The Divercity Story: Using Google Cloud to Achieve a More Inclusive and Sustainable Workforce

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Despite a growing number of diversity, equity, and inclusion (DEI) initiatives, Black and Latinx people remain highly underrepresented in tech. Although comprising 12.6% and 18% of the U.S. labor force respectively, Black professionals hold only 5% of tech positions, while Latinx professionals fill just 6% of tech roles.
Long-standing biases in hiring practices and non-inclusive work environments are the primary contributors to this lack of diversity. Even when underrepresented professionals are successfully recruited, invisible barriers to promotion and layoffs that disproportionally impact Black and Latinx employees make it extremely challenging for tech firms to retain top talent.
We founded Divercity to help employers build diverse workforces that are more inclusive and sustainable. With our comprehensive recruiting and retention platform, tech companies can accurately measure employee diversity and gender parity, seamlessly connect with underrepresented talent, and significantly reduce turnover.
As Divercity continues to grow, we’ll introduce new services and solutions that empower the tech world to build inclusive companies while improving compliance with state and federal equal opportunity laws. We also hope to expand the reach of Divercity to support DEI initiatives in non-tech industries and bolster recruiting underrepresented professionals in other countries as well.

Scaling Divercity with the help of the Google for Startups Black Founders Fund
Shortly after founding Divercity, we participated in the 2021 Techstars Workforce Development Accelerator. The incredible support and guidance we received during and after the program highlighted the importance of long-term collaboration with reliable technology partners who actively champion diversity and inclusion.
That’s why we became part of the Google for Startups Cloud Program. After completing the program, we used Google Cloud credits and Google for Startups Black Founders Fund funding to cost-effectively trial, deploy, and scale key Google Cloud solutions. In just months, we rolled out new inclusion tracking and recruiting tools on the highly secure-by-design infrastructure of Google Cloud to expedite the sourcing and hiring of underrepresented talent in the tech industry.
With the support and mentorship of the Google for Startups Cloud Program and the Black Founders Fund, Divercity is well on its way to becoming one of the industry’s most trusted sites for DEI measurement, recruitment, and retention.
Delivering predictive diversity analyses with a 99% accuracy rate
We rely on the expansive Google Cloud ecosystem to power all the services offered on the Divercity platform. Specifically, we leverage Colab to write and execute the sophisticated TensorFlow machine learning (ML) models that deliver our predictive diversity analyses with a 99% accuracy rate.
We also use BigQuery to democratize insights and run analytics at scale with 27% lower three-year TCO than cloud data warehouse alternatives. BigQuery seamlessly integrates with Looker and Data Studio to display company diversity and recruitment data on interactive dashboards—and automatically populate reports with detailed demographic information.
We also accelerate the development, launch, and management of new Divercity tools with Firebase, while taking advantage of key features such as A/B testing and messaging campaigns to boost user engagement.
In the future, we plan to explore how Google Cloud AI and machine learning products such as Vertex AI and AutoML can further refine our diversity score analyses and applicant recruiting pipeline. We’ll also continue leveraging the many resources provided by the Google Black Founders Fund, including opportunities for technical project partnerships, early access to new Google Cloud products and tools, and collaboration with dedicated Google experts.
The Google for Startups Cloud Program and Google Black Founders Fund have been invaluable to our success. Since completing the Black Founders Accelerator program, we’ve been named a top 10 HR tech product by HR Tech Outlook, significantly increased our subscriber base, and received positive feedback from investors. We can’t wait to see what we accomplish next as we empower tech companies to build more diverse, inclusive, and sustainable workforces.

If you want to learn more about how Google Cloud can help your startup, visit our page here to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.
Fortune 500 Electronics Manufacturer Makes Collaboration a Competitive Advantage…and Saves $2 Million A Year

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When electronics manufacturer Sanmina adopted G Suite several years ago, its goals were clear: reduce licensing costs, simplify management—particularly of its messaging tools—and cut hardware expenditures.
Fast forward several years and the Fortune 500 company has achieved those goals and more. By moving to Gmail, Sanmina reduced more than 110 email servers by over 90%, freed up its IT support function from basic administration to focus on more valuable tasks, and saved $2 million a year on total cost of ownership (including over $1.5 million a year on IT licensing).
A long-term plan: cloud collaboration
For Sanmina CIO Manesh Patel, the impressive returns are part of a bigger plan. From the beginning, Manesh recognized the potential of moving to the cloud to facilitate collaboration across Sanmina’s global operations. With more than 45,000 employees across 26 countries delivering different elements of a global value chain from design to delivery, the benefits of improving collaboration were clear. It could open up innovation by drawing on ideas from different locations and teams and enhance quality control throughout the manufacturing process.
