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Modeling and Comparing Cloud Solutions, Costs, and Strategy
Sole-tenant nodes? VMaaS and CloudSimple? N1 vs N2 vs E2 instances? BYO Microsoft or Linux licenses? Understand how the choices available with Google Cloud can maximize your savings while expanding your migration scenarios.
Watch this webinar and learn how to assess your on-premises private cloud and compare your per-VM costs and complete solution against differing Google and third-party cloud solutions to find the best fit based on cost and features.
How Ather Energy is leveraging the Cloud to build and scale smart mobility solutions for India

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8:30 Minutes
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In 2013, long before the world was discussing clean energy and sustainable practices, two IIT Madras graduates — Swapnil Jain and Tarun Mehta — had an idea to develop India’s first-ever electrical scooter.
This was at a time when auto manufacturers were still focusing on fossil-fuel-driven vehicles and ‘eco-friendly’ mobility solutions were more a trendy alternative catering to a niche market.
The duo founded Ather Energy in 2013 and launched their first fully-electric scooter, the Ather S340, in Bengaluru in 2016. Since then, the company has released several new models into the market and is planning to expand to eight more cities by the end of the year.
To support the smooth running of their vehicles, lower costs, improve time to market, and create great customer experience, Ather turned to Google Cloud.
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Cloud IoT Core Helps Businesses Leverage their IoT Data to Build a Competitive Edge

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1:30 Minutes
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The ability to gain real-time insights from IoT data can redefine competitiveness for businesses. Intelligence allows connected devices and assets to interact efficiently with applications and with human beings in an intuitive and non-disruptive way. After your IoT project is up and running, many devices will be producing lots of data. You need an efficient, scalable, affordable way to both manage those devices and handle all that information.
IoT Core is a fully managed service for managing IoT devices. It supports registration, authentication, and authorization inside the Google Cloud resource hierarchy as well as device metadata stored in the cloud, and the ability to send device configuration from other GCP or third-party services to devices.
Main components
The main components of Cloud IoT Core are the device manager and the protocol bridges:
- The device manager registers devices with the service, so you can then monitor and configure them. It provides:
- Device identity management
- Support for configuring, updating, and controlling individual devices
- Role-level access control
- Console and APIs for device deployment and monitoring
- Two protocol bridges (MQTT and HTTP) can be used by devices to connect to Google Cloud Platform for:
- Bi-directional messaging
- Automatic load balancing
- Global data access with Pub/Sub
How does Cloud IoT Core work?
Device telemetry data is forwarded to a Cloud Pub/Sub topic, which can then be used to trigger Cloud Functions as well as other third-party apps to consume the data. You can also perform streaming analysis with Dataflow or custom analysis with your own subscribers.
Cloud IoT Core supports direct device connections as well as gateway-based architectures. In both cases the real time state of the device and the operational data is ingested into Cloud IoT Core and the key and certificates at the edge are also managed by Cloud IoT Core. From Pub/Sub the raw input is fed into Dataflow for transformation, and the cleaned output is populated in Cloud Bigtable for real-time monitoring or BigQuery for warehousing and machine learning. From BigQuery the data can be used for visualization in Looker or Data Studio and it can be used in Vertex AI for creating machine learning models. The models created can be deployed at the edge using Edge Manager (in experimental phase). Device configuration updates or device commands can be triggered by Cloud Functions or Dataflow to Cloud IoT Core, which then updates the device.
Design principles of Cloud IoT Core
As a managed service to securely connect, manage, and ingest data from global device fleets, Cloud IoT COre is designed to be:
- Flexible, providing easy provisioning of device identities and enabling devices to access most of Google Cloud
- IThe industry leader in IoT scalability and performance
- Interoperable, with supports for the most common industry-standard IoT protocols
Use cases
IoT use cases range across numerous industries. Some typical examples include:
- Asset tracking, visual inspection, and quality control in retail, automotive, industrial, supply chain and logistics
- Remote monitoring and predictive maintenance in oil & gas, utilities, manufacturing, and transportation
- Connected homes and consumer technologies.
- Vision intelligence in retail, security, manufacturing, and industrial sectors
- Smart living in commercial, residential, and smart spaces
- Smart factories with predictive maintenance and real-time plant floor analytics
For a more in-depth look into Cloud IoT Core check out the documentation.
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1:20 Minutes
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Philips Looks to Google Cloud for its Connected Lighting Solution
Philips Lighting wanted to transform the way people use lighting in their homes. The company aimed to connect light bulbs to the Internet, tie them to usage data, and make them interactive in order to offer benefits beyond basic lighting—for creating amazing experiences, home security, or to support well-being, like providing the right light for daily activities.
To do that, Philips Lighting launched Philips Hue connected lighting, designed so people could control their lighting from smartphone apps. But Philips Lighting needed a cloud platform that would let the apps securely access, monitor, and interact with the new lighting system. The company decided to build the backend using Google Cloud Platform.
Google Cloud Platform has dramatically cut the costs and resources required to handle the Philips Hue backend and scales on demand. Philips Lighting runs the platform with 10 times the scale of other similar projects, but with only one-tenth of the workforce.
Watch the video to find out how.
Google and Fervo Agreement to Shape-up Plans for 24/7 Carbon-free Energy by 2030

