At Google Cloud, we want to provide you with the access to all the tools you need to grow your business. Through the Google Cloud Technical Guides for Startups, leverage industry leading solutions with how-to video guides and resources curated for startups.

This multi-series contains 3 chapters: Start, Build and Grow, which matches your startup’s journey:

• The Start Series: Begin by building, deploying and managing new applications on Google Cloud from start to finish.
• The Build Series: Optimize and scale existing deployments to reach your target audiences.
• The Grow Series: Grow and attain scale with deployments on Google Cloud.

Additionally, at Google we have the Google for Startups Cloud Program, which is designed to help your business get off the ground and enable a sustainable growth plan for the future. The start of the Build Series delineates the benefits of the program, the application process, and more to help your business get started on Google Cloud.

A quick recap of the Build Series

Once you have applied for the Google for Startups Cloud Program, there’s so much to explore and try out on Google Cloud.

Figuring out a rapid but solid application development process can be key to many businesses in reducing time to market. Furthermore, learning what database to use to handle application data can be tricky. Deep dive into our Firestore video which walks through how Firestore can help you unlock application innovation with simplicity and speed.

We then move on to a deep dive into BigQuery and how it can help businesses. BigQuery is designed to support analysis over petabytes of data regardless of whether it’s structured or unstructured. This video is the goto video for getting started on BigQuery!

If you are someone looking to run your Spark and Hadoop jobs faster and on the cloud, look to Dataproc. To learn more about Dataproc and how this has helped other customers with their Hadoop clusters, click the video below to learn all things Dataproc related.

Next, we find out what Dataflow can bring to your business; some advantages, sample architectures, demos on the console, and how other customers are using Dataflow.

We also talked about Machine Learning, starting from selecting the right ML solution to Machine Learning APIs on cloud to exploring Vertex AI. Following that we look into API management in Google Cloud and how Apigee helps operate your APIs with enhanced scale, security, and automation.

We ended the series with the last two episodes focusing around security deep-dive and using Cloud Tasks and Cloud Scheduler.

Coming up next – The Grow Series

Dive into the next chapter of this multi-series, with our upcoming Grow Series, where we will be focusing on growing and attaining scale with deployments on Google Cloud.

Check out our website and join us by checking out the video series on the Google Cloud Tech channel, and subscribe to stay up to date. 

See you in the cloud!

In our conversations with technology leaders about data-driven transformation using Google Data Cloud –  industry’s leading unified data and AI solution – , one important topic is incorporating continuous intelligence to move from answering questions such as “What has happened? to questions like “What is happening?” and “What might happen?”. The core to this evolution is the need for an underlying data processing that not only provides powerful real-time capabilities for events happening close to origination, but also brings together existing data sources under one unified data platform to enable organizations to draw insights and take actions holistically. Dataflow, Google’s cloud-native data processing and streaming analytics platform, is a key component of any modern data and AI architecture and data transformation journey, along with BigQuery, Google’s internet-scale warehouse with built-in streaming, BI engine and ML; Pub/Sub, a global no-ops event delivery service; and Looker, a modern BI and embedded analytics platform. One of the key evaluation factors is potential economic value of Dataflow to their organization, particularly in the context of engaging other stakeholders is key for many of the leaders that we engage with. So we commissioned Forrester Consulting to conduct a comprehensive study on the impact that Dataflow had on their organization by interviewing actual customers . 

Today we’re excited to share our commissioned study conducted by Forrester Consulting, the Total Economic Impact™ of Google Cloud Dataflow, which allows data leaders to understand and quantify the benefits of Dataflow, and use cases it enables. Forrester conducted interviews with Dataflow customers to evaluate the benefits, costs, and risks of investing in Dataflow across an organization. Based on their interviews, Forrester identified major financial benefits across four different areas: business growth, infrastructure cost savings, data engineer productivity, and administration efficiency. In fact, Forrester found that customers adopting Dataflow can achieve a 55% boost in developer productivity and a 50% reduction in infrastructure costs. In fact, Forrester projects that customers adopting Dataflow can achieve a range of up to 171% Return on Investment (ROI) and a less than six months payback period. Customers can now use figures in the report to compute their own Return on Investment (ROI) and payback period.

