
Telegraph Media Group Creates More Marketing Opportunities With Google Cloud Platform
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Partnering with Google Cloud is the Key Behind Recent Healthcare Innovations

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It’s simply amazing to witness how some of our systems integrators employ Google Cloud solutions to drive innovation in ways we at Google may never have considered—especially in healthcare. According to analyst firm MarketsandMarkets, the market for the Cloud in healthcare is projected to grow 43% between 2020 and 2025 to nearly $65 billion, fueled by the need for better technology infrastructures and faster digital transformation.
Healthcare and life sciences communities are looking to Google Cloud and its Service engagement model partners to improve collaboration and activate the power of medical data. These transformations deliver robust data analytics and bring a much deeper perspective into health epidemics like COVID-19 to help save lives.
In the healthcare and life sciences industry, our Google Cloud partners and customers provide constant energy and inspiration–and are the magic in some key healthcare innovations globally.
Let me show you how they are solving real-world business challenges.
Improving collaboration in Healthcare
Cloudbakers and Comanche County Memorial Hospital transitioned 2,000 employees to Google Workspace to improve collaboration, reduce costs, and increase security. By implementing a system that requires less maintenance while enabling mobile access to data and true collaboration, Comanche County Memorial Hospital saves $175,000 annually on licenses and helps medical professionals spend more time with patients.
“We chose Google Workspace because it cost a quarter of what we were paying previously, offers the kind of modern features that healthcare facilities need, and gave us data security and peace of mind.” —James Wellman, CIO, Comanche County Memorial Hospital
Accessing previously locked down medical data
Google Cloud and Quantiphi supported advances in cloud-based machine learning services to reduce infrastructure costs, unlock new paths of treatment, and dramatically reduce the amount of time it takes to evaluate scanned imagery following a stroke. John Hopkins University BIOS Division has been working on medical imaging to accelerate insights from scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead to more accurate decision-making for brain injury patients that will ultimately improve medical outcomes.
“We’ve aligned closely with the goal of showing that a cloud-based, AI-driven approach is robust and that it can be performed while protecting personal PHI. In terms of costs, the cloud has definitely reduced some of the traditional financial demands of our research.” —Daniel F. Hanley, Jr., M.D., Director, Johns Hopkins University BIOS Division
Improving data access with the flexibility of Google Cloud
With the help of MediaAgility, TRIARQ migrated to Google Cloud to modernize their platform, build new applications, and expand their global footprint. With BigQuery, TRIARQ can now consolidate all transactional data, past and present, into a single location to report on specific insights and predict future data from e-prescriptions to complex revenue-cycle data and value-base analysis.
“The future of this industry will need to be a global one, and we can no longer be stuck in legacy systems if we want to survive. Having a team that is passionate about supporting us in this journey is definitely a plus point.”—Yaw Kwakye, Co-founder and Chief Architect, TRIARQ
Increasing visibility to COVID-19 outbreaks for actionable insights
As part of its response to the COVID-19 pandemic, HCA Healthcare chose to work with Google Cloud and SADA to create a national portal that increases visibility into outbreaks in 3,100 counties across the country in just 8 weeks. Now, the portal generates 30,000 new analytical views each day that can help inform private and public sector decision making for reopenings, closures, hot spots, and many other population health management activities.
“This project required deep knowledge of AI, and consumer-facing platforms, as well as healthcare. Google brought together the ideal combination of product, people, and partners. Google Cloud’s healthcare-specific products along with SADA’s expertise in the healthcare IT space made this partnership the perfect choice to move quickly and intelligently.”—Dr. Edmund Jackson, Chief Data Officer, HCA Healthcare
We’re committed to building the technology, resources, and services through Partner Advantage to help our partners address this opportunity. Looking for a solution focused partner in your region who has achieved Expertise and/or Specialization in your industry? Search our Global Partner Directory. Not yet a Google Cloud partner? Visit Partner Advantage and learn how to become one today!