As the first step towards this compelling vision, Manesh focused on rolling out Gmail and Calendar. Both applications were already familiar to many employees and offered a straightforward route to embrace cloud services. With cost savings quickly following, colleagues across Sanmina could see clear benefits from the shift to the cloud.
At the same time, Sanmina made the full suite of tools available and allowed adoption to occur organically across the organization.
Driving adoption
As interest in cloud computing grew, G Suite provided an ideal platform for employees to explore new ways of working together—with some parts of the business swift to develop effective uses for the collaborative tools. Building on the work of these leaders, Manesh has promoted adoption of the suite on several fronts over the past 18 months. Manufacturing, Quality, Engineering, and Supply Chain are a few examples of early adopters that benefit from the improved collaboration in G Suite.
The company also looked to build greater awareness of new G Suite features and functions. It engaged with Google partner Maven Wave. “Maven Wave has been a terrific and responsive partner,” he says. “They’re open and adapted their approach to our needs, while bringing a core competency on G Suite.” Maven Wave brought the experience of working with other global companies on similar initiatives, and an effective change management methodology that was tailored to fit Sanmina’s culture.
“Hangouts Meet fundamentally changes how people interact; you can put a face to a name and really engage with your team. It’s as close as you can get to meeting in person.”
– Manesh Patel, CIO, Sanmina
The messaging tools were not being used to full effect either. When Gmail was first introduced, training was optional; some of the teams were therefore not familiar with features such as attaching documents from Google Drive or archiving content. To help ensure the whole business was using Gmail to its full potential, there has been strong internal promotion of Google’s easy-to-use, online G Suite Training tools. “It’s very easy to consume and very effective,” says Manesh.
Embracing collaboration
Today, Sanmina employees rely daily on several G Suite tools, including Docs, Sheets, Slides, and most recently Hangouts Meet.
“More and more of our employees use Hangouts Meet. Our employees often work as part of teams that are dispersed around the world, so they don’t have the chance to actually meet their colleagues,” Manesh explains. “Hangouts Meet fundamentally changes how people interact; you can put a face to a name and really engage with your team. It’s as close as you can get to meeting in person.”
Manesh acknowledges that this is not simply a result of technological change, but a cultural shift as people grow more comfortable with video calls in their personal lives. Hangouts Meet brings that same ease of use to professional settings—and even well-traveled executives are adopting Hangouts Meet, appreciating its versatility across multiple platforms.
To encourage further use, the IT team has committed to equipping at least one room in every Sanmina facility around the world with Hangouts Meet hardware. “We definitely expect to save time and reduce travel costs with Hangouts Meet,” Manesh confirms. “But the bigger benefit for us is definitely the way it brings people together.”
Collaborating across teams and communities
With that goal in mind, Manesh has also promoted several other collaboration tools—in particular Hangouts Chat, Reveal, and Team Drives.
“More and more of our communications take place via Chat, whether in a team environment or one-to-one setting,” he says. “It’s the asynchronous tool that works alongside Hangouts Meet, for synchronous collaboration.”
Similarly, the use of Reveal—a corporate video sharing platform developed by Maven Wave and Google—is growing. “We’ve just started using Reveal to distribute regular video messages from the CEO to our employees and we also expect it to be a big part of our internal communications,” Manesh says. These videos help keep Sanmina employees aligned with company goals and increase a sense of connectedness across the global organization.
Sharing files between dispersed teams
The move to increase use of Team Drives, meanwhile, is one of Manesh’s priorities. “In every one of our factories worldwide, we have a shared drive on a shared server. We’re in the process of moving those to Team Drives, which will provide a big benefit in terms of infrastructure and in terms of how we work.”
“G Suite enables us to collaborate efficiently and create complex process documents that help us adhere to strict quality control requirements.”
– Manesh Patel, CIO, Sanmina
Manesh and his team have spent a lot of time and effort improving capacity, redundancy, and failover capabilities in preparation for the change. Team Drives should reduce storage requirements and remove challenges and costs tied to back-up and maintenance.
More importantly, the use of Team Drives will mean that files can be shared across multiple sites to further improve collaboration across teams.
Bringing collaboration to the factory floor
The power of G Suite is evident across the organization—from its corporate offices to its factories worldwide. “We’ve had employees creating a Google Sheet, sharing it with five team members, and then displaying it on a big screen on the manufacturing floor so everyone can see the project status,” he explains.
