With Google Cloud, Autonom8 can run a platform that accelerates and streamlines customer journeys in a scalable, reliable, cost-effective infrastructure, while using advanced optical character recognition to enable intelligent document processing.

About Autonom8

Headquartered in the United States and India, Autonom8 has built a low-code SaaS platform that allows businesses to digitize customer-facing workflows. The business aims to help clients reduce costs and improve interactions with their customers through automation and enablement of customer journeys.

Industries: Technology

Location: United States and India

Google Cloud results:

• Increased margins by up to 30% by switching from a home-grown OCR system to Cloud Vision AI
• Enables one DevOps team member to manage up to 30 customers
• Provides real-time information about customer journeys to enable businesses to respond quickly and accurately
• Ensures use of its platform with containerization in customers’ private data centers
• Reduced operating costs by up to 20% with localized scalability and architecture through GKE

Just as cars are evolving to become autonomous, smart and self-driving, enterprises can gain self-awareness, an ability to learn and an ability to adapt. This is the value proposition put forward by Autonom8, an India- and United States-based enterprise workflow management software business. “We provide a low-code, high-intelligence customer journey automation SaaS platform,” explains ​​Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8.

The Autonom8 platform includes components, such as A8Studio, a drag and drop location from which clients can create customer journeys, a chat platform that enables clients to create chatbots, and an analytics module. “With our platform and services, businesses can reduce costs and improve interactions with their customers by applying automation to accelerate and provide better customer journeys,” adds Padmanabhan.

Demand for Autonom8 is being driven by the changing customer demands of enterprises, including the expectation to interact with them over multiple channels, and the rising cost of building software with experienced developers. These trends place enterprises under growing pressure to increase the productivity of the people they do have, particularly those who are less technically inclined. In addition, changing consumer habits, regulations and the emergence of new technologies mean customer journeys cannot remain static and need to evolve.

Developing a microservices-based SaaS platform

From the start, Autonom8 planned to deliver a SaaS platform and initially deployed on a multinational cloud service, chosen due to the team’s familiarity with its products and the availability of credits. However, the company’s decision to opt for a microservices architecture that enables individual services to scale independently while running in a containerized environment, demanded high-quality container orchestration. To optimize cost, scalability and performance, Autonom8 began evaluating Google Kubernetes Engine (GKE).

The business then completed a side-by-side comparison between Google Cloud and its incumbent provider of compute, storage and other services. Google Cloud fared favorably, with Vision AI in particular providing powerful machine learning and optical character recognition (OCR) functionality, supporting a key use case for Autonom8.

In addition, many of Autonom8’s clients at the time are financial institutions in India, and legally required to retain data within the country’s borders. Google Cloud’s global network and local presence means the business could fulfill this requirement easily.

“We decided to evaluate Google Cloud, particularly GKE, from two perspectives. One, from a security perspective, as we sell to banks that audit our platform, and two, as a failover between regions because downtime costs money. We found it a compelling solution.”

— Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

A seamless move to Google Cloud

Autonom8 began deploying on Google Cloud in 2018, with its architecture comprising storage, compute, serverless, container management and orchestration, and Vision AI. “We looked at our scripting with the previous provider, and using the Google Cloud documentation available online, educated ourselves over a few weeks before moving pieces of our architecture step by step to Google Cloud,” says Padmanabhan. “We did not run into any major issues. It was pretty simple, with our experienced engineers training others in the product.”

According to the CTO, the business had two options when moving to Google Cloud. Autonom8 could either install raw virtual machines and effectively create its own virtualized data center, or rely on managed services for functions such as memory store, registration and authentication to save time and resources over the long term. Autonom8 opted for the latter and has transitioned fully to Google Cloud, with the number of cloud products and services in its architecture rising from five to about 15. While each product and service performs a key role in the delivery of Autonom8’s products and services, Padmanabhan nominates GKE, Vision AI and Cloud SQL as providing the greatest value to the business.

Scalability, real-time monitoring and intelligent document processing at low cost

With GKE, the business can now scale the nodes or containers specific to each microservice in the event traffic to a particular client surges, due to a rebate or promotion. “Through the combination of the architecture and localized scalability we achieve with GKE, we are reducing our operating costs by up to 20%,” says Padmanabhan.