ESG Report: Economic Advantages of Google BigQuery OnDemand Serverless Analytics
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Traditional big data solutions require a significant upfront investment, ongoing maintenance of hardware and software, and manual provisioning to match compute and storage resources with demand. Google’s serverless analytics warehouse does away with all that extra work, helping businesses focus on what matters most: getting value from their data.
Enterprise Strategy Group (ESG), which examined the economic value propositions of Google BigQuery and alternative big data solutions, reports that BigQuery enables organizations to:
- Save up to 88 percent on data warehousing over a three-year period
- Achieve a faster time to value by getting up and running quickly
- Empower more employees to become citizen data scientists
Eliminate maintenance tasks so teams can spend more time gaining insights
Download the complete report to learn more.
Accuracy and Real-time Updates with Google Maps’ On-Demand Rides and Delivery Solution Impacts CX

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Last year we launched our on-demand rides and delivery solution to help businesses improve operations as well as transform the driver and customer journey from booking to arrival or delivery. When it comes to on-demand rides and deliveries, every minute matters. When users book a ride or order food, they want a seamless experience and real-time accurate updates. Today, we’re taking a closer look into data quality improvements for location, time and distance accuracy, and motorbike routes.
Machine learning helps drive location accuracy
Location accuracy stands at the base of our customers’ operation. The location signals that are coming from mobile devices can sometimes be off for various reasons and a driver’s location can get stuck, or jump around.
Recently we developed mechanisms in our fleet management product that can take in multiple location signals and determine the most reliable location to use for a given vehicle. With that, we noticed drastic improvements:
- Eliminated long periods of location ‘stuckness’ almost completely; a vehicle is considered ‘stuck’ when we think it’s moving but the measured location is not
- Reduced the jumpiness of the location signal by 52%-86%: ‘jumpiness’ is when a vehicle shows a sudden and usually drastic change in location. A jump is determined to exist when the speed the vehicle had to go at in order to cover the distance it did is unrealistic
- Reduced the average jump distance by 44%-86% : ‘jump distance’ is the distance between two consecutive location pings when we determined a ‘location jump’ has occurred.
Dunzo, a local e-commerce platform in India, explains how integrating the order tracking capability within Google Maps Platform’s On Demand Rides and Delivery solution has helped reduce support calls by 90%. The out-of-the-box solution helped Dunzo’s motorbike delivery partners with updating location sync to reduce stuckness and jumpiness as well as deliver premium user experiences.

When the vehicle location is more reliable, the dispatch decision is of higher quality, meaning there is a higher chance you will be able to make the optimal decision. This can lead to less wait time for consumers, increased driver happiness and fewer cancellations.
Improvements in ETA accuracy in motorbike routes
In many geographic areas, road space is limited and car ownership is prohibitively expensive so motorbike is a prominent transportation mode. Motorbike mapping requires unique routing, ETA models, and navigation capabilities. Improvements in motorbike routing and ETA estimation have enabled customers like Gojek to offer better overall services, even in geographies with poor wifi or missing roads.

Recently, we further improved ETA outcomes by developing new machine learning models trained specifically for motorbikes. These models help our systems account for differences in congestion and traffic flow that arise in different regions and scenarios.
Globally, we measured an ~8% improvement in ETA accuracy for riders in the general public, and a ~6% improvement in on-demand rides and deliveries ETA accuracy. In this on-demand economy, where consumers are accustomed to real-time trip and order progress, these improvements will significantly improve their experience.
We will continue to innovate on both our car and motorbike on-demand rides and deliveries capabilities based on customer demand and requirements. We are committed to the success of our customers by building a seamless experience for all parties—consumers, drivers, and fleet operators—in the rides and deliveries journey.
For more information on Google Maps Platform, visit our website.
How Google Cloud Helps SAP Admins Create Scalable, Secure Networks

