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Predicting Treasury Settlement Failures with ML
BNY Mellon’s Government Securities Services (GSS) business is the sole provider of treasury settlement services in the United States of America. Given its unique market position, GSS is exploring how to help clients improve their forecasting of $70+ billion in daily settlement fails leveraging Google Cloud.
Sarthak Pattanaik, Chief Information Officer, Clearance and Collateral Technology, The Bank of New York Mellon and Victor O’Laughlen, Digital Business Leader, Clearance and Collateral, The Bank of New York Mellon, share how they utilized Google Cloud AI solutions to predict treasury settlement failures.
They take us through the business process, the steps they took to set up their AI solution, and what they have learnt on their journey—not just from a technical standpoint but from a cultural one as well.
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How Google’s Customer Data Platform Helps Retail Brands Offer Data-driven , Personalized CX
Retail companies need customer insights to deliver personalized experiences that impact revenue generation and cost savings. Watch how Google Cloud’s customer data platform helps brands integrate and build holistic view of data in silos to drive marketing and customer service success.

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To make great products: do machine learning like the great engineer you are, not like the great machine learning expert you aren’t.
Most of the problems you will face are, in fact, engineering problems. Even with all the resources of a great machine learning expert, most of the gains come from great features, not great machine learning algorithms. So, the basic approach is:
- Make sure your pipeline is solid end to end.
- Start with a reasonable objective.
- Add common-sense features in a simple way.
- Make sure that your pipeline stays solid.
This approach will work well for a long period of time. Diverge from this approach only when there are no more simple tricks to get you any farther. Adding complexity slows future releases.
Once you’ve exhausted the simple tricks, cutting-edge machine learning might indeed be in your future. See the section on Phase III machine learning projects.
This document is arranged as follows:
- The first part should help you understand whether the time is right for building a machine learning system.
- The second part is about deploying your first pipeline.
- The third part is about launching and iterating while adding new features to your pipeline, how to evaluate models and training-serving skew.
- The final part is about what to do when you reach a plateau.
- Afterwards, there is a list of related work and an appendix with some background on the systems commonly used as examples in this document.
Innovate Faster & More Flexibly: How Our Commitment to Open Source Unlocks AI and ML Innovation