“Dataflow is integral to accelerating time-to-market, decreasing time-to-production, reducing time to figure out how to use data for use cases, focusing time on value-add tasks, streamlining ingestion, and reducing total cost of ownership.” – Lead technical architect, CPG

Let’s take a deeper look at the ways that Forrester found that Dataflow can help you achieve your goals and unlock your business potential. 

Benefit #1: Increase data engineer productivity by 55%

Developers can choose among a variety of programming languages to define and execute data workflows. Dataflow also seamlessly integrates with other Google Cloud Platform and open source technologies to maximize value and applicability to a wide variety of use cases. Dataflow streamlined workflows with code reusability,dynamic templates, and the simplicity of a managed service. Engineers trusted pipelines to run correctly and adhere to governance. Data engineers avoided laborious issue-monitoring and remediation tasks that were common in the legacy environments such as poor performance, lack of availability, and failed jobs. Teams valued the language flexibility and open source base.

“Dataflow provided us with ETL replacement that opened limitless potential use cases and enabled us to do smarter data enhancement while data remains in motion.” — Director of data projects, financial services

Benefit #2: Reduce infrastructure costs by up-to 50% for batch and streaming workloads 

Dataflow’s serverless autoscaling and discrete control of job needs, scheduling, and regions eliminated overhead and optimized technology spending. Consolidating global data processing solutions to Dataflow further eliminated excess costs while ensuring performance, resilience, and governance across environments. Dataflow’s unified streaming and batch data platform gives organizations the flexibility to define either workload in the same programming model, run it on the same infrastructure, and manage it from a single operational management tool. 

“Our costs with our cloud data platform using Dataflow are just a fraction of the costs we faced before. Now we only pay for cloud infrastructure consumption because the open source base helps us avoid licensing costs. We spend about $120,000 per year with Dataflow, but we’d be spending millions with our old technologies.” – Lead technical architect, CPG

Benefit #3: Increase top-line revenue by improving customer experience and retention with payback time of < 6 months

Streaming analytics is an essential capability in today’s digital world to gain real-time actionable insights. Likewise, organizations must also have flexible, high- performance batch environments to analyze historical data for building machine learning models, business intelligence, and advanced analytics. Dataflow enabled real-time streaming use cases, improved data enrichment, encouraged data exploration,improved performance and resiliency, reduced errors, increased trust, and eliminated barriers to scale. As a result, organizations provided customers with more accurate, relevant, and in-the-moment data-backed services and insights — boosting customer experience, creating new revenue streams, and improving acquisition, retention, and enrichment.

“It’s already been proven that we are getting more business [with Dataflow] because we can turn around results faster for customers.” – VP of technology, financial services technology

“When we provide data to our customers and partners with Dataflow, we are much more confident in those numbers and can provide accurate data within a minute. Our customers and partners have taken note and commented on this. It’s reduced complaints and prevented churn.” – Senior software engineer, media

Other benefits 

Eliminated administrative overhead and toil

As a cloud-native managed service, all administration tasks such as provisioning, scaling, and updates are automatically handled by Google Cloud. Teams no longer need to manage servers and related software for legacy data processing solutions. Admins also streamlined processes for setting up data sources, adding pipelines, and enforcing governance.

Saved business operations costs for support teams and data end users

Dataflow improved the speed, quality, reliability, and ease of access to data for insights for general business users, saving time and empowering users to drive better data-backed outcomes. It also reduced support inquiry volume while automating manual job creation.

What’s next?

Download the Forrester Total Economic Impact study today to dive deep into the economic impact Dataflow can deliver your organization. We would love to partner with you to explore the potential Dataflow can unlock in your teams. Please reach out to our sales team to start a conversation about your data transformation with Google Cloud.

It’s no question that the cloud computing industry is booming and cloud experts are in high demand.  In 2020, 67 percent of organizations surveyed in the IDG Cloud Computing Report added new cloud roles and functions (source). 

