a few of those acronyms. You can find all these, and many more, in our learning resources.

What are containers?

Containers are packages of software that contain all of the necessary elements to run in any environment. In this way, containers virtualize the operating system and run anywhere, from a private data center to the public cloud or even on a developer’s personal laptop. Containerization allows development teams to move fast, deploy software efficiently, and operate at an unprecedented scale. Read more.

Containers vs. VMs: What’s the difference?

You might already be familiar with VMs: a guest operating system such as Linux or Windows runs on top of a host operating system with access to the underlying hardware. Containers are often compared to virtual machines (VMs). Like virtual machines, containers allow you to package your application together with libraries and other dependencies, providing isolated environments for running your software services. However, the similarities end here as containers offer a far more lightweight unit for developers and IT Ops teams to work with, carrying a myriad of benefits. Containers are much more lightweight than VMs, virtualize at the OS level while VMs virtualize at the hardware level, and share the OS kernel and use a fraction of the memory VMs require. Read more.

What is Kubernetes?

With the widespread adoption of containers among organizations, Kubernetes, the container-centric management software, has become the de facto standard to deploy and operate containerized applications. Google Cloud is the birthplace of Kubernetes—originally developed at Google and released as open source in 2014. Kubernetes builds on 15 years of running Google’s containerized workloads and the valuable contributions from the open source community. Inspired by Google’s internal cluster management system, Borg, Kubernetes makes everything associated with deploying and managing your application easier. Providing automated container orchestration, Kubernetes improves your reliability and reduces the time and resources attributed to daily operations. Read more.

What is microservices architecture?

Microservices architecture (often shortened to microservices) refers to an architectural style for developing applications. Microservices allow a large application to be separated into smaller independent parts, with each part having its own realm of responsibility. To serve a single user request, a microservices-based application can call on many internal microservices to compose its response. Containers are a well-suited microservices architecture example, since they let you focus on developing the services without worrying about the dependencies. Modern cloud-native applications are usually built as microservices using containers. Read more.

What is ETL?

ETL stands for extract, transform, and load and is a traditionally accepted way for organizations to combine data from multiple systems into a single database, data store, data warehouse, or data lake. ETL can be used to store legacy data, or—as is more typical today—aggregate data to analyze and drive business decisions. Organizations have been using ETL for decades. But what’s new is that both the sources of data, as well as the target databases, are now moving to the cloud. Additionally, we’re seeing the emergence of streaming ETL pipelines, which are now unified alongside batch pipelines—that is, pipelines handling continuous streams of data in real time versus data handled in aggregate batches. Some enterprises run continuous streaming processes with batch backfill or reprocessing pipelines woven into the mix. Read more.

What is a data lake?

A data lake is a centralized repository designed to store, process, and secure large amounts of structured, semistructured, and unstructured data. It can store data in its native format and process any variety of it, ignoring size limits. Read more.

What is a data warehouse?

Data-driven companies require robust solutions for managing and analyzing large quantities of data across their organizations. These systems must be scalable, reliable, and secure enough for regulated industries, as well as flexible enough to support a wide variety of data types and use cases. The requirements go way beyond the capabilities of any traditional database. That’s where the data warehouse comes in. A data warehouse is an enterprise system used for the analysis and reporting of structured and semi-structured data from multiple sources, such as point-of-sale transactions, marketing automation, customer relationship management, and more. A data warehouse is suited for ad hoc analysis as well custom reporting and can store both current and historical data in one place. It is designed to give a long-range view of data over time, making it a primary component of business intelligence. Read more.

What is streaming analytics?

Streaming analytics is the processing and analyzing of data records continuously rather than in batches. Generally, streaming analytics is useful for the types of data sources that send data in small sizes (often in kilobytes) in a continuous flow as the data is generated. Read more.

What is machine learning (ML)?

Today’s enterprises are bombarded with data. To drive better business decisions, they have to make sense of it. But the sheer volume coupled with complexity makes data difficult to analyze using traditional tools. Building, testing, iterating, and deploying analytical models for identifying patterns and insights in data eats up employees’ time. Then after being deployed, such models also have to be monitored and continually adjusted as the market situation or the data itself changes. Machine learning is the solution. Machine learning allows businesses to enable the data to teach the system how to solve the problem at hand with machine learning algorithms—and how to get better over time. Read more.

What is natural language processing (NLP)?

Natural language processing (NLP) uses machine learning to reveal the structure and meaning of text. With natural language processing applications, organizations can analyze text and extract information about people, places, and events to better understand social media sentiment and customer conversations. Read more.

Learn more

This is just a sampling of frequently asked questions about cloud computing. To learn more, visit our resources page at cloud.google.com/learn.

APIs are the backbone of digital transformation. Via APIs, you can securely share data and functionality with developers both inside and outside of your organizational boundaries, letting you build applications faster, seamlessly connect and interact with partners, and drive new business revenue. 