Running an open source TimescaleDB on Postgres in Cloud SQL enables Autonom8 to give its clients the ability to monitor customer journey information in real time. An example of a journey is applying for a bank loan. The customer must take steps including providing income, tax and other financial details that the bank then appraises to help make a decision on the application. “The moment someone applies for a loan, for example, a bank knows about it and can monitor for fraud, bottlenecks, or other abnormalities, and immediately route to a remediation workflow,” explains Padmanabhan. “Cloud SQL enables us to maintain transactional logging and provide real-time data to our dashboards.”

After evaluating alternative services, including developing a home-grown OCR engine, the business turned to Cloud Vision AI to manage the intelligent document processing that comprises much of its transactional volume. “Vision AI is significantly better than the alternatives and the cost of maintaining our version did not make sense, because Google Cloud continues to make improvements over time that enable us to deliver more and more accurate results to our customers,” says Padmanabhan. “Switching from our home-grown service to Vision AI has enabled us to increase our profit margins by up to 30%.”

“Through the combination of the architecture and localized scalability we achieve with Google Kubernetes Engine, we are reducing our operating costs by up to 20%.”

—Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

Supporting client demands and improving developer efficiency

Google Cloud also enables Autonom8 to meet the demands of businesses that want to run its platform within their own private data centers. “We can undertake the build within Google Cloud and ship our containers to compatible hosts within those clients’ data centers,” explains Padmanabhan. “With our previous provider, we could create containers, but these would not run properly within those data centers.”

Furthermore, Google Cloud documentation and online resources help Autonom8 reduce the training needed for new developers to become productive, with the Google Cloud learning curve taking up just 10% of the overall onboarding cycle.

The organization spends the equivalent of just 3% of its overall annual revenue on DevOps, measured as DevOps Utility Ratio, while the cloud cost of revenue is about USD 1 for every USD 6 in annual recurring revenue, measured as Cloud Utility Ratio. “These two metrics are about what we can do with the people we have,” explains Padmanabhan. “Our current ratio implies that one DevOps person can handle approximately 30 customers. This is made possible by the tools we have, and the comprehensive support from Google Cloud in terms of security patches, intelligent alerts, resource overloading, and more.”

Google Cloud also provides the flexibility for Autonom8 to accommodate the varying service levels required by individual customers based on factors, such as the impact of downtime, as the business can failover seamlessly between regions to mitigate the impact of any issues that may occur.

“Our current ratio implies that one DevOps person can handle approximately 30 customers. This is made possible by the tools we have, and the comprehensive support from Google Cloud in terms of security patches, intelligent alerts, resource overloading, and more.”

—Ranjit Padmanabhan, Co-founder and Chief Technology Officer (CTO), Autonom8

Integrating Google Workspace with Autonom8 to deliver new capabilities

Autonom8 relies on Google Workspace for communication, collaboration and other workplace productivity requirements, growing its footprint from Gmail when the employee population was four or five, to a range of products including Sheets and Drive as the business grew. “It became natural to use the capabilities in Google Workspace as we matured,” says Padmanabhan. “One of the most interesting capabilities was our ability to integrate Google Workspace into our platform. For example, when someone is running a workflow, they can add data from a Sheet. We’ve added Google Workspace authentication capabilities into our products as well.”

“Everyone is using shared links to Drive and I really like the granular permissions structure,” he adds. “I can open up folders to clients while keeping an internal space within the business to ensure security and privacy.”

With Google Cloud, Autonom8 is now poised to continue growing its business and adding new features and capabilities for clients. “We are extremely excited at the opportunity to step up our offering to clients with Google Cloud,” concludes Padmanabhan.

Editor’s note: Coming out of Mobile World Congress 2022, we are excited to share key learnings from our partner ecosystem on how to leverage advancements in 5G technologies to power customer experiences that seamlessly blend our physical and virtual world into one. The original version of this blog was published by Optiva, Inc. Please enjoy this updated entry from our partner.

