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Smart analytics: Deep dive on roadmap
Data across organizations is growing and that organizations need a very strong analytics platform to leverage this data create insights and make real-time decisions on top of this data.
That’s driving the advent of three large trends. First is the convergence of data lakes and data warehouses, that’s enable organizations to maximize the value of their data.
Second, is the growing phenomena of real-time decision-making which is forcing enterprises to think of how they can support the needs of batch processing and streaming data.
Finally, there is the rise of artificial intelligence and machine learning, which allows enterprises to leverage their data and create competitive differentiation.
With this background, Sudhir Hasbe, Director of Product Management, Data Analytics, Google Cloud, walks us through Google Cloud’s smart analytics offerings—and what’s new.
He takes us on a tour through the technical value of Google Cloud’s smart analytics platform end-to-end. He provides a comprehensive overview and demos what’s new and what’s next in Google Cloud’s smart analytics portfolio across products like BigQuery, Dataflow, Dataproc, Data Fusion, PubSub, Data Catalog, Dataprep, and Looker.
Canadian Bank’s SAP Workload Moved to BigQuery Helps Unlock New Business Opportunities

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When ATB Financial decided to migrate its vast SAP landscape to the cloud, the primary goal was to focus on things that matter to customers as opposed to IT infrastructure. Based in Alberta, Canada, ATB Financial serves over 800,000 customers through hundreds of branches as well as digital banking options. To keep pace with competition from large banks and FinTech startups and to meet the increasing 24/7 demands of customers, digital transformation was a must. To support this new mandate, in 2019, ATB migrated its extensive SAP backbone to Google Cloud. In addition to SAP S/4 HANA, ATB runs SAP financial services, core banking, payment engine, CRM and business warehouse on Google Cloud.
In parallel, changes were needed to ATB’s legacy data platform. The platform had stability and reliability issues and also suffered from a lack of historical data governance. Analytics processes were ad hoc and manual. The legacy data environment was also not set up to tackle future business requirements that come with a high dependency on real-time data analysis and insights.
After evaluating several potential solutions, ATB chose BigQuery as a serverless data warehouse and data lake for its next-generation, cloud-native architecture. “BigQuery is a core component of what we call our data exposure enablement platform, or DEEP,” explains Dan Semmens, Head of Data and AI at ATB Financial. According to Semmens, DEEP consists of four pillars, all of which depend on Google Cloud and BigQuery to be successful:
- Real-time data acquisition: ATB uses BigQuery throughout its data pipeline, starting with sourcing, processing, and preparation, moving along to storage and organization, then discovery and access, and finally consumption and servicing. So far, ATB has ingested and classified 80% of its core SAP banking data as well as data from a number of its third-party partners, such as its treasury and cash management platform provider, its credit card provider, and its call center software.
- Data enrichment: Before migrating to Google Cloud, ATB managed a number of disconnected technologies that made data consolidation difficult. The legacy environment could handle only structured data, whereas Google Cloud and BigQuery lets the bank incorporate unstructured data sets, including sensor data, social network activity, voice, text, and images. ATB’s data enrichment program has enabled more than 160 of the bank’s top-priority insights running on BigQuery, including credit health decision models, financial reporting, and forecasting, as well as operational reporting for departments across the organization. Jobs such as marketing campaigns and month-end processes that used to take five to eight hours now run in seconds, saving over CA$2.24 million in productivity.
- Self-service analytics: Data for self-service reporting, dashboarding, and visualization is now available for ATB’s 400+ business users and data analysts. Previously, bringing data and analytics to the business users who needed it while ensuring security was burdensome for IT, fraught with recurrent data preparation and other highly manual elements. Now, ATB automates much of its data protection and governance controls through the entire data lifecycle management process. Data access is not only open to more team members but it is faster and easier to acquire without compromising security. And it’s not just raw data that users can access. ATB uses BigQuery to define its enterprise data models and create what it calls its data service layer to make it easier for team members to visualize their data.