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At Google, we believe anyone should be able to quickly and easily turn their artificial intelligence (AI) idea into reality. Open source software (OSS) has become increasingly important to this goal, heavily influencing the pace of innovation in AI and machine learning (ML) ecosystems. Over the last two decades, ML has transformed Google services including Search, YouTube, Assistant, and Maps, and the basis for this transformation has always been our “open first” approach through investments in projects and ecosystems like TensorFlow, Jax, and PyTorch.
These OSS efforts are important because many AI technologies rely on closed or exclusive approaches. This wall-garden approach creates high barriers to entry for developers; limits efforts to make AI explainable, ethical, equitable; and stunts innovation. We’re committed to open ecosystems, as we firmly believe no one company should own AI/ML innovation. In this blog post, we’ll explore some of Google’s most significant OSS AI and ML contributions from recent years, as well as how our commitment to open technologies can help organizations innovate faster and more flexibly.
Openness is the way to operate as an ecosystem, not a single project
Google’s OSS initiatives extend and enable AI initiatives according to three pillars:
- Access — OSS allows developers, researchers and organizations of all sizes to leverage the latest ML technology. It is a key part of democratizing innovation in ML, fostering software diversity and choice for customers, and lowering operating cost while accelerating scale for everyone.
- Transparency — Open source datasets, ML algorithms, training models, frameworks, and compilers ensure due diligence and validation by the larger community. This is paramount when it comes to ML as it bolsters reproducibility, interpretability, ensures equity, and boosts security.
- Innovation — With more access and transparency, more innovation comes naturally. Our customers and partners take advantage of open source ML toolsets and frameworks to create more innovation in the field by contributing their own OSS.
Google’s ongoing commitment to open source AI
Google’s commitment to open standards spans over two decades of OSS contributions like TensorFlow, JAX, TFX, MLIR, KubeFlow, and Kubernetes, as well as sponsorship for critical OSS data science initiatives like Project Jupyter and NumFOCUS. Initiatives like these have helped Google become the leading Cloud Native Computing Foundation (CNCF) contributor—and by building on these efforts, Google Cloud seeks to be the best platform for the OSS AI community and ecosystem.
The perils of closed technologies can emerge at many points across ML pipelines, which is why Google’s OSS strategy encompasses the entire “idea-to-production” lifecycle, from acquiring data, to training models, to managing infrastructure, to facilitating experimentation and model refinement:
Data acquisition: starting the journey from idea to production-ready ML model
The journey from an idea to a production ML model starts with data. TensorFlow Datasets not only help users acquire ready-to-use, customizable, and highly-optimized datasets (including image, audio, and text), but also provides a set of helpful APIs that make it easy for users to organize their own datasets, regardless of whether they build with TensorFlow, Jax, or other ML frameworks.
Model development and training: shortening the path from data to useful ML
OSS libraries help developers and researchers design, implement, train, test, and debug ML algorithms. Our contributors on this front include:
- The TensorFlow core framework, which offers APIs to help data scientists and developers build and train production-grade ML models on distributed and accelerated infrastructure powered by GPUs or TPUs;
- Google’s founding membership of the PyTorch Foundation, which positions us to increase adoption of ML by building an ecosystem of open-source projects with PyTorch;
- Keras, a simple and powerful ML framework, well integrated with TensorFLow, that makes it easy for developers to quickly build and train ML models, or to leverage pre-trained AI applications;
- Model Garden, which provides implementations of many state-of-the-art computer vision and natural language processing models, maintained by Google and accessible to all, alongside APIs to accelerate training and experiments;
- Jax, a lean, intuitive, and composable system that brings together automatic differentiation (Autograd) and the Accelerated Linear Algebra (XLA) optimizing compiler to offer high-performance ML for fast research and production;
- TensorFlow Hub, a repository of trained ML models ready for fine-tuning and deployment; and,
- MediaPipe open source cross-platform, which lets users leverage customizable ML solutions for live and streaming media, including text and video.
ML infrastructure management: scaling valuable models with powerful backends
Accessing and managing infrastructure for ML, especially at scale, can be a blocker for many organizations, which is why Google has invested in initiatives including:
- The TFX (or TensorFlow Extended) platform, which offers software frameworks and tooling for full MLOps deployments, helping developers with data automation, model tracking, performance monitoring, and model retraining;
- Kubeflow, which makes deployments of ML workflows on Kubernetes simple, portable and scalable; and,
- TRC (TPU Research Cloud), which gives access to a cluster of more than 1,000 Cloud TPU devices at no charge to selected researchers who publish peer-reviewed papers and/or open source code.
Experimentation and model optimization: encouraging discovery and iteration
Data, tools for model training, and infrastructure can achieve only so much without strong processes for experimentation and optimization—which is why we’ve contribution to projects like xManager, which enables anyone to run and keep track of ML experiments locally or on Vertex AI and Tensorboard, which simplifies tracking and visualizing of model performance metrics.
These areas of focus will help not only our customers but the open-source AI community as a whole, and we’re excited to share more OSS news in coming days and months. To start exploring why many organizations choose Google Cloud for their open-source AI needs, visit our “open cloud” page and be sure to register for Google Cloud Next ‘22 for all our latest news.
Thanks to all the contributors to this blog post: Matt Vasey, George Elissaios, Warren Barkley, Manvinder Singh, James Rubin, Abhishek Ratna, Thea Lamkin, Amin Vahdat, Andrew Moore, Max Sapozhnikov, Gandhi, Vikram Kasivajhula
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How adidas’s Marketing Team Benefits from Google Cloud Marketing Platform
We live in a world where the consumer journey is no longer linear, making it difficult to know when to deliver a brand message or a product message.
“We talk a lot about the consumer journey no longer being linear. It’s very difficult to know when the consumer is going to come in contact with your message. And because of that it makes it much harder to deliver the right message at the right time,” says Chris Murphy, Head of Digital Experience, adidas.
To solve the problem, adidas turned to the Google Cloud Marketing Platform to use audience insights to inform the art of storytelling and help teams, from brand marketing to retail to e-commerce, deliver relevant messages across channels.
“In a singular environment like Google Cloud Marketing Platform, when you’re able to see audience insights and information…we know when someone should be receiving a brand message versus a product message — when they’re thinking about buying or when they’re actually ready to purchase,” says Murphy.
It wasn’t easy at the start. “Being in brand marketing for so long, there was this initial pushback on data and the science behind it, because it was an art. But what we’re seeing now is the ability for data and insights to really inform the art of storytelling. It allows us to understand the impact that we’re having in real time,” says Kelly Olmstead, VP, Brand Activation for North America, adidas.
Today adidas’ marketing team depends more heavily on data and analysis to guide its strategy. “Starting every meeting with data and insights, that’s something that we want to take outside of just the marketing organization, and really infuse it across our culture here at adidas,” says Olmstead.
Watch how adidas benefits from using the Google Cloud Marketing Platform.
Download the Forrester Study to Explore the Benefits of AI for IT Operations in Cloud Environment

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Organizations are currently modernizing their businesses in order to meet the increasing complexity of today’s business landscape. In effect, business leaders must evaluate the best way to mitigate the challenges which plague their cloud operations, all while meeting customers’ growing expectations around digital experience (DX) through agility, automation, and proactive incident avoidance.
In this commissioned study, “Modernize With AIOps To Maximize Your Impact”, Forrester Consulting surveyed organizations worldwide to better understand how they’re approaching artificial intelligence for IT operations (AIOps) in their cloud environments, and what kind of benefits they’re seeing.
Within this July 2021 study, you’ll see that AIOps systems and principles are here to help. It covers how AIOps increases efficiency and productivity across day-to-day operations, and how businesses are taking note. In fact, 91% of respondents have implemented AIOps to address at least one cloud operations issue, and expansion is set to skyrocket. Those that wait to act, risk losing out on the efficacy of their cloud investment and falling behind their more efficient competitors.

As you can see in the image above, there is a plethora of great information in this complimentary study. So, if you’re looking to enhance your cloud operations and/or adopt AIOps within your organization, be sure to download this free study today.
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