Telecom operators and communications service providers (CSPs) are elevating customer experiences (CX) across the customer lifecycle. Today’s digital customers’ expectations, needs, usage behaviors and choices are growing and evolving exponentially. Therefore, it is critical to deliver superior and personalized digital customer experiences at each customer lifecycle touchpoint.

To succeed, you need to deliver a dynamic customer experience. Operators are embracing the mantra — next-level CX is the new currency — from onboarding and instant offer provisioning to delivering enhanced self service and supporting subscription renewals, queries and billing actions, and in-session improved experiences. There are commercial benefits to adapting to this paradigm, too, as key customer segments may see added value in enhanced experiences. With 5G, the Ericsson “5G consumer potential” report found that half of early adopters would be willing to pay 32% more for 5G services. Consider the advanced experiences that 5G is able to support, such as:

• Low-latency connectivity and real-time network slicing capabilities, delivering an immersive yet reliable augmented and virtual reality (AR/VR) experience. Imagine a soccer match with a rich 360-degree stadium experience from the customer’s choice of location that immerses a fan in the game excitement.
• AI-driven insights enabling operators to predict customer behavior patterns in real time and leveraging available network capacity to provide customers with personalized, just-in-time discounts and offers that can increase ARPU, enhance the customer experience and reduce churn.
• Proactive action, such as instantly optimizing 5G connectivity network slice bandwidth when the quality of service does not meet its promised level. This could include delivering assured, lag-free network performance to an online gamer for next-level gaming intensity or it could be about providing proactive, transparent reimbursements to end customers on the fly, preventing dissatisfaction complaints. Further, 5G with dedicated network slices also enables business applications that exceed an end-to-end SLA essential to a business-to-business (B2B) subscriber.
• Enabling immersive experiences across all services and touchpoints by redefining how consumers interact with offerings from anywhere, whether that’s a smartphone or tablet. What’s more, it’s about feeding intelligence gleaned from those customer interactions into a single view across all ecosystems in real time to gain a full picture of the customer.

How cloud shapes the future of telecom customer experience

Through cloud technology and cloud-native architectures, telecom operators and service providers have the opportunity to deliver such 5G use cases and differentiated offerings. Cloud maximizes the benefits and enables delivery, thereby dramatically improving and reimagining the possibilities for CX. This includes how customers connect, consume and buy services, and it strengthens customer affinity and loyalty.

Cloud and the technologies it maximizes, such as 5G, also present a wide range of innovative monetization opportunities beyond traditional telecom revenue streams and beyond connectivity. Thus, the highest priority for telecom must be on effectively and efficiently harnessing the potential capabilities for launching personalized service offerings for consumer and enterprise at a high velocity. As a result, the new customer engagement model requires agility, responsiveness and reliability to deliver these services across all touchpoints of the customer’s journey.

As such, Optiva and Google Cloud are engaging in a multi-year partnership to help CSPs enable faster time to innovation, flexible 5G monetization and operational cost savings, while driving strong customer experience. Leveraging the Google Cloud platform enabled by Anthos, which supports the deployment and operation of business support system (BSS) applications across public clouds, on-premises data centers and at the network edge, Optiva’s distributed solution deployment offers telecom operators new ways to monetize 5G networks through use cases such as private 5G, IoT and ultra-low latency edge solutions.

Gaining a competitive edge on the new playing field

The solution to these new BSS and monetization requirements lies in the cloud’s unique advantages. For example, to achieve agility, an essential cloud tool, the sandbox, allows operators to accelerate iterations to find optimal solutions. The sandbox shortens product cycles to a fraction of traditional timelines and empowers operators to reinvent their functionalities and service capabilities — lowering business risk and driving dramatic cost savings.

As a result, operators can increasingly explore, experiment, learn, launch and relaunch rapidly. This allows for the fast introduction of new and differentiated offerings, increased service velocity and cost-effective go-to-market opportunities. For that reason, a new competitive playing field is emerging and making the days of traditional and full digital transformations a thing of the past.