Another key process that is being transformed is quality reporting. The quality team has identified that moving large quantities of required documentation from legacy technologies to G Suite can assist with transparency and version control, routing, and approvals. “G Suite enables us to collaborate efficiently and create complex process documents that help us adhere to strict quality control requirements,” Manesh says.
“We need to empower employees to get the information they need, when they need it, on any device. G Suite makes that happen.”
– Manesh Patel, CIO, Sanmina
Gaining a competitive edge
Sanmina continues to achieve solid year-over-year returns on its investment in G Suite, and those returns will grow with increased adoption. “G Suite really is at the heart of our efforts to get people to work in ways that are more efficient and effective,” Manesh says.
For a company with a rich history of innovation and service, the expanded use of G Suite is another way that Sanmina stands out from competitors. “We need employees to be empowered to get the information they need, when they need it, and on any device. G Suite makes that happen.”
Held Back by Database Scalability, This Financial Services Company Switches to Google Cloud and Cloud Spanner

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Azimut Group operates an international network of companies handling investment and asset management, mutual funds, hedge funds, and insurance. Founded in Milan, Italy in 1988, Azimut Group today has branches in fifteen countries, including Brazil, China, and the USA.
“We have subsidiaries and manage funds all over the world,” explains Simone Bertolotti, IT Manager at Azimut Holding S.p.a. “That means that any technology that we put in place has to cover needs from many different countries.”
“When complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Azimut manages its funds with investment advisors who use information sourced from Bloomberg, Reuters and others. “They use a huge amount of data,” says Simone. “They work with spreadsheets, algorithms, formulae and they analyse data in minutes.” In finance, every second is crucial, which is why Azimut decided to develop a risk management dashboard that can process information even more quickly, then distribute it worldwide.
“When an advisor manages data, that data is used to make immediate decisions on funds, capital movements or whether to sell stock,” says Simone. “They have to be ready to make recommendations for any amount of data that comes to them. For our dashboard, that means that when additional information arrives or complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”
Generating insights at speed
Investors and investment managers make decisions based on the most accurate, up-to-date information possible. For Azimut Group, information sourced through financial data vendors such as Bloomberg and Reuters provided only part of the data that the group required.
“We looked to collect information from a range of different providers,” explains Simone, “then analyse it to develop a predictive algorithm that could work faster than an advisor stationed at the terminal. We set ourselves the challenge to try to manipulate that data to add new insights into our matrix, so that every one of our branches across the world can see risk information about the funds in real-time.”
“We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling. With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it.
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
The first cloud provider Azimut used to build its system struggled to scale quickly to meet different kinds of data challenges. “If we wanted to add more cores, that was fine,” says Simone. “But the previous cloud provider made it complicated to raise the amount of space in a database infrastructure and scale up to demand. Scaling up for more in-depth analysis would take a day, and our need was immediate.”
That’s why Azimut switched one year ago to Google Cloud Platform to run the 150 VMs on its risk analysis platform. “We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling,” says Simone. “With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it. Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
The infrastructure of Azimut’s solution handles around 800TB of data per month, and Google’s global network of servers and high-speed connections ensure that it gets to where it’s most needed by the most direct route. Impressed by the speed, security and availability of Google Cloud Platform, Azimut has moved its intranet on to Google Cloud Platform, too, eliminating the need for staff to login with VPNs.
“Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”
—Simone Bertolotti, IT Manager, Azimut Holding S.p.a.
Driving ahead with Noovle
For Azimut, migrating the risk management dashboard is the latest of many Google product collaborations with cloud consultancy Noovle. “Everything started five years ago,” says Simone, “when Noovle assisted us in migrating to Gmail from our on-premise email solution. From G Suite to Google Cloud Platform, we’ve had a great relationship. Noovle provides consultancy services, support for mobility, and external advisors who work on our premises, such as when they trained us how to broadcast our meetings on Google Hangouts. As an independent company, we know we can trust them for transparent advice. All they care about is the best way to get a job done and to help us reach our goals.”
New app, new customers
In a business case comparison, Google Cloud Platform cost Azimut 35% less to run than the previous cloud provider. Now the group is building a major new mobile application on Google App Engine to be released in 2018.
“The new mobile application will allow customers to trade directly, without human advisors, by proposing different investment solutions depending on targets the customers set,” says Simone. “So if a customer aims to make money with investments, they enter their relevant personal information and we carry out the necessary regulatory checks and suggest what they could buy. The entire project will be based on Google Cloud Platform, so customers can control their investments through the app while we manage the fund, using Google Cloud Spanner on the backend.”
