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Real-world Data Integration Patterns
Learn the basics of Google Cloud Data Integration. How do you go from basic, hardcoded data pipelines to making your solution is dynamic and reusable? How do you parameterize your pipelines? What is the difference between parameters and variables, and when should you use them?
Nidhi Modh, Product Manager, Google Cloud, answers all these questions and more. He contrasts practices with traditional views of data integration, the benefits and the challenges.
Explore some common design patterns for moving and orchestrating data, including incremental and metadata-driven pipelines. Discover best practices and lessons learned and highlight common data engineering best practices for building scalable and high-performing data integration solutions.

How Domino’s Increased Monthly Revenue By 6% with Google Marketing Platform
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Pizza purveyor Domino’s is dominating delivery sales around the world. Today, Domino’s is the most popular pizza delivery chain operating in the U.K., the Republic of Ireland, Germany, and Switzerland — and sales just keep growing.
In these regions in 2014, Domino’s sold 76 million pizzas and generated £766.6 million (1.02 billion USD) in revenue — a 14.6% increase from the previous year.
In the U.K. and Ireland, online sales are increasing 30% year over year and currently account for almost 70% of all sales. Notably, 44% of those online sales are now made via mobile devices.
Multi-Device Purchasing Means Fresh Opportunities
Domino’s is a consistent digital innovator. Much of the company’s success stems from early investments in ecommerce and mobile commerce platforms that help people easily purchase pizzas from different devices.
Domino’s sold its first pizza online in 1999. It then launched an iPhone app in 2010, quickly followed by apps for Android and iPad in 2011, and a Windows app in 2012. By late 2014, Domino’s customers could even order pizzas from Xboxes.
The Domino’s marketing team had assembled a variety of tools to measure marketing performance, keeping pace with the company’s rapid innovations. Unfortunately, measuring siloed analytics and channel-focused tools restricted the team’s ability to fully understand all of the different paths to purchase.
Find out how they worked around this challenge with Google Marketing Platform. Download the case study!
Mrs. T’s Pierogies Moves SAP Systems to Google Cloud for Faster Analytics Capabilities for its SAP Data

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Pierogies might just be the ultimate comfort food. But when Mrs. T’s Pierogies — the leading manufacturer of frozen pierogies in the US — learned it needed to transition its existing on-premises SAP ECC to S/4HANA, the company sought a little comfort for itself.
Founded in 1952, Mrs. T’s Pierogies now produces more than 650 million pierogies a year. Moving that many pierogies requires a powerful ERP system — and an equally powerful IT infrastructure on which to run it. Mrs. T’s realized that the SAP-mandated transition of its ERP solution to SAP S/4HANA was an opportunity to move its SAP systems to Google Cloud and gain real-time analytics capabilities for faster sales forecasting, more effective trade promotions, and more sophisticated planning.
From necessity to opportunity
Mrs. T’s successfully ran its SAP ECC solution on its own on-premises servers for years. But after SAP decided to sunset the product, Mrs. T’s realized that it faced multiple challenges, including:
- Migrating its SAP ECC 6.0 system from an on-premises leagcy OS to a cloud-based Linux environment
- Moving data from its SAP DB2 database to HANA
- Transitioning from ECC to SAP S/4HANA
That complex transition needed to take place with little or no downtime, since nearly all of the company’s invoices, warehouse movements, and transfer orders used the Electronic Data Interchange (EDI) protocol. Missing even a few hours of EDI transactions would put significant revenue at stake. Adding to the challenge: Some Mrs. T’s customers would not accept an invoice past five days, which left little room for error. Mrs. T’s chose Rackspace Technology, a longtime Google Cloud partner, to oversee the move.
Mrs. T’s could have chosen to run S/4HANA on its legacy hardware but saw migration to Google Cloud as an opportunity to improve key aspects of its business, in particular data analytics. Historically, sales planning and forecasting involved time-consuming manual processes. But the speed, availability, and scalability of Google Cloud meant that Mrs. T’s could take advantage of S/4HANA’s embedded analytics capabilities. Migrating could also open the door to leveraging Google Cloud’s native integration of SAP data to power Google tools such as BigQuery, Google Cloud AI Building Blocks, and more.
The move to Google Cloud also gave Mrs. T’s an opportunity to update its disaster recovery process. Previously, the company backed up to tape. So, if its SAP systems went down, a member of the IT department would have to drive the most recent tape backups an hour to its cold site, where the disaster recovery partner would load the SAP backup tape, boot the system up, switch network connections to that site, and cross their fingers. Not only would downtime be significant, but restored data would be limited to the periodic tape backup.
“Everything just worked”
Once Mrs. T’s decided to migrate to Google Cloud, the company worked with Rackspace Technology to implement the system. The first phase focused on moving the SAP production environment from on-premises infrastructure to Google Cloud and updating its database to HANA, which took place over 12 weeks. The switchover occurred over a weekend and was all but invisible to users. “We came in on Monday and everything just worked,” recalls Timothy Coyle, Director of Information Systems & Technology. In a second four-month phase, the company transitioned from ECC to S/4.
The move to Google Cloud paid dividends immediately. Batch transactions occurred twice as fast and on-screen end-user transactions rendered instantly. The upgrade also gave the finance team access to embedded analytics and monitoring for the first time. With everything now in the cloud, disaster recovery could be dynamic and nearly instantaneous, with a worst-case scenario of just 5 to 10 minutes of downtime.
“Mrs. T’s needed a skilled and experienced partner that could move its SAP environment to Google Cloud with no negative impacts to its business. We knew this migration was a key initiative in Mrs. T’s digital transformation journey,” says Chuck Britton, Google Partner Development Manager at Rackspace. “We also knew that running SAP on Google Cloud would give the business the fast and flexible analytical capabilities it needed for its SAP data.”
From ideation to production, Mrs. T’s migrated from its legacy on-premises infrastructure to a modern SAP S/4HANA solution on Google Cloud in only seven months, with minimal downtime and zero disruptions. Now that the migration is complete, Mrs. T’s has a flexible, highly scalable environment to run the SAP applications and data that fuel the business. Says Coyle, “Our strategic intent for IT is to make processes simpler, people more productive, and infrastructure more secure. This project fits right square in the middle of that strategic philosophy.”
Learn more about ways in which Google Cloud can transform your SAP experience and about Rackspace Google Cloud solutions for SAP customers.