- AI-assisted analytics and automation: Through Google Cloud and BigQuery, ATB has been able to publish data and ML models that provide alerts and notifications via APIs to customer service agents. These real-time recommendations allow customer service agents to provide more tailored service with contextualized advice and suggested new services. So far, the company has deployed more than 40 ML models to generate over 20,000 AI-assisted conversations per month. Thanks to improved customer advocacy and less churn, the bank has realized more than CA$4 million in operating revenue. During the ongoing COVID crisis, the system was also able to predict when business and personal banking customers were experiencing financial distress so that a relationship manager could proactively reach out to offer support, such as payment deferral or loan restructuring. The AI tools provided by BigQuery are also helping ATB detect fraud that previously evaded rules-based fraud detection by using broader sets of timely and accurate data.
Thanks to the speed and ease of moving data from SAP to BigQuery, ATB is using artificial intelligence (AI) and machine learning (ML) to do things it previously hadn’t thought possible, including sophisticated fraud prevention models, product recommendations, and enriched CRM data that improves the customer experience.
Using the power of Google Cloud and BigQuery, ATB Financial has been able to draw more value from its SAP data while lowering cost and improving security and reliability. Speed to provide data sets and insights to internal team members has improved 30%. The bank also has seen a 15x reduction in performance incidents while improving data governance and security. Dan Semmens projects that the digital transformation strategy built on Google Cloud and BigQuery has both saved millions compared to its on-premises environment and has also realized millions in new business opportunities.
Semmens is looking toward the future that includes initiatives like Open Banking and greater ability to provide real time personalized advice for customers to drive revenue growth. “We see our data platform as foundational to ATB’s 10-year strategy,” he says. “The work we’ve undertaken over the past 18 months has enabled critical functionality for that future.”
Learn more about how ATB Financial is leveraging BigQuery to gain more from SAP data. Visit us here to explore how Google Cloud, BigQuery, and other tools can unlock the full value of your SAP enterprise data.
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How e-Com Firm Bukalapak Achieved 5X ROAS With Machine Learning
In 2018, Indonesia accounted for 94% of SEA’s $23 billion e-commerce industry. Today, the country’s massive e-commerce sector continues to grow, along with the number of brands looking for innovative ways to compete for a piece of the pie.
As one of the largest e-commerce companies in the region, Bukalapak receives a high volume of website visitors via direct traffic, Shopping ads, Google Display Network ads, and YouTube ads.
But when the brand noticed too many potential customers were browsing its website without converting, it knew it had to reconsider its marketing strategy. In an effort to reach consumers who were more likely to buy its products, Bukalapak turned to Smart Shopping campaigns.
Experimenting with Automation
By combining standard shopping and dynamic remarketing campaigns, Smart Shopping campaigns use automated bidding and ad placement to promote products to users across Search, Display, and YouTube. The automated solution also allows brands to reach high-value users who have already seen its ads or visited its site directly but left without converting.
Always open to trying new strategies, Bukalapak launched a three-month Smart Shopping campaign focused on 5% of its Shopping ads traffic using a maximize conversion value bidding strategy. The rest of the brand’s traffic (95%) was assigned standard shopping and dynamic remarketing campaigns, and the results of these were measured against the automated alternative.
The team was able to launch the Smart Shopping campaign with little manual effort by:
- creating a separate campaign with a determined traffic split and a recommended daily budget.
- uploading the Bukalapak logo and image banner for responsive display ads.
- designating Indonesia as the country of sale.
The campaign combined the brand’s existing product feed with Google’s machine learning algorithm to serve more than 40 million products to potential customers across multiple channels — all while automating ad placement and bidding for maximum conversion value.
Smart Shopping Campaign Saves Time, Boosts ROAS
The Smart Shopping campaign achieved 5X higher ROAS than the standard shopping effort while also driving 4X more conversions and 300% growth in conversion value, leading to 2.5X more new customers.
“The automation not only allowed the team to focus less on manual campaign optimization but also helped them boost relevance among high-value users,” said Tushar Bhatia, associate vice president of growth at Bukalapak.