Because APIs encompass business-critical information, any downtime or performance degradation can lead to significant loss in revenue, customers, and brand value. Therefore, there’s mounting pressure on operations teams to ensure that APIs are always available and performing as expected. If the APIs go down, so too do the services that fuel customer experiences and on which the organization relies for collaboration and business processes.

However, as you build and scale your API programs, it becomes practically impossible for API operators to manually monitor and manage all your APIs. To help, we brought the power of industry-leading AI and ML technologies to API operations via Apigee X, a major release of our API management platform. Apigee X seamlessly weaves together Google Cloud’s expertise in AI, security and networking to help you efficiently build and manage APIs at scale. 

Put your API data into action

Apigee applies machine learning to your API metadata and provides you the required tools that simplify various aspects of API operations. A great example of AI for APIs is anomaly detection: 

• AI-powered rules trigger alerts based on a set of predefined conditions that are determined by applying Google’s industry-leading machine learning models to your historical API data.
• Auto-thresholds adjust the monitoring criteria of your APIs and set them to pattern-based values. 
• Reduce overhead results because operators don’t have to manually monitor anomalies or adjust the monitoring thresholds on APIs.

“By applying AI and ML models to our historical API data, these advanced features are able to alert us about scenarios we haven’t thought of. Such automation capabilities significantly reduce our upfront efforts. And from a security perspective, the actionable insights help us ensure that our proxies are exposed only over secure HTTPs ports and adhere to compliance requirements. We’re also able to closely monitor user activity and quickly pull out reports during audits.” – Adam Brancato, Sr. Manager, Global Technology and Security at Citrix

As our customers scale their API programs, they find it extremely useful to harness AI-powered capabilities.  In our recent State of the API Economy 2021 report, we found a 230% increase in enterprises’ use of anomaly detection, bot protection, and security analytics features.

To learn more about Apigee X, and see AI and machine learning in action, check out this video, and to try Apigee X for free, click here.

Today, we’re announcing Datastream, a serverless change data capture (CDC) and replication service, available now in preview. Datastream allows enterprises to synchronize data across heterogeneous databases, storage systems, and applications reliably and with minimal latency to support real-time analytics, database replication, and event-driven architectures. You can now easily and seamlessly deliver change streams from Oracle and MySQL databases into Google Cloud services such as BigQuery, Cloud SQL, Google Cloud Storage, and Cloud Spanner, saving time and resources and ensuring your data is accurate and up-to-date.

“Global companies are demanding change data capture to provide replication capabilities across disparate data sources, and provide a real-time source of streaming data for real-time analytics and business operations,” says Stewart Bond, Director, Data Integration and Intelligence Software Research at IDC.

However, companies are finding it difficult to realize these capabilities because commonly used data replication offerings are costly, cumbersome to set up, and require significant management and monitoring overhead to run flexibly or at scale. This leaves customers with a difficult-to-maintain and fragmented architecture. 

Datastream’s differentiated approach 

Datastream is taking on these challenges with a differentiated approach. Its serverless architecture seamlessly and transparently scales up or down as data volumes shift in real time, freeing teams to focus on delivering up-to-date insights instead of managing infrastructure. It also provides the streamlined customer experience, ease of use, and security that our customers have come to expect from Google Cloud, with private connectivity options built into the guided setup experience. 

Datastream integrates with purpose-built and extensible Dataflow templates to pull the change streams written to Cloud Storage, and create up-to-date replicated tables in BigQuery for analytics. It also leverages Dataflow templates to replicate and synchronize databases into Cloud SQL or Cloud Spanner for database migrations and hybrid cloud configurations. 

Datastream also powers a Google-native Oracle connector in Cloud Data Fusion’s new replication feature for easy ETL/ELT pipelining. And by delivering change streams directly into Cloud Storage, customers can leverage Datastream to implement modern, event-driven architectures.

Customers tell us about the benefits they’ve found using Datastream. That includes Schnuck Markets, Inc., “Leveraging Datastream, we’ve been able to replicate data from our on-premises databases to BigQuery reliably and with little impact to our production workloads. This new method replaced our batch processing and allowed for insights to be leveraged from BigQuery quicker,” says Caleb Carr, principal technologist from Schnuck Markets. “Furthermore, implementing Datastream removed the need for our analytics group to reference on-premises databases to do their work and support our business users.”

Cogeco Communications, Inc. used Datastream to also realize the value of low-latency data access. “Datastream unlocked new customer interaction opportunities not previously possible by enabling low-latency access in BigQuery to our operational Oracle data.” says Jean-Lou Dupont, Senior Director, Enterprise Architecture, Cogeco Communications, Inc. “This streamlined integration process brings data from hundreds of disparate Oracle tables into a unified data hub. Datastream enabled us to achieve this with 10X time and effort efficiency.”

