
APAC’s Retail Digital Pulse by Google Cloud and IDC Retail Index
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Attention CFOs: How to Save Money on the Cloud
Cutting down on wastage, saving cost, and having a better control are some of the key priorities of organizations when it comes to the cloud. According to the 2018 State of the Cloud report by Rightscale, 35% of customer cloud spend is wasted, 58% of users cite cost savings as their top focus, and 76% consider spend control to be a challenge.
No wonder, customers are constantly looking to control costs and get the most capability out of every cloud dollar spent by their organizations.
Google Cloud’s simple, flexible, and fair pricing principles ensure that customers end up saving a lot more when they use Google Cloud and pay only for what they use and nothing more. Automatic discounts, recommendations, and smart tools to monitor and control usage, ensure that customers are treated fairly.
Watch this webinar to find out how you can save even more money on the cloud.
Data-first Digitization Helps Leverage the Cloud for Your Mainframe Assets

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For many enterprises, the venerable mainframe is home to decades’ worth of data about the company’s customers, processes and operations. And it goes without saying that the business would like access to that mainframe data — to report on it, to analyze it with big data analysis tools, or to use it as the basis of new machine learning and artificial intelligence initiatives.
At Google Cloud, we are eager to work with organizations to help them transform their mainframe assets for the cloud era. Of course, we can help them modernize their mainframe applications by migrating them to the cloud. At the same time, working with partners and customers, we’ve developed another, more lightweight approach that can help them start to leverage the cloud for their mainframe assets much more quickly than performing a full-fledged migration. We call this approach data-first digitization.
In this rapidly evolving digital ecosystem, it’s imperative to understand the difference between ‘modernization’ and ‘digitization.’ With modernization you start with the current state and look forward, and rely on mainframe application migration approaches such as rehosting (emulation), refactoring (automated code transformation), reengineering — or simply replacing a custom application with a commercial package. With digitization, you start with the future state that you want to achieve, and work back to what is required to get there.

This data-first digitization approach includes a mainframe data-first integration framework comprising in-house and partner products and tools to migrate heterogeneous data sources from the mainframe to Google Cloud Storage. Once mainframe data has been copied to Cloud Storage, it can then be integrated and leveraged by Google Cloud tools such as BigQuery, AI and machine learning prodcuts and Smart and Stream analytics platforms. The integration framework covers both bulk batch data transfers and real-time data replication (change data capture).

Data-first digitization is based on the tenet that ‘applications are transient, data is permanent.’ By bringing data first to Google Cloud instead of traditional ways of modernizing applications (for example, with Gartner’s 7 options to Modernize), this allows organizations to leapfrog to new business models, use cases and innovative ways to serve end customers. For example:
- Making decisions with smart and stream analytics platforms and AI/ML engines. These tools need data to make decisions. Google is a pioneer in extracting information and value from the raw structured and unstructured data, and this approach opens up mainframe data for use by BigQuery and AI/ML models.
- Building new reporting applications. With access to mainframe data, you can use Google cloud products like Looker and Appsheet to build net-new reporting applications, expediting the process of retiring mainframe reporting applications, and accelerating your overall transformation.
In our experience, taking a data-first digitization approach to your mainframe offers a number of benefits:
- Faster time-to-business: Because data-first modernization is built on existing products, the implementation cycle is much shorter.
- Less capital investment: You spend your time integrating products, not developing applications.
- Minimized risk: Data-first integrates with existing, proven and reliable Google Cloud products.
- Faster overall mainframe transformation: When you shift your modernization center of gravity from the application to the data, you look at mainframe applications from a business perspective instead of just “keeping the lights on.” As a result, only the most business-critical applications are modernized and many support applications can be decommissioned, accelerating your transformation journey.
Taking a data-first approach to digitization is still relatively new, but we’re heartened by customers’ early successes. Watch this space for additional insights, reference architectures and technical white papers around data-first. And if you think this approach may be right for you, reach out to mainframe@google.com.
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Transform Your Business with Google’s Open, Hybrid, and Multi-Cloud Enterprise Network
Modernization and digital transformation starts with the network, which must enable agile access to the innovation promised by cloud, as well as simplified models for multi-cloud, multi-platform deployments. The network must evolve to provide agility, simplicity, and openness that is needed to power this transformation.
Google’s enterprise network is revolutionizing the enterprise networks paradigm, enabling you to use Google’s network as your own to connect your offices, branches, data center, Google, and other public clouds. It provides innovative technical and business models for open multi-cloud, application-centric networks, and integrates with a partner ecosystem, so that you can leverage your current on-premises site investments.
How We Built a Brand New Bank on Google Cloud and Cloud Spanner: The First Scalable, Enterprise-grade, Database Service