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Work beyond borders: How to use G Suite with Microsoft and your favorite third-party applications
The average enterprise uses 129 different applications on a day to day basis. These applications enable critical workflows that drive businesses forward. But when these apps don’t work well together that leads to lost time, frustration, and missed opportunities.
Professionals have access to dozens of applications in their organization. Apps like DocuSign, Box, or Trello can simplify individual processes and drive businesses to adopt newer ways of work. It’s really great that there seems to be an app specifically designed for what we need to get done for each task.
But there’s a downside to this proliferation of apps. The flood of notifications and disconnected processes frustrates users. Our work is spread across more apps than ever before, which inevitably leads to lots of apps switching, and reduces our ability to focus. Context-switching between applications cuts into time spent on value-additive work.
Learn how G Suite works seamlessly with Microsoft and other third-party applications to support key workflows, enhance collaboration, and help teams get to impact quickly.
*Google Workspace, formerly known as G Suite.
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How This 70-Year Old Japanese Shoe-maker Uses Collaboration to Beat Competition
For over six decades now, ASICS, a Japanese footwear, and sports equipment provider—for some of the biggest names in the sporting world—has been in the business of making sport a part of people’s lives. From manufacturing basketball shoes in 1949, ASICS soon began to design sports shoes for Olympians.
Headquartered in Kobe, Japan, ASICS is an acronym for the Latin phrase Anima Sana In Corpore Sano, meaning Sound Mind in a Sound Body.
“With over 65 years of history in the sporting goods business, we care for more than just quality products. We’re obsessed with customer experience,” says Paul Miles, Senior General Manager, Global Marketing Division, ASICS.
And without technology that’s not possible.
“Technology is helping us work better with athletes wherever they are. Whether it’s studying their performance, predicting the needs of customers through data, developing our products or simply inventing. Tech is enabling a new realm of possibility. When tech enables collaboration without limitation, the customer wins,” says Miles.
Watch the video to find out how ASICS has retained its place and how it continues to beat competition in a crowded sports market.
How Did DTDC Express Speed Up Decision-making and Collaboration by 10x—While Cutting Costs?

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Among Indian courier and logistics businesses, DTDC has expanded rapidly since its foundation in 1990. Starting with seed capital of less than US$2,000, DTDC has grown to a US$175 million business with operations across the country and internationally.
The business is second only to the government-owned India Post in the courier and logistics sector with 522 offices, more than 10,700 franchisees, and a 5,000 employee-strong workforce.
It handles 450,000 shipments—primarily small to medium parcels—per day, has a direct presence in 12 countries, a presence through associates in 22 countries, and operates 16 gateway hubs.
DTDC’s mission is to become India’s preferred express parcel provider with a focus on the consumer and the company aims to be valued at INR 5,000 crore (about US$778 million) by 2020.
However, like all businesses in the courier and logistics sector, DTDC is facing greater competition. Most of the large ecommerce businesses in the country have created their own express delivery arms and these are contributing to heightened customer expectations.
“Businesses and consumers want information and answers now rather than later today or tomorrow,” Mrinal Chakraborty, Executive Vice President, Technology and Innovation, DTDC, says.
“For example, customers are looking for direct API integration between their systems and our tracking tools, rather than a mundane, old-style MIS-driven approach.
“The express delivery businesses themselves are eager to embrace trends such as increased predictability of delivery, greater capacity utilization, and how vehicles can be run in the most efficient way possible.”
External-facing Technology Policies
DTDC had operated a traditional technology operation including in-house infrastructure located in a mid-sized data centre at its Bangalore headquarters. This in-house data centre housed a completely virtualised server-storage environment and connected to all 522 offices by MPLS link or internet-based VPN services. The business also operated a small disaster recovery facility in another city in India.
However, DTDC realised its technology operation could not deliver the agility, flexibility, and performance needed for the business to thrive in a highly disrupted industry.
Its technology leaders started reviewing their options and in early 2017 adopted a policy that embraced external models such as public cloud services. The business moved its SAP HANA relational database management into the cloud and now is considering using Google Cloud Platform to host its core enterprise resource planning system.
Google Cloud Platform also gives DTDC the ability to analyse data in order to improve the efficiency and predictability of its services.
An Opportunity for Change
While the business had implemented cloud-based office productivity applications in 2016, these applications were not meeting its needs, Chakraborty says.