In addition, Major League Baseball (MLB) used Datastream’s replication capabilities to migrate their data from Oracle to Cloud SQL for PostgreSQL. “As we’re modernizing our applications, replicating the database data reliably out of Oracle and into Cloud SQL for PostgreSQL is a critical component of that process,” says Shawn O’Rourke, manager of technology at MLB. “Using Datastream’s CDC capabilities, we were able to replicate our database securely and with low latency, resulting in minimal downtime to our application. We can now standardize on this process and repeat it for our next databases, regardless of scale.”

Our partner HCL has worked with many organizations looking to get more out of their data and plan for the future. “HCL customers across every industry are looking for ways to extract more value out of their vast amounts of data,” says Siva G. Subramanian, Global Head for Data & Analytics at HCL Google Business Unit. “CDC plays a big part in the solutions we offer to our customers using Google Cloud. Datastream enables us to deliver a secure and reliable solution to our customers that’s easy to set up and maintain. CDC is a key and integrated part of Google Cloud Data Solutions.”

“Google Cloud’s new CDC offering, Datastream, is a differentiator for Google among hyperscale cloud service providers, by supporting replication of data from Oracle and MySQL databases into the Google Cloud environment using a serverless cloud-native architecture, which removes the burden of infrastructure management for organizations, and provides elastic scalability to handle real-time workloads,” says Stewart Bond, Director, Data Integration and Intelligence Software Research at IDC.

Datastream under the hood

Datastream reads CDC events (inserts, updates, and deletes) from source databases, and writes those events with minimal latency to a data destination. It leverages the fact that each database source has its own CDC log—for MySQL it’s the binlog, for Oracle it’s LogMiner—which it uses for its own internal replication and consistency purposes. Using Google-native, agentless, high-scale log reader technology, Datastream can quickly and efficiently generate change streams populated by events based on the database’s CDC log while minimizing performance impact on the source database.

Each generated event includes the entire row of data from the database, with the data type and value of each column. The original source data types, whether it’s, for example, an Oracle NUMBER type or a MySQL NUMERIC type, are normalized into Datastream unified types. The unified types represent a lossless superset of all possible source types, and the normalization means data from different sources can easily be processed and queried downstream in a source-agnostic way. Should a downstream system need to know the original source data type, it can perform a quick API call to Datastream’s Schema Registry, which stores up-to-date, versioned schemas for every data source. This also allows for in-flight downstream schema drift resolution as source database schemas change. 

The generated streams of events, referred to as “change streams,” are then written as files, either in JSON or Avro format during preview or in other formats like Parquet in the future, into a Cloud Storage bucket organized by source table and event times. Files are rotated as table schemas change, so events in a single file always have the same schema, as well as on a configurable file size or rotation frequency setting. This way customers can find the best balance between the speed of data availability and the file size that makes the most sense for their business use case.

Through its integration with Dataflow, Datastream powers up-to-date, replicated tables for analytics over BigQuery, and for data replication and synchronization to Cloud SQL and Spanner. Datastream refers to these constantly updated tables as “materialized views.” They are kept up-to-date via Dataflow template-based upserts into Cloud SQL or Spanner, or through consolidations into BigQuery. The consolidations, performed as part of the Dataflow template, take the change streams that are written into a log table in BigQuery, and push those changes into a final table, which mirrors the table from the source.

Datastream offers a variety of secure connectivity methods to sources, so your data is always safe in transit. And with its serverless architecture, Datastream can scale up and down readers and processing power to seamlessly keep up with the speed of data and ensure minimal latency end to end. As data volumes decrease, Datastream automatically scales back down—the result is a “pay for what you use” pricing model, where you never have to pay for idle machines or worry about bottlenecks and delays during data peaks.

Get started with Datastream 

Datastream, now available in preview, supports streaming change data from Oracle and MySQL sources, hosted either on-premises or in the cloud, into Cloud Storage. You can start streaming your data today for $2 per GB of data processed by Datastream. 

To get started, head over to the Datastream area of your Google Cloud console, under Big Data, and click Create Stream. There you can:

1. Initiate stream creation, and see what actions you need to take to set up your source and destination for successful streaming.
2. Define your source and destination, whose connectivity information is saved as connection profiles you can re-use for other streams. Sources support multiple connectivity options, with both private and public connectivity options to suit your business needs.
3. Select the source data you’d like to stream, and which you’d like to exclude.
4. Test your stream to ensure it will be successful when you’re ready to go.

Start your stream and your database’s CDC data will start to flow to your Cloud Storage bucket! From there you can integrate with Dataflow templates to load data into BigQuery, Spanner, or Cloud SQL. Datastream’s preview is supported in us-central1, europe-west1, and asia-east1, with additional regions coming soon.https://www.youtube.com/embed/FZG4w4Vbj38?enablejsapi=1&

Datastream will become generally available later this year, and will soon expand its support to also include PostgreSQL and SQL Server as sources, as well as out-of-the-box integration with BigQuery for easy delivery of up-to-date replicated tables for analytics, and message queues like Pub/Sub for real-time change stream access. 

For more resources to help get you started with change streaming, check out the Datastream documentation.