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Editor’s note: Technology today lets companies of any size take on entire industries simply with an innovative business model plus digital distribution. Take Shine, a French startup whose platform helps freelancers manage their finances — and their administrative commitments. Here, Raphael Simon, Shine’s CTO and co-founder, talks about why Shine built a new bank on Google Cloud Platform, and in particular Cloud Spanner.
More and more people are deciding to take the plunge and start a freelance career. Some of them by choice, others out of necessity. One of their biggest pain points is dealing with administrative tasks.
In some countries, especially in Europe, the administrative burden of being a freelancer is similar to what a company of 10 or more people deals with. A freelancer doesn’t necessarily have the time or skills to manage all this paperwork. So we are building a new bank for freelancers from the ground up that helps automate administrative tasks associated with their business.
Shine’s banking services and financial tools make it as easy to work as a freelancer as it is to work for a larger company. We deal with administrative tasks on behalf of the freelancer so that he or she can focus on their job: finding and wowing clients.
Building our infrastructure
As a new bank, we had the opportunity to build our infrastructure from the ground up. Designing an infrastructure and choosing a database presents tough decisions, especially in the financial services world. Financial institutions come under tremendous scrutiny to demonstrate stability and security. Even a tiny leak of banking data can have tremendous consequences both for the bank and its clients, and any service interruption can trigger a banking license to be suspended or a transaction to be declined.
At the same time, it’s vital for us to optimize our resources so we can maximize the time we spend developing user-facing features. In our first six months, we iterated and validated a prototype app using Firebase, and secured our seed funding round (one of the largest in Europe in 2017).
Based on our positive experience with Firebase, plus the ease-of-use and attractive pricing that Google Cloud offered, we decided to build our platform on Google Cloud Platform (GCP).
We were drawn to GCP because it has a simple, consistent interface that is easy to learn. We chose App Engine flexible environment with Google Cloud Endpoints for an auto-scaling microservices API. These helped us reduce the time, effort, and cost in terms of DevOps engineers, so we could invest more in developing features, while maintaining our agility.
We use Cloud Identity and Access Management (Cloud IAM) to help control developer access to critical parts of the application such as customer bank account data. It was quite a relief to lean on a reliable partner like Google Cloud for this.
Database decisions
Next came time to choose a database. Shine lives at the financial heart of our customers’ businesses and provides guidance on things like accounting and tax declaration. The app calculates the VAT for each invoice and forecasts the charges they must pay each quarter.
Due to the sensitivity of our customers’ data, the stakes are high. We pay careful attention to data integrity and availability and only a relational database with support for ACID transactions (Atomicity, Consistency, Isolation, Durability) can meet this requirement.
At the same time, we wanted to focus on the app and user experience, not on database administration or scalability issues. We’re trying to build the best possible product for our users, and administering a database has no direct value for our customers. In other words, we wanted a managed service.
Cloud Spanner combines a globally distributed relational database service with ACID transactions, industry-standard SQL semantics, horizontal scaling, and high availability. Cloud Spanner provided additional security, high-availability, and disaster recovery features out-of-the-box that would have taken months for us to implement on our own. Oh, and no need to worry about performance — Cloud Spanner is fast. Indeed, Cloud Spanner has been a real asset to the project, from the ease-of-use of creating an instance to scaling the database.
Cloud Spanner pro tips
We began working with Cloud Spanner and have learned a lot along the way. Here are some technical notes about our deployment and some best practices that may be useful to you down the road:
- Cloud Spanner allows us to change a schema in production without downtime. We always use a NOT NULL constraint, because we generally think that using NULL leads to more errors in application code. We always use a default value when we create an entity through our APIs and we use Cloud Dataflow to set values when we change a schema (e.g., adding a field to an entity).
- With microservices, it’s generally a good practice to make sure every service has its own database to ensure data isolation between the different services. However, we adopted a slightly different strategy to optimize our use of Cloud Spanner. We have an instance on which there are three databases — one for production, one for staging and one for testing our continuous integration (CI) pipeline. Each service has one or more interleaved tables that are isolated from others services’ tables (we do not use foreign-keys between tables from different services). This way our microservices data are not tightly “coupled”.
- We created an internal query service that performs read-only queries to Cloud Spanner to generate a dashboard or do complex queries for analytics. It is the only service where we allow joins between tables across services.
- We take advantage of Cloud Spanner’s scalability, and thus don’t delete any data that could one day be useful and/or profitable.
- We store all of our business logs on Cloud Spanner, for example connection attempts to the application. We append the ‘-Logs’ suffix to them.
- When possible, we always create an interleave.
In short, implementing Cloud Spanner has been a good choice for Shine:
- It’s saved us weeks, if not months, of coding.
- We feel we can rely on it since it’s been battle-tested by Google.
- We can focus on building a disruptive financial services product for freelancers and SMBs.
And because Cloud Spanner is fully managed and horizontally scalable, we don’t have to worry about hardware, security patches, scaling, database sharding, or the possibility of a long and risky database migration in the future. We are confident Cloud Spanner will grow with our business, particularly as we expand regionally and globally. I strongly recommend Cloud Spanner to any company looking for a complete database solution for business-critical, sensitive, and scalable data.
What Are India’s Biggest Companies Doing on Google Cloud?