“What we observed after three years, despite a considerable cost, these applications were only being used for email rather than as a full suite of collaboration tools,” he says.
“For example, if a simple presentation file needed to be delivered for decision-making, it had to be sent to about 20 stakeholders,” he adds. “We would then have to collect feedback from each and aggregate it into a final draft. This approach compromised productivity and decision-making, and meant multiple versions of data were circulating within the organisation.”
DTDC also wanted to extend mobility from a small group within the business to the wider organisation as part of a broader project to improve collaboration, productivity, and decision-making. In addition, the business intended to improve the usability and relevance of its intranets to its employees.
Furthermore, Chakraborty and his team planned to help improve collaboration within and the performance of DTDC’s more than 10,700 franchisees in responding to customer needs.
G Suite Targeted to Increase Collaboration
Based on his previous experience with G Suite, Chakraborty recommended the cloud-based suite of intelligent applications to DTDC’s senior management team. He also provided a comprehensive cost-effort-benefit analysis to back up his recommendation.
DTDC had started with a three-week proof of concept exercise spanning 20 users across the business. Having determined that G Suite met its business requirements, the courier and logistics provider had chosen a ‘big bang’ implementation across about 5,000 users.
DTDC switched over to G Suite on 23 June 2017 and undertook an extensive user acceptance and training program—called Project Liberty—over the following two weeks with the assistance of a 24-hours-per-day, seven-days-per-week helpdesk.
“We made hundreds of calls to our employees to explain the move, created and distributed an FAQ, and provided extensive training at regional office and branch office levels,” Chakraborty says. The business also displayed posters and banners at all DTDC offices, sent teaser messages to users, and provided daily G Suite usage tips over a three-week period.
“We completed that part of the move in about six days and by 1 July 2017 we had migrated all databases and all old emails to G Suite. Two weeks later, we had signed off the job,” Chakraborty says.
Considerable Cost Savings
DTDC has reaped several rewards from its move to G Suite. The amount the business spends on video conferencing has fallen from about US$5,000 per month to nearly zero as it takes advantage of the voice and video capabilities of Google Hangouts Meet.
“Largely because the volume of email attachments has fallen dramatically since we moved to Gmail—despite the fact our business has grown significantly—we have not had to upgrade any of our links over the last year or so,” Chakraborty says.
“Team members are increasingly sending links through Google Drive instead.” The ability to store files in the cloud through Google Drive has also enabled DTDC to eliminate the need to perform local backups of users’ files.
Meanwhile, team members are also increasingly using Google Calendar to make appointments and check the availability of colleagues and superiors for meetings.
Supporting Mobilisation with G Suite
Deploying G Suite has also enabled DTDC to increase the number of workers with access to email on their mobile devices from 150 users to more than 4,000 users.
“At our National Franchisee Meeting in Delhi in February 2018, our Chairman explicitly explained in an open forum how significantly his performance had improved since we deployed G Suite and implemented mobility,” Chakraborty says.
With sharing of spreadsheets and documents rising through the use of Google Sheets and Google Docs respectively, DTDC’s employees are collaborating more effectively and making decisions faster and more easily. Several departments within the business are using Google Sites to create intranets to host commonly-accessed documents and provide knowledge bases, including FAQ documents to help employees solve problems themselves.
“Thanks to G Suite, we have experienced a 10-fold increase in the speed of collaboration, decision-making, and supporting systems,” Chakraborty says. “The activities of our management team are more transparent and cohesive while as an organisation we are making decisions in hours and minutes rather than days.”
DTDC has also completed the migration of more than 10,700 franchisees across to G Suite. “Thus DTDC has become one of the few organisations where its Chairman and Managing Director and a small franchisee in a town in India would use the same intelligent applications,” Chakraborty says. “This makes the organisation much flatter, more collaborative operation in nature.
“Furthermore, franchisees who are using G Suite have started telling us that the ease of collaboration and access to information is enabling them to resolve customer queries faster and more effectively.”
Delivering a Bright Future with Google
DTDC plans to continue developing its intranets on Google Sites and encourage further use of Google Docs and Sheets.
“We are continuing to go back to our internal teams to highlight the benefits of these products and drive takeup to create more awareness and enthusiasm,” says Chakraborty.
DTDC has also started evaluating Google’s big data and analytics platform for its internal MIS and dashboard practices. “More broadly, we see Google as key to our ability to realise our business objectives and remain competitive in the dynamic, fast-changing courier and logistics industry,” Chakraborty concludes
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