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1:30 Minutes
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When Google announced our plan to go beyond purchasing renewable power for 100% of our energy usage and operate on 24/7 carbon-free energy by 2030, we noted that achieving this goal will require new transaction structures, advancements in clean energy policy, and innovative new technologies. Today, we’re pleased to announce that one of these new technologies—a first-of-its-kind, next-generation geothermal project—will soon begin adding carbon-free energy to the electric grid that serves our data centers and infrastructure throughout Nevada, including our Cloud region in Las Vegas.
Google and clean-energy startup Fervo have just signed the world’s first corporate agreement to develop a next-generation geothermal power project, which will provide an “always-on” carbon-free resource that can reduce our hourly reliance on fossil fuels. In 2022, Fervo will begin adding “firm” geothermal energy to the state’s electric grid system, where Google’s commitments already include one of the world’s largest corporate solar-plus-storage power purchase agreements.
Importantly, this collaboration also sets the stage for next-generation geothermal to play a role as a firm and flexible carbon-free energy source that can increasingly replace carbon-emitting fossil fuels—especially when aided by policies that expand and improve electricity markets; incentivize deployment of innovative technologies; and increase investments in clean energy research, development, and demonstration (RD&D).
Next-generation geothermal technology
Traditional geothermal already provides carbon-free baseload energy to a number of power grids. But because of cost and location constraints, it accounts for a very small percentage of global clean energy production.
That’s one reason this new approach is so exciting; by using advanced drilling, fiber-optic sensing, and analytics techniques, next-generation geothermal can unlock an entirely new class of resource. And the US Department of Energy has found that with advancements in policy, technology, and procurement, geothermal energy could provide up to 120 GW of firm, flexible generation capacity in the US by 2050.
As part of our agreement, Google is partnering with Fervo to develop AI and machine learning that could boost the productivity of next-generation geothermal and make it more effective at responding to demand, while also filling in the gaps left by variable renewable energy sources. Although this project is still in the early stages, it shows promise.

Using fiber-optic cables inside wells, Fervo can gather real-time data on flow, temperature, and performance of the geothermal resource. This data allows Fervo to identify precisely where the best resources exist, making it possible to control flow at various depths. Coupled with the AI and machine learning development outlined above, these capabilities can increase productivity and unlock flexible geothermal power in a range of new places.
This won’t be the first time that Google is applying software solutions to clean energy applications: we’ve just announced an update to our carbon-intelligent computing program that helps us reduce emissions associated with running applications at Google data centers. And other forms of AI and machine learning are currently being used to increase the value of wind energy.
Already this year, Google has taken significant strides toward sourcing 24/7 carbon-free energy for all our data centers, office campuses, and Cloud regions. On Earth Day, our CEO Sundar Pichai announced that for the first time, five of our global data center sites operated near or at 90% carbon-free energy in 2020.
Not only does this Fervo project bring our data centers in Nevada closer to round-the-clock clean energy, but it also acts as a proof-of-concept to show how firm clean energy sources such as next-generation geothermal could eventually help replace carbon-emitting power sources around the world.
Airbus: Taking the flight to a brighter future with Google Cloud and Google Workplace