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AI has the power to revolutionize every industry—from retail to agriculture, and education to healthcare. Yet many businesses still haven’t begun to adopt AI.
There are a number of factors, including the need for specialized talent and hardware, the right types and quantities of data for training and refining machine learning models, and of course, the broader complexities of introducing a new way of working inside an organization.
But above all, AI can be challenging to apply to very specific business needs.
Google wants to change that, which is why it’s introducing a number of AI solutions aimed at making it easier for businesses to use AI to address many of these specific use cases.
Google’s AI solutions fall into two categories. The first is a set of pre-packaged AI solutions that can be easily integrated into existing workflows. To make these solutions as easy to implement as possible, Google works with popular, trusted enterprise partners who have deep-domain expertise in these workflows.
The majority of Google’s pre-packaged solutions will be delivered through these partners, although it will be offering some
The second category of AI solutions is comprised of reference architectures that businesses can use to create highly-custom AI tools. These require more development work than Google’s pre-packaged
Additionally, businesses can build on these architectures and deploy them to market more quickly, helping your business take advantage of AI, faster.
Learn more about all Google’s AI solutions. Download the whitepaper now!

Upgrade Your Contact Center with Knowlarity’s AI-powered Speech Analytics for Higher CX
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Did you know, everyday about 56 million hours worth of phone conversations, equalling to 420 billion spoken words are handled by contact centers? Knowlarity, a renowned cloud business communication service provider with nearly 6,000 customers and over a million virtual users, leverages AI-powered speech analytics that offer insights to gauge customer preferences and emotions, campaign performance, agent’s effectiveness and much more. Knowlarity’s programmatic speech analytics platform is built with Google Cloud to optimize contact center performance by transcribing and analyzing millions of calls to impact savings, operations, CX, customer loyalty and retention, and revenue generation.
Download the e-Book to learn more about Knowlarity’s speech analytics for your business’ contact centers and elevate your agents’ performance by leveraging ML, natural language processing (NLP) and AI capabilities.

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To design and implement a successful machine learning (ML) project, you often need to collaborate with multiple teams, including those in business, sales, research, and engineering. Understanding the essentials of gathering and preparing your data is crucial to align teams, and getting a project off the ground.
Building an ML model that achieves your business’ goal, requires the kind of data that a model can learn from. If the goal is to predict a target output based on some input, you’ll need some data consisting of past input-output examples. For example, to detect (that is, to predict) a fraudulent credit card transaction (the target of the prediction), each example must contain information on a past credit card transaction and whether that transaction was fraudulent or not.
So what are the best practices in preparing and curating data for a machine learning initiative? The answer to this question lies within the guide. You’ll learn:
- To evaluate whether your data is suitable for ML
- What types of data you need–and which ones to eliminate
- How to prevent data leakage
- Tricks to speed up an ML project such as Google’s human labeling service, and Cloud Dataprep
- The importance of the granularity of data
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