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In the last year, there’s been an upward trend in cloud adoption in India. In fact, NASSCOM finds that cloud spending in India is estimated to grow at 30% per annum to cross the US$7 billion mark by 2022.
At Google, in our conversations with customers, discussions have evolved beyond cost savings and efficiencies. While those are still very relevant reasons for adopting cloud technologies, Indian enterprises are looking to Google Cloud to help them drive digital transformation, identify new revenue generating business models, reach previously untapped consumer markets, and build customer loyalty through greater insight and personalization.
Here are some companies and their stories.
Tata Steel: Mining data and maximizing its power
Tata Steel is a great example of an established enterprise from a traditional industry that is modernizing and embracing cloud computing. With an ambition to be a leader in manufacturing in India and a digital-first organization by 2022, Tata Steel believes smart analytics is key to enhancing operational efficiency and gaining business advantage.
To organize data from siloed systems across the organization and make it easily accessible to all employees, Tata Steel is using Cloud Search and plans to scale it to more than one million documents and 28 disparate enterprise content sources including enterprise resource planning (ERP) and SharePoint. In fact, Tata Steel is one of the first Indian enterprises to harness the power of Cloud Search to meet some of the most aggressive ingestion demands, with indexing durations reduced from weeks to seconds.
They are also leveraging Google Cloud Platform (GCP) services like Google Cloud Storage and BigQuery to build their data lake and enterprise data warehouse so they can take advantage of advanced analytics and machine learning. Managed services such as AI Platform further enable Tata Steel to manage end-to-end AI/ML workflows within the GCP console. This complements their existing on-premise reporting and analytics tools, and brings data management to the forefront of everything they do—from forecasting market demand to predictive equipment maintenance.
“Digital is not just a goal, it’s become a way of life. We are digitizing everything from the deployment of factory vehicles to improving material throughput to marketing and sales. As a result, we have petabytes of structured and unstructured data that is not only waiting to be mined, but that we can generate intelligence from to create opportunities across our multiple lines of business using GCP,” said Sarajit Jha, Chief Business Transformation & Digital Solutions at Tata Steel.
Helping L&T Financial Services reach customers in rural communities
In rural communities, quick access to financial services can make a tremendous difference to livelihoods. L&T Financial Services provides farm-equipment finance, micro loans and two-wheeler finance to consumers across rural India backed by a strong digital and analytics platform. Their digital-loan approval app, which runs on GCP, makes it significantly faster and easier for people to apply for financial assistance to purchase important things such as farming equipment and two-wheelers. It also helps rural women entrepreneurs get quicker access to funds for their businesses through micro loans.
L&T Financial found G Suite to be a far better collaborative tool to help staff work together efficiently. Employees can interact with each other in real time using Hangouts Meet, and the task of information sharing is more seamless and secure through Drive. BigQuery also helps L&T Financial Services generate behavior scorecards to track credit quality of its micro-loan customers.
“Cloud is the technology that enables us to achieve scale and reach. Today there are countless data points available about rural consumers which enable us to personalize our products to serve them better. With access to faster compute power, we can also on-board consumers more efficiently. Our rural businesses have clocked a disbursement CAGR of 60% over the past three years.” said Sunil Prabhune, Chief Executive-Rural Finance, and Group Head-Digital, IT and Analytics, L&T Financial Services.
Creating conversational connections for Digitate’s customers
Digitate, a venture of TCS (Tata Consultancy Services), has integrated Dialogflow into its flagship brand ignio, an award-winning artificial intelligence platform for driving IT operations, workload operations and ERP operations for diverse enterprises. This integration is the next step in ignio’s product development journey, and will enable users to chat or talk with ignio to detect issues, triage problems, resolve them and even predict system behavior.
“ignio combines its unique self-healing AIOps capabilities for enterprise IT and business operations with Dialogflow’s AI/ML-based, easy to use, natural and rich conversational capabilities to create an unparalleled, intuitive and feature-rich experience for our customers,” says Akhilesh Tripathi, Head of Digitate.
Indian enterprises going G Suite
The base of Indian enterprises that are making the switch to G Suite to streamline their productivity and collaboration also continues to grow. Sharechat, BookMyShow, Hero MotorCorp, DB Corp and Royal Enfield are now able to move faster within their organizations, using intelligent, cloud-based apps to transform the way they work.
A hybrid and multi-cloud future in India
IDC predicts that by 2023, 55% of India 500 organizations will have a multi-cloud management strategy that includes integrated tools across public and private clouds. (IDC FutureScape: Worldwide Cloud 2019 Predictions — India Implications (# AP43922319). We look forward to sharing more success stories of Indian enterprises that have taken the next step in their digital transformation journey.
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