So there are plenty of cloud jobs out there, but if you don’t have years of experience, you might find it difficult to get one. This is especially true for members of underrepresented communities, who face other kinds of systemic barriers in education and employment.

To help meet this demand and democratize opportunity, Google Cloud is introducing its first virtual Certification Journey Learning program for underrepresented communities across the United States—Cloud Career Jump Start. The program is free of charge for participants, and includes technical and professional skill development and resources with an aim to provide a readiness path to certification via the Google Cloud Associate Cloud Engineer Exam. 

Google Cloud’s Certification Journey Learning Program

The program offers free access to the Google Cloud Associate Cloud Engineer training, which provides support preparations for the Certification Exam. This industry-recognized certification helps job applicants validate their cloud expertise, elevate their career, and transform businesses with Google Cloud technology. Learn more about the exam by watching the Certification Prep: Associate Cloud Engineer webinar. 

Designed specifically for Computer Science or Information Systems-related majors (or relevant experience), the 12-week program offers:

• Exclusive free access to Google Cloud Associate Cloud Engineer-related training to support preparations for the Certification Exam. 
• Guided progress through the certification prep training on Qwiklabs. 
• Office hours hosted by Google Cloud technical experts. 
• Technical workshops, including sessions with Googlers who earned cloud industry certifications and have built impactful careers in cloud tech, such as Google Cloud’s Kelsey Hightower (a Principal Developer Advocate) and Jewel Langevine (a Solution Engineer). 

Earn your Associate Cloud Engineer Certification 

Curious if you qualify to apply for the program? We’ve put together a guide below to help: 

• What does an associate cloud engineer do? Associate Cloud Engineers deploy applications, monitor operations, and manage enterprise solutions. They also use the Google Cloud Console and the command-line interface to perform common platform-based tasks, to maintain one or more deployed solutions that leverage Google-managed or self-managed services on Google Cloud.
• Who’s eligible? We are encouraging applicants from groups that have been historically underrepresented in tech including Black, Latinx, Native American & Indigenous communities. Applicants should have six or more months of hands-on experience in a Computer Information Systems-related major, and/or relevant experience through online courses, boot camps, hackathons or internships. Although the ability to program is not required, familiarity with the following IT concepts is highly recommended: virtual machines, operating systems, storage and file systems, networking, databases, programming, and working with Linux at the command line.

How do you know if you are ready for the program? 

To get an idea of what the program will cover:

• Watch the Certification Prep: Associate Cloud Engineer webinar
• Complete the Skill IQ Assessment via Pluralsight
• Review the Associate Cloud Engineer Certification Exam Guide 
• Take the Associate Cloud Engineer Practice Exam

Jump start a career in cloud infrastructure and technology 

Following the hands-on training, Google Cloud will offer an additional 9 months of career development resources and activities. This includes an online support community, mentoring with Googlers & partners including SADA, EPAM Systems Inc., and Slalom, resume and interviewing support from Google Recruiting & Staffing, and additional career workshops. We are also partnering with a number of Black-owned and -operated, nonprofit and cloud training organizations like Kura Labs. 

Cloud certifications open doors 

Want to hear more about this program from two Googlers who completed it? We asked Kelsey and Jewel to share more on how certifications helped them launch their careers in the cloud industry: 

• “IT certifications introduced me to the game; opportunities and hard work helped me change it.” – Kelsey Hightower, Staff Developer Advocate, Google Cloud Platform 
• “Becoming certified as a cloud computing professional combined with prayer, networking, and practice has kept me moving on my purposeful and rewarding career path as an engineer.” – Jewel Langevine, Solution Engineer, Google Cloud Solutions Studio

Kelsey and Jewel’s wisdom doesn’t end there. They play a central role in the program, sharing more about how they navigated certifications and leveraged them for success. 

Apply today to Cloud Career Jump Start

The program is now live in the United States, with plans to expand to other regions in the coming months. It is completely virtual, and all training is on-demand so that participants can access their coursework anytime, anywhere via the web or mobile device. To determine whether you (or someone you know) would be a great fit for the Cloud Career Jump Start, check out our guidelines and apply.