Instead, by leveraging cloud technologies, customer lifecycle opportunities and possibilities are born, such as:

• End-to-end digital onboarding experiences: Hassle-free digital customer onboarding in little time by leveraging next-gen BSS with embedded automation across the different modules. This digitizes the customer registration and ordering process, including customer verification, SIM allocation, and the selection and activation of a user’s choice of plans and more.
• Real-time offer optimization based on customer insights: On-the-fly optimization of offers based on AI-driven real-time insights to predict usage behavior.
• Handling ultra-low latency service quality with distributed systems: Delivering and charging for ultra-fast services from the edge rather than sending and processing them at a central cloud. This enables new business opportunities by leveraging new private 5G offerings.
• Assured service quality and complaint reduction through automated real-time network configuration: By consistently monitoring the network quality and application and taking corrective actions to match the SLA requirements, we can boost the user experience (e.g., if a user subscribes to an 8K video plan). Thus, if the bandwidth level drops below the agreed-upon resolution level, the service can push an update to the user and potentially offer them a complimentary added data bundle leveraging analytics, churn prediction models and insights.
• Maintaining a real-time single source of truth for customer data: Having a single, distributed repository of real-time updated customer data allows CSPs to deliver customer services more smoothly across all touchpoints.
• Expanding product catalog with a partner ecosystem: Leveraging open APIs to build and expand partner ecosystems to launch new products and services that enable CSPs to expand the services they provide customers and help increase their market relevance.

Cloud momentum accelerates, enabling revolutionized BSS and revenue models

Service providers are forging their paths and investing in and adopting cloud technologies. Cloud empowers operators beyond connectivity and volume offerings on data, text and voice. The technology offers more and unlocks the operator’s ability to meet specific user segment experience requirements in real time and differentiate offerings based on latency, capacity, throughput, speed and device type.

As a result, operators can shift to new product-driven monetization capabilities, allowing them to configure their BSS without heavy customizations or necessitating the expertise of their IT teams. Instead, they can now empower, for example, marketing teams — with minimal steps and product-specific expertise needed — to optimize rate plans in real time based on usage and experience analytics, roll out promotions and satisfy customer demand for a delightful experience.

The new currency across the customer lifecycle — next-level telecom BSS and CX

Operators need the capability to learn fast, fail fast, launch, and relaunch in quick cycles. This capability is growing more critical as Capex and Opex become challenged and protecting ARPU and increasing subscribers becomes harder in a cloud economy. Telecom operators are picking up speed for cloudification and reimagining the potential of their BSS systems. And with 5G, innovation driven by cloud-native capabilities and automation via machine learning, operators have a genuine opportunity to revolutionize customer engagement and deliver a next-level hyper-personalized CX — the new currency of 5G cloud.

Engineers that build last-mile delivery services belong to an elite order, a hallowed subcategory. Delivery customers are incredibly demanding when it comes to speed and convenience, and the services they use must take variables like increased traffic, road conditions, human error, and even driver availability into account every day.

Nuro is a company with a new approach to delivery services. Nuro has a fleet of autonomous vehicles designed to address many of the problems related to last-mile delivery. And every day, these vehicles — and their sensors — generate a lot of data before parking for the night. For Nuro engineers, that data can help them understand the impact of new on-road features, make improvements to their vehicles’ software, and ensure even better deliveries for their customers.

For Nuro, the key challenge is how to move petabytes of data as quickly, securely, and easily as possible from their edge environments, like vehicle depots, to Google’s Cloud Storage. For this delivery effort, Nuro selected Google’s Transfer Appliance with its new online transfer capability, now generally available.

Helping Nuro to speed up data delivery from the edge to the cloud

Like many Google Cloud customers, Nuro collects data from remote environments, like vehicle depots, that have different networking and storage capabilities when compared to a traditional data center. For a transfer solution to be effective moving unstructured data from these environments to the cloud, the solution needs to be easy to deploy and automate, while still providing similar performance as a more complicated alternative.

The Transfer Appliance was built for this use case. It arrives to customers as a physical appliance with a preconfigured version of Google’s Storage Transfer Service software already installed. Customers can move files to the appliance by using SFTP or SCP, or, alternately, can mount the appliance as an NFS share and copy target. Data can be stored locally on the appliance or transferred over the network, and secure encryption — at-rest and in-flight — is enabled by default.

