Buffalo Tours serves tons of passengers each month, helping them with various aspects of their travel. These involve tour booking requests from passengers, request processing and information checking. Prior to the Google implementation, Buffalo Tour’s email exchange was supported by another email server. Employees lamented the frequent loss of emails and the ineffective spam filtering system, which resulted in legitimate emails from customers being treated as junk mail. Prior to adopting Gmail, the trend of lost emails or failed delivery accounted for 5% of the business. This means that five out of every 100 incoming requests to Buffalo Tours were lost.

“We are in the business of servicing customers and when missing emails become a regularity, it damages our company’s credibility and image, not to mention a loss of company revenue. Internal communication with the various representative offices is mostly conducted online, and lost emails inhibits workplace collaboration,” said Bui Anh Tuan, IT manager of Buffalo Tours.

Managing the email server was also a challenge as the server was hosted by a network operator but located on-premise. Due to the logistical challenges, each time the server failed, it took some time before the server could be rebooted. The complex system configuration also meant it was not easy to get new employees on board.

Gmail emerged as a viable option to replace Buffalo Tour’s existing email server as it was cloud-based and user-friendly. At the start, Buffalo Tours made use of the free Gmail service for business. Happy with the results, Buffalo Tours decided to switch to G Suite on a permanent basis.

“G Suite has enabled us to manage our emails in a more professional manner. This means improved work efficiency and better customer service. Furthermore, it also offers many other essential services that benefit the work that we do,” said Tuan.

Many employees at Buffalo Tours have been utilizing Gmail as their main communication tool. Buffalo Tours is looking at ways to further utilize the other products within G Suite such as Google Sites, Google Docs, and Google Drive.

Since making the switch to Gmail, the company does not have to bear the cost of buying and maintaining a physical server, resulting in cost savings of around 17% annually. The rate of lost emails is now down to almost zero, which is the icing on the cake for Buffalo Tours.

One of the distinct advantages of Gmail is its impressive spam filter capabilities. For the premium version, this service is enhanced with Blacklist and Whitelist features, making the spam filter even more effective. With the enhanced control features, business and junk mail are easily categorised.

“Our staff can easily input the IDs of the entire office and regular customers to the Whitelist. With a click of a mouse, important business emails are never missed. There is a 10-15% increase in employee productivity now that the issue of lost emails is resolved,” Tuan commented. Gmail has also brought about increased convenience to Buffalo Tours. G Suite is easy to configure for any new employee. All employees need is their username, password and an Internet connection to check emails. What used to take a lot of time and resources is now a simple administration process.

With the current blooming mobility trend, Gmail provides Buffalo Tours with the flexibility to empower employees to work more efficiently. Employees can now access their work emails on their personal smartphones, tablets or other mobile devices. “Since we switched to G Suite, there have been zero customer complaints around the inability to contact the sales division. Meanwhile, our business continues to prosper and our yearly bookings increased by 1.5%. Together with Google, we are confident of our continued growth,” concluded Tuan.

In 1984, Mario Maio set up a small business manufacturing electrical transformers in his Johannesburg garage. Over the next two decades, the ACDC Dynamics company he created came to dominate manufacturing, import, and distribution in South Africa’s electrical goods sector. Then, in 2007, Mario’s son, Ricardo Maio, founded a retail arm to the business, ACDC Express. Today ACDC Express is South Africa’s largest electrical retail franchise, with 29 franchise stores across the country. Eight of those franchises joined in 2017 alone, and ACDC Express is experiencing quarter-on-quarter growth of 28% per year.

Rapid expansion increases the demands on the ACDC Express central administration, which provides each franchise with IT support and a full suite of marketing, operational, and bookkeeping functions. So when email server downtime became a frequent problem, Ricardo and his team chose G Suite to transform the way the franchise worked.