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“Any device, anytime, anywhere.” A cohort of CIOs within Airbus believed that the cloud, combined with new ways of working, could provide the foundation for this vision. Google Workspace and Google Cloud have played a pivotal role in helping Airbus realize this new path, transforming security, data management, and collaboration along the way.

Adopting a secure-by-design approach
In adopting Google Workspace and Google Cloud Airbus needed to ensure a robust, zero-trust security model that works across the entire organization, even when employees are working outside the office. Google Workspace provides a single login that enables secure access to data, based on device and user information, as well as contextual inputs that inform the security risk of each login and user action. Airbus admins also use Google Workspace to define trust rules that govern what information and files can be shared within and outside the organization, making it easy for employees to comply with best practices from anywhere.
Encryption also plays a central role in keeping information secure and private. By default, Google Workspace uses the latest cryptographic standards to encrypt all data at rest and in transit. Google Workspace also offers client-side encryption, which Airbus uses for their most sensitive projects, giving them authoritative control over their data as the sole owner of their encryption keys.
And to ensure the organization is protected against hackers, Airbus has implemented sharding as a standard practice, thereby splitting data across multiple servers and data centers. Because the company works with incredibly sensitive information—including government and military information—the ability to locate data all within European data centers continues to be a necessity.
Powerful data management
Managing an enormous volume and variety of data, Airbus needs to ensure complete compliance with internal policies, as well as with external standards, like the General Data Protection Regulation (GDPR). Given this context, Airbus requires a solution that has strong built-in governance controls. Airbus also leverages the Drive labels feature, along with manual classification, to ensure that every file added to Google Drive is tagged and labeled correctly. In turn, these labels define the loss-prevention policies assigned to each file.
Staying connected during the pandemic
Before the pandemic, nearly every employee spent their workdays at an Airbus facility. When remote work became mandatory, the company made the pivot to Google Chat and Google Meet as an essential part of supporting real-time and asynchronous collaboration. Gmail also played a significant role in secure, anywhere-anytime communication, with its built-in anti-spam and anti-malware protections. Customizable filters let administrators protect against suspicious attachments, untrustworthy links, and countless other forms of malicious content. While Gmail blocks more than 99.9% of spam and phishing messages from ever reaching users’ inboxes, more advanced security measures like sandboxing can be put in place for specific use cases.
Protecting more than just data
Google Cloud’s sustainability efforts are as equally important to Airbus as data security. Google Cloud has been working to keep its climate footprint and those who use its services as low as possible, with all of Google currently carbon neutral and with a goal to run on carbon-free energy 24/7 at all of our data centers by 2030. And with our smarter, more efficient data centers, we’re already on that path with more than six times the computing power for the same amount of electrical power we used 5 years ago.
Building the future of work
By combining Google Workspace with Google Cloud, Airbus has been able to live up to its vision of “any device, anytime, anywhere.” The new model is a core foundation for its evolving future of work. Not only has Airbus adopted a zero-trust model across the organization, it’s also transformed how data is secured, managed, and accessed by employees working across a broad range of locations. The new flexible approach has also led to changes in how collaboration happens. Google is deeply gratified to have supported Airbus as they implement these changes and we continue to be proud that we’re running the cleanest cloud in the industry.
Want to learn more about how Google Workspace helps businesses like yours do more while keeping your data secure? Read this whitepaper to find out about our zero-trust model and other ways we protect organizations.
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