With these new appliances, Nuro will be able to automate much of their storage transfer needs. When their autonomous vehicles return to the depot, they can move data like software logs, LIDAR data, and sensor data — all ideal fits for Google’s Cloud Storage — from parked vehicles to the Transfer Appliance. Online transfers can then be performed throughout the day, ensuring a steady stream of valuable data in the cloud for developers to analyze and use in their nightly builds. All of this will help Nuro’s engineering leaders like Jie Pan to run more productive development teams with less operational overhead.

“Our autonomous vehicles generate a tremendous amount of useful data, and our goal is to get that data to our engineers as soon as possible,” said Jie Pan, Engineering Manager at Nuro. “When vehicles return to the depot, we can move data hourly into Cloud Storage over the network. We also have the flexibility to return the Transfer Appliance back to Google Cloud. Most importantly, this rapid transfer architecture gives a meaningful boost to engineering productivity and development velocity.”

Going the extra mile

Engineering and infrastructure leaders understand the value of delivering the right data to the right teams, as fast as possible. By adding preconfigured, over-the-network transfer into a turnkey Transfer Appliance, Google Cloud customers can more easily automate these data deliveries by scheduling regular migrations of on-premises files, objects, and other unstructured data to our Cloud Storage.

As Nuro continues to grow their manufacturing and testing footprint, they plan to use Transfer Appliances to further scale and simplify their data migration from on-premises to Google Cloud. Cutting the time to migrate their data by more than half will make for happier, more productive developers, and that will help Nuro bring us all the future of delivery a little faster.

If you’d like to learn more about Transfer Appliance and its new online transfer capability, click here or reach out to your Google Cloud account team.

Hundreds of millions of residents of South East Asia have only limited access to banking and finance services. However, help is at hand. One of South East Asia’s largest fintech businesses, Ascend Money is using digital technologies to realize its mission of enabling as many people as possible to access innovative financial services and live better lives.

According to Ascend Money, 60 percent of the region’s 620 million residents do not have access to a full suite of financial services. Even a relatively small proportion of this market represents a big opportunity for the business.

Ascend Money’s offerings include the TrueMoney regional payment platform for underserved and digital consumers. The TrueMoney platform supports more than 40 million consumers across six countries: Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business.”

– Abraham Jarrett, Head of Engineering, Ascend Money

TrueMoney also provides an e-wallet app that provides easy ways to top up mobile phones, undertake online shopping, and pay for products and services; a network of 65,000 branded shops; and international remittances, initially between Thailand and Myanmar. In addition, Ascend Money offers financial products to small to medium businesses.

Ascend Money is part of the South East Asian online business Ascend Group, which also operates e-commerce, e-procurement, data centers, cloud services, fulfilment, and digital marketing services.

Cost is a key criteria

Ascend Money initially started operations using physical infrastructure and on-premises workforce productivity applications. However, as the business grew its customer base and expanded into new markets, its technology leaders began to explore options to improve value for money; reduce the maintenance load on in-house team members; improve its data management and analysis; and collaborate more effectively.

“Operating our own on-premises infrastructure entails a higher cost of ownership and maintenance, as well as requiring us to scale up our hardware as needed,” says Abraham Jarrett, Head of Engineering, Ascend Money. “We conducted an evaluation and found that moving to the cloud would deliver a range of benefits.”

G Suite and Google Cloud Platform the best fit

The business evaluated solutions available in the market and opted to move to G Suite and Google Cloud Platform.

“Moving to Google Cloud Platform was an optimization exercise, with lowering our costs our primary goal, and achieving better performance an added benefit,” says Jarrett. Google Cloud Platform monitoring, diagnostic, and analytics tools have enabled Ascend Money to reduce its infrastructure spending, becoming more efficient and cost-effective in the process.

“Managing software is a big cost for us. Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.”