“We lost revenue when our email servers went down. When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”

Ricardo Maio, CEO, ACDC Express

“On consecutive occasions, our entire email server went down,” says Ricardo Maio, CEO at ACDC Express. “It would take more than one or two days to bring it back up. We had already highlighted software cost overhead as a potential thing to reduce, so when that happened several times within a short period, we knew it was time to make a change.”

Building a better franchise

Franchise businesses undergoing rapid expansion must respond quickly to the demands of new stores. At ACDC Express, 33 staff run the national franchise, delivering core services and support to 29 franchises across the country. Key tasks, such as updating the operations manual, were hampered by a reliance on paper forms and mail services, while email servers experienced repeat failures, which compromised communication. By implementing new, cloud-based productivity tools, ACDC Express looked to cut down on slow and expensive practises, and deliver an agile, reliable online communications platform.

To do that, ACDC Express migrated its franchise to G Suite with Opennetworks. “We lost revenue when our email servers went down,” says Ricardo. “When I researched Google’s SLA of 99.9% uptime and experimented with G Suite on my private Gmail account, I could see the difference this technology could create.”

Since moving to Gmail, ACDC Express reports that the problem of email server downtime “is no longer existent for us,” while with Google Drive, versioning problems have been resolved. Using surveys on Google Forms, ACDC Express quickly and easily collects data from stores and customers—whether they are in stores or on the road—and populates Google Sheets with the information.

“Our operations manual is a binding document, and it’s a living document that gets regularly updated. In the past, we would struggle to track which franchise had which version. With Google Drive, we can be sure that everyone is looking at the right one.”

Ricardo Maio, CEO, ACDC Express

With Google Data Studio, the managing team then consolidates that data on dashboards, creating snapshots of performance, complete with averages and simple comparisons, which make it easy to spot issues and outliers in need of attention. Individual businesses that do require help are then contacted over Google Hangouts Meet to assess what they need, part of a culture of sharing expertise, which Ricardo sees as key to the franchise mode.

“As a franchise, sharing knowledge is as important as maintaining control,” he says. “If there’s a new procedure or system that worked in one store, we can immediately update our manuals and documentation so that everyone has access to it. That’s been fantastic.”

“Our operations manual is a binding document, and it’s a living document, which gets regularly updated,” says Ricardo. “In the past, we would struggle to track which franchise had which version, and every time we had to make a change we would print out a version and send it to stores through an unreliable postal service. With Google Drive, we can be sure that everyone is looking at the right one.”

Remote training, rapid migration

Rolling out new IT tools across a franchise is often expensive, demanding extensive travel and numerous training sessions, which often repeat the same material. Instead, ACDC Express set up training on Google Hangouts that staff could drop into at their convenience, creating a cost-effective training schedule, which meant individual stores could plan their own learning process.

“When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”

Ricardo Maio, CEO, ACDC Express

“The whole benefit of franchising is that you can learn from your peers,” says Ricardo. “When we moved to G Suite, we did it all at once, with every employee changing at the same time. We took a band-aid approach, switching to the new tools as rapidly as possible. After six months of training, there have been no reported problems with G Suite at all.”

More mobile, more reliable

Today, ACDC Express operates 240 Google accounts, and information from the franchises’ marketing systems, research, operations, and accounting is fed back automatically to Google Sheets and Google Dashboard at the headquarters in Edenvale, Gauteng. By Ricardo’s estimation, the administrative team is now so effective with G Suite tools, it can achieve twice as much as it could without them.

Now, ACDC Express is looking to use Google Chromebooks in a new web-based point-of-sale system, and considering moving its ERP onto Google Cloud Platform for greater stability, in another project with Opennetworks.

“We’ve developed an in-house point of sale system that’s web-based and can use a functional touchscreen,” adds Ricardo. “We’re looking at rolling that out with Google Chromebooks. We really like how straightforward and simple the Google Chrome devices are, and because we’ve taken a lot of infrastructure into the cloud, we no longer actually need physical machines on our counters. We can work anywhere. That’s something that applies from our head office right down to our smallest franchise store.”