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SAP forms the critical backbone of thousands of enterprises, supporting critical business functions such as finance, supply chain, warehouse management, and more. Google Cloud provides a highly scalable and resilient infrastructure to run such workloads and offers tools, such as Smart Analytics and Machine Learning that can accelerate your organization’s digital transformation.
In fact, a recent study by Forrester found that running SAP on Google Cloud can generate a 160% return on investment and a payback period of six months or less, thanks to legacy infrastructure cost savings, downtime avoidance, and productivity improvements.
How you deploy your SAP systems across your network has a tremendous impact on its availability, resilience, and performance. In addition to separate production and high-availability (HA) environments, SAP deployments typically include sandbox, development, quality assurance (QA), and disaster recovery environments as well.
Because most of the Google network is virtual, SAP administrators can easily design complex landscapes that suit your organization’s SAP deployment and organizational structure while also meeting security and operational requirements.
As you get started with SAP on Google Cloud, you’ll need to decide how to configure your networking to ensure the availability and performance of various SAP systems. Here’s a look at your options.
VPC and shared VPC
A virtual private cloud (VPC) is a secure, isolated private network hosted within Google Cloud. VPCs are global in Google Cloud, so a single VPC can span multiple regions without communicating across the public internet. Similarly, subnets can span across zones within a region. A zone represents a single failure domain, so typical SAP deployments place production and HA systems in different zones to ensure resiliency. Google Cloud simplifies this type of deployment, because subnets containing both production and HA systems can span multiple zones.
This capability also simplifies SAP clustering, since the cluster’s virtual IP (VIP) address can be in the same range as those of the production and HA machines. This configuration shields the floating IP using Google internal load balancers and is applicable to HA clustering of the application layer (ASCS and ERS) and the HANA database layer (HANA Primary and Secondary).

Shared VPCs are a feature unique to Google Cloud that allows an organization to connect resources from multiple projects to a common VPC network. This lets them communicate with each other securely and efficiently using internal IPs. You can also centrally control the network for all SAP projects (service) from the Host project while using firewalls to inspect communication between compute engines in the same subnet, and between those in different subnets. (Best practice is to limit the communication between these systems to only the required ports — typically via SAP remote function call (RFC) communication at Layer 4.)
When designing your network, start with a host project containing one or more Shared VPC networks. You can attach additional service projects to a host project, which allows them to participate in the Shared VPC. It’s common practice to have multiple service projects operated and administered by various departments or teams in your organization.
Depending on your needs, you can deploy SAP on a single Shared VPC or multiple ones. The two scenarios differ in terms of network control, SAP environment isolation, and network inspection. Let’s look more closely at these differences.
Scenario 1: Deploying SAP on a single Shared VPC
If you require only a single network inspection, deploying SAP on a single Shared VPC has the advantage of simplicity and reduces administrative overhead.
- Network control: The Shared VPC serves as the network hub, allowing central network management based on identity access management (IAM) roles for the network team(s) in both production and non-production environments.
- SAP environment isolation: You can create projects and subnets for each SAP environment. Projects help group resources together for finer IAM control and billing visibility, while subnets provide network isolation for individual SAP environments. In service projects, compute engines can communicate by default; however, you can adopt simple firewall rules to block communication between compute engines within a subnet or in separate subnets.
- Network inspection: Use Google Cloud firewalls to allow only the required ports for communication between SAP systems. Leverage network tags and service accounts to define granular control for both north-south and east-west traffic.

Scenario 2: Multiple Shared VPCs for SAP deployment
In scenarios requiring additional network inspections, you can create multiple Shared VPCs, typically one per environment. Use peering between these Shared VPCs to enable RFC communication among the SAP development, QA, and production systems.
- Network isolation: Multiple Shared VPCs are completely isolated from each other except via specific ports opened in Google Cloud firewalls. This allows additional East-West traffic inspection by a Network Virtual Appliance (NVA) within a Google Cloud network.
- Network control:As the number of Shared VPCs increases, activities such as peering and firewall policies also increase. This diminishes the central network control that Shared VPCs offer, so the network team should plan to manage the policies in each VPC separately.

Hybrid scenarios – for example, one Shared VPC for the production environment and one Shared VPC for all non-production systems — are also possible. This arrangement allows network inspection between production and non-production systems, and limits the number of central network administration layers to two.
Configuring the networking environment for multiple SAP systems can be a complex process. Thanks to Google Cloud’s Shared Virtual Clouds and other tools, SAP administrators can create scalable, secure networks that provide logic, resilience, and visibility to their cloud deployments.Learn more about these networking capabilities and our full offerings for SAP customers.
End Security Risks with the Unattended Projects Recommender Feature