– Abraham Jarrett, Head of Engineering, Ascend Money

The Ascend Money team saw Google Kubernetes Engine as enabling a seamless way of transitioning from an on-premises data center to a cloud service. “We considered industry trends such as what people were adopting and who we could hire when making our decision,” says Jarrett. “Engineering teams are focusing on using Kubernetes open source container management at scale and as a way of doing business, which was attractive to us.

“Google Kubernetes Engine presented the easiest way to manage and orchestrate our containers, and drive us away from our existing infrastructure.”

BigQuery best for cost and ease of use

Ascend Money also reviewed data infrastructure solutions, with its business intelligence and data platform teams considering a range of options. The teams quickly ruled out an on-premises solution due to the capital investment required and opted for a cloud service. Following a rigorous evaluation of Google Cloud Platform against the services offered by another cloud provider, Ascend Money opted to run on Google Cloud.

“We found, based on value, ease of use, effectiveness, and the skills and adaptability of our own team members, BigQuery and other Google Cloud Platform services were the best fit for our business,” says Jarrett. The business is now running an architecture comprising a BigQuery analytics data warehouse; Cloud Storage to store raw and archive data; Cloud Dataflow to process stream and batch data, and Cloud Pub/Sub for event ingestion and delivery.

“We’re expanding our utilization of BigQuery and other services on a daily basis,” says Jarrett.

Ascend Money is also using a range of Google Cloud Platform services for the infrastructure outside its data platform, including Stackdriver logging and monitoring; Cloud KMS to manage cryptographic keys for its cloud services, Cloud Build to undertake continuous integration, delivery, and deployment; Cloud DNS to provide domain name system services; and Cloud Functions to enable its developers to run and scale code in the cloud.

With Google Cloud Platform, Ascend Money is now processing about 12GB of batch data per day and streaming data from about 200 data marts per day in Thailand alone.

Cost effective scalability and faster to market

Google Kubernetes Engine has enabled the business to scale and deliver to market faster. “We can build on the platform, take the application and container and deploy them to scale out,” says Jarrett. “The Google Kubernetes Engine orchestration mechanism that provides containerized, elastic scalability is extremely important in allowing us to manage costs and expend our effort efficiently. Through Kubernetes, we can write once and deploy everywhere.”

With Google Cloud Platform, the business has saved 3,000,000 THB (about US$90,000) in licensing costs and, through automation tools, reduced the time to complete infrastructure activities by 50 percent.

“We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion.”

– Abraham Jarrett, Head of Engineering, Ascend Money

Ascend Money’s entire workforce is now using G Suite to collaborate and operate productively. The business is achieving a range of benefits including being able to get new team members up and running more quickly and reduced cost. “Managing software is a big cost for us,” says Jarrett. “Through G Suite, we are significantly reducing our software deployment, licensing, and repair costs.” Meanwhile, the shorter time to onboard team members to G Suite is paying off with improved productivity and an accelerated ability to collaborate.

Ascend Money team members primarily use Sheets, Slides, and Docs to create internal materials, including product requirement documents in Docs and workforce and project planning spreadsheets in Sheets.

The organization also uses Hangouts Meet to collaborate when working from different locations. “We don’t have as many meetings since we deployed G Suite and we can work effectively in a distributed fashion,” says Jarrett. “People can work from home and we have five regions plus Thailand where they can collaborate live on a document, such as a slide deck for board meetings or meetings with our chief executive officer, head of engineering, or other senior managers.”

20 hours per week saved

Jarrett describes the time savings of using web browser-based productivity software and G Suite as saving them an average of 20 hours per week. This has improved productivity and the quality of life for Ascend Money’s hard-working team, increasing overall staff satisfaction.

“The ability to work remotely is a big win for us,” Jarrett says. “Our team members can keep one computer at work and one at home and access the same information, they can work in a plane while it sits on the tarmac, or update a Google Doc or a Google Sheet in real time on their phone. They can work anytime, from any location, as long as they have an internet connection. They have less dead time, meaning more uptime.”

With Google Cloud Platform and G Suite, Ascend Money is ideally positioned to support growing demand for its fintech services in South East Asia, particularly among people with limited access to banking. “We have the agility and dynamism to support rising demand and look forward to continuing to work with Google to realize our business ambitions,” says Jarrett.