The impressive results encouraged Bukalapak to increase its investment in Smart Shopping campaigns by 27X over the past year. The brand plans to remain at the forefront of innovation by continually testing new products and further optimizing its campaign strategies.
How AI-powered ML Models Helps Run Unemployment Claims Verification at Scale

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With unemployment application submissions reaching record numbers over the past year, state and local agencies in the United States have faced the challenge of processing unprecedented numbers of claims per week. The digital infrastructure most agencies have in place is unable to handle this volume, resulting in constituents waiting longer, and bad actors taking advantage of vulnerable systems. The Department of Labor Inspector General estimates that $63 billion in claims distributed is either an improper payment or fraud.
Validating claims also requires secure data sharing with other agencies for document and identity verification. Government leaders need a way to allow case adjudicators to quickly and confidently release backlogged claims, integrate with existing systems, and segment legitimate claims from potentially fraudulent ones — all within limited government budgets — securely and at scale.
Implementing a fraud detection solution on Google Cloud
States were under pressure to release payments, while also filtering out potentially fraudulent claims. SpringML and Google Cloud developed a framework to give adjudicators a reliable verification process that quickly filters potentially fraudulent claims, while processing the remaining claims so benefits reach citizens in a timely manner. SpringML and Google Cloud, applied AI-powered machine learning models to detect anomalous patterns in large datasets. Using Google Cloud tools, SpringML implemented a solution to streamline workflows, improve efficiencies, automate processes and identify potentially fraudulent claims.
SpringML used a variety of Google Cloud products to deliver a fraud detection solution, including:
- Google Cloud Storage to store and manage data
- BigQuery to store tabular data and BigQuery Machine Learning (BQML) to conduct machine learning on that data
- AutoML solutions to build predictive models and risk scoring
- Visualization tools such as Looker and Data Studio to present data and help government leaders make informed decisions.
Implementing machine learning to detect improper payments allows agencies to classify claims as “fraud” or “not fraud” based on the number of flags, as well as prioritize the most urgent claims. Deploying intelligent virtual agents to handle frequently asked questions meant that live agents could focus their time on more challenging cases.
Even once the pandemic is behind us, there will be bad actors trying to take advantage of overwhelmed or legacy systems. We’ve identified a few best practices for agencies managing enormous case loads and looking to improve improper payment analytics:
- Move your systems to the cloud. Many on-premises legacy systems can’t update their applications and scale to meet the volume of claims. Moving to a cloud environment enables rapid solution deployment and ingestion of large amounts of data without fear of overloading the system. The cloud scales with you–cost-effectively and securely.
- Understand patterns in the data. The answer is always in the data — we used deep analysis to help uncover suspicious patterns in large data sets. We implemented unsupervised machine learning to learn behaviors and create configurable rules that adjust to new information that comes into the system. We can uncover patterns that are likely associated with fraud – ones that a human might have missed.
- Use AI/ML tools to automate your existing systems and teams. These tools enable humans to work smarter and more efficiently. We automate anomaly detection and create dashboards for adjudicators to rapidly process claims. We are enabling the Wisconsin Department of Workforce Development by implementing automatic calculations and processing of recharge amounts, resulting in faster processing times and fewer human errors. Proactive fraud detection and timely calculation of recharge payment allowed DWD to ensure the benefits reached the right individuals.
- Build flexibility into your systems. We discovered that fraud patterns change over time. For instance,flags for fraud during March-May 2020 were vastly different from those we found in June-July 2020. Google Cloud tools make it easy to continually update algorithms to detect patterns and integrate external data sources.
Using Google Cloud tools, we can update digital infrastructure and incorporate machine learning best practices to help organizations efficiently process large volumes of claims and identify high probability fraudulent ones. SpringML provides consulting and implementation services and industry-specific analytics solutions that deliver high-impact business value to accelerate data-driven digital transformation. Learn more about fraud detection and how to improve improper payments analytics by watching our webinar.