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In fast-moving organizations, it’s not uncommon for cloud resources, including entire projects, to occasionally be forgotten about. Not only such unattended resources can be difficult to identify, but they also tend to create a lot of headaches for product teams down the road, including unnecessary waste and security risks.
To help you prune your idle cloud resources, we’re excited to introduce Unattended Project Recommender. It’s a new feature of Active Assist that provides you with a one-stop shop for discovering, reclaiming, and shutting down unattended projects. With actionable and automatic recommendations, you no longer have to worry about wasting money or mitigating security risks presented by your idle resources. Unattended Project Recommender uses machine learning to identify, with a high degree of confidence, projects that are likely abandoned based on API and networking activity, billing, usage of cloud services, and other signals. This feature is available via the Recommender API today, making it easy for you to integrate with your company’s existing workflow management and communication tools, or export results to a BigQuery table for custom analysis.
Thousands of projects can be unattended in large organizations, presenting major security risks
Your cloud projects can go abandoned or unattended for a number of reasons — ranging from a test environment that’s no longer needed, to project cancellation, to project owner switching jobs, and more. Not only can such projects contribute to your cloud bill (waste) but they may contain security issues such as open firewalls or privileged service account keys that attackers can exploit to get a hold of your cloud resources for cryptocurrency mining or, worse, compromise your company’s sensitive data. These security risks tend to grow over time because the latest best practices and patches are usually not applied to unattended projects.
We experience this issue here at Google, too… In fact, it has been on Google’s internal security team’s radar for some time now, so we joined forces and looked into this problem together, starting with our very own “google.com” organization cloud projects. We quickly found some projects that were unattended, but remediating this issue was easier said than done due to challenges in several areas:
- Detection: With lots of signals available to you via sources like Cloud Monitoring, what are the right ones you should look at (e.g. API, networking, user activity)? How can you tell the difference between an unattended project and a project that has a low level of activity by design (e.g. a “shell” project that holds an auth token)?
- Remediation: Once you have identified a project that seems abandoned, how do you go about ensuring that it’s indeed an unattended project? How do you reduce the risk of deleting something that might be essential to a production workload, causing irreversible data loss? How do you solve this at the scale of your entire organization, beyond a one-time cleanup?
Over the course of 2021 we built and tested a Google-internal prototype first, cleaning up many of our internal unattended projects, and then worked with a number of Google Cloud customers to build and tune this feature based on real-life data (thank you to all of our early adopters for working with us and your generous feedback that helped us shape this feature!) It was not uncommon for us to come across organizations with thousands of unattended projects, and we’re very excited to bring Unattended Project Recommender to all customers, in public preview.
Discovering and acting on unattended project recommendations
Unattended Project Recommender analyzes usage activity across all projects under your organization, including the following data:
- API activity (e.g. service accounts with authentication activity, API calls consumed)
- Networking activity (ingress and egress)
- Billing activity (e.g. services with billable usage)
- User activity (e.g. active project owners)
- Cloud services usage (e.g. number of active VMs, BigQuery jobs, storage requests)
Based on these signals, it can generate recommendations to clean up projects that have low usage activity (where “low usage” is defined using a machine learning model that ranks projects in your organization by level of usage), or recommendations to reclaim projects that have high usage activity but no active project owners. Here’s what an example post-processed summary list of recommendations can look like for the “foobar” organization that has 3 projects:
Project ID: demo-project-307815Recommendation: CLEANUP_PROJECTProject ID: new-projectRecommendation: N/AProject ID: bobs-playground-projectRecommendation: RECLAIM_PROJECT
In addition to the recommendations, you can also examine the underlying project activity insights that the recommendations are based upon. The insights provide additional information that can be useful for integration with your organization’s existing workflows and automation (e.g. send an auto-generated email or chat message to project owners based on the list provided by the owners field). Here’s an example insight payload:
content:activeAppengineInstanceDailyCount: 0activeCloudsqlInstanceDailyCount: 0activeGceInstanceDailyCount: 3activeServiceAccountDailyCount: 1apiClientDailyCount: 18922 // Daily average API calls producedbigqueryInflightJobDailyCount: 0bigqueryInflightQueryDailyCount: 0bigqueryStorageDailyBytes: 0bigqueryTableDailyCount: 0consumedApiDailyCount: 0 // Daily average API calls consumeddatastoreApiDailyCount: 0gcsObjectDailyCount: 11gcsRequestDailyCount: 0gcsStorageDailyBytes: 2663548hasActiveOauthTokens: false // OAuth tokens used in the last 180 dayshasBillingAccount: truenumActiveUserOwners: 1owners: // List of project owners- activeOnProject: falsemember: user:user1@example.com- activeOnProject: truemember: user:user2@example.comserviceWithBillableUsage:– Cloud Storage- Compute EnginevpcEgressDailyBytes: 264456938 // Daily average VPC egress bytesvpcIngressDailyBytes: 392435047 // Daily average VPC ingress bytesusagePercentile: 20 // Level of usage relative to other projects
GCP projects are used in many different ways and for many different purposes. In case you get a recommendation to delete a project that’s being used in a way that’s out of the scope for this feature, you can dismiss the recommendation and it will stop showing up for the given project.
Restoring deleted projects
When you choose to shut down a project using the projects.delete() method, it gets marked for deletion. After a project is marked for deletion, it becomes unusable, all resources within that project are shut down, and a 30-day wait period for the project and all of its data to get fully deleted begins.
In case a useful project is accidentally shut down, you have the option to restore the project within that 30-day wait period. Since restoring allows you to recover most but not necessarily all of your project data and resources, we recommend carefully examining the utilization insights associated with a project and considering any additional utilization signals that may not be captured by the Unattended Project Recommender before taking the cleanup action.
Early customer success stories
A number of enterprise customers are already using Unattended Project Recommender to keep their organizations clean of unattended projects and resources.
Decathlon, a French sporting goods retailer, is excited for the insight Unattended Project Recommender will bring to their environment, and are already deploying it as a part of their latest cloud security initiatives.
“After a thorough test of this feature and the validation of our CISO, we ended up deleting our first 775 projects, and no one complained! A great help to improve our security. The next step for us will be to operationalize it at scale, and implement a company wide policy for unattended resource management.” —Adeline Villette, Cloud Security Officer
For Veolia, one of the world’s largest water, waste and energy management companies, not only does this feature reduce security risks and waste, but also helps drive cultural shift and alignment with its ecological transformation strategy.
“This feature allows us to reduce our costs and security debt on assets that are no longer in use, and is also fully in line with Veolia’s philosophy of limiting its carbon footprint. After having tested Unattended Project Recommender on more than 3,000 projects throughout our organization, we are looking to bring it as proactive alerts to our project owners at scale.”—Thomas Meriadec, Product Manager
Box, a secure cloud content management provider, views it as a foundation for building a repeatable process to remediate unused resources.
“Unattended Project Recommender is a great fit for us. It gives us a unified view of project usage across our entire organization and enables us to address security risks of legacy projects in a systematic and organized manner, ensuring an even safer environment.” —Matt Bowes, Staff Security Engineer
Getting started with the Unattended Project Recommender
To help you get started, we’ve prepared a Cloud Shell tutorial (source code) that you can use to find unattended project recommendations within your own Projects/Folders/Organization. Click this button to clone the tutorial from GitHub and run in your Cloud Shell environment:

As you can see, listing recommendations for your projects only takes a few clicks with the tutorial (special thanks to Lanre Ogunmola, Security & Compliance Specialist, for making this look so easy)! For additional detail on using the gcloud CLI or API to discover unattended project recommendations, please refer to the documentation page.
You can also automatically export all recommendations from your Organization to BigQuery and then investigate the recommendations with DataStudio or Looker, or use Connected Sheets that let you use Google Workspace Sheets to interact with the data stored in BigQuery without having to write SQL queries.
As with any other Recommender, you can choose to opt out of data processing at any time by disabling the appropriate data groups in the Transparency & control tab under Privacy & Security settings.
We hope that you can leverage Unattended Project Recommender to improve your cloud security posture and reduce cost, and can’t wait to hear your feedback and thoughts about this feature! Please feel free to reach us at active-assist-feedback@google.com and we also invite you to sign up for our Active Assist Trusted Tester Group if you would like to get early access to the newest features as they are developed.
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