Cohere uses Google Cloud’s new TPU v4 Pods on its quest to create larger and more powerful language models

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Over the past few years, advances in training large language models (LLMs) have moved natural language processing (NLP) from a bleeding-edge technology that few companies could access, to a powerful component of many common applications. From chatbots to content moderation to categorization, a general rule for NLP is that the larger the model, the greater the accuracy it’s able to achieve in understanding and generating language.
But in the quest to create larger and more powerful language models, scale has become a major challenge. Once a model becomes too large to fit on a single device, it requires distributed training strategies, which in turn require extensive compute resources with vast memory capacity and fast interconnects. You also need specialized algorithms to optimize the hardware and time resources.
Cohere engineers are working on solutions to this scaling challenge that have already yielded results. Cohere provides developers a platform for working with powerful LLMs without the infrastructure or deep ML expertise that such projects typically require. In a new technical paper, Scalable Training of Language Models using JAX pjit and TPUv4, engineers at Cohere demonstrate how their new FAX framework deployed on Google Cloud’s recently announced Cloud TPU v4 Pods addresses the challenges of scaling LLMs to hundreds of billions of parameters. Specifically, the report reveals breakthroughs in training efficiency that Cohere was able to achieve through tensor and data parallelism.
This framework aims to accelerate the research, development, and production of large language models with two significant improvements: scalability and rapid prototyping. Cohere will be able to improve its models by training larger ones more quickly, delivering better models to its customers faster. The framework also supports rapid prototyping of models that address specific objectives — for example, creating a generative model that powers customer-service chatbot — by experimenting and testing new ideas. The ability to switch back and forth among model types and optimize for different objectives will ultimately allow Cohere to offer models optimized for particular use cases.
The FAX framework relies heavily on the partitioned just-in-time compilation (pjit) feature of JAX, which abstracts the relationship between device and workload. This allows Cohere engineers to optimize efficiency, and performance by aligning devices and processes in the ideal configuration for the task at hand. Pjit works by compiling an arbitrary function into a single program (an XLA computation), that runs on multiple devices — even those residing on different hosts.
Cohere’s new solution also takes advantage of Google Cloud’s new TPU v4 Pods to perform tensor parallelism. which is more efficient than the earlier pipeline parallelism implementation. As the name suggests, the pipeline parallel approach uses accelerators in a linear fashion to scale a workload, like a single long assembly line. Accelerators must process each micro-batch of data before passing it along to the next one, and then run the backward pass in reverse order.
Tensor parallelism eliminates the accelerator idle time of pipeline parallelism, also known as the pipeline bubble. Tensor parallelism involves partitioning large tensors (mathematical arrays that define the relationship among multiple objects such as the words in a paragraph) across accelerators to perform computations at the same time on multiple devices. If pipeline parallelism is an ever-lengthening assembly line, tensor parallelism is a series of parallel assembly lines — one making the engine, the other the body, etc. — that simultaneously come together to form a complete car in a fraction of the time.
These computations are then collated, a process made practical thanks to Google Cloud TPU v4 VMs, which more than double the computational power. The superior performance of v4 chips has enabled Cohere to iterate on ideas and validate them 1.7X faster in computation than before.
At Cohere, we build cutting-edge natural language processing (NLP) services, including APIs for language generation, classification, and search. These tools are built on top of a set of language models that Cohere trains from scratch on Cloud TPUs using JAX. We saw a 70% improvement in training time for our largest model when moving from Cloud TPU v3 Pods to Cloud TPU v4 Pods, allowing faster iterations for our researchers and higher quality results for our customers. The exceptionally low carbon footprint of Cloud TPU v4 Pods was another key factor for us.
Aidan Gomez
CEO and co-founder, Cohere
Why Google Cloud for LLM training?
As part of a multiyear technology partnership, Cohere leverages Google Cloud’s advanced AI and ML infrastructure to power its platform. Cohere develops and deploys its products on Cloud TPUs, Google Cloud’s custom-designed machine learning chips that are optimized for large-scale ML. Cohere’s recently announced their new model improvements and scalability by training an LLM using FAX on Google Cloud TPUs, and this model has demonstrated that transitioning from TPU v3 to TPU v4 has so far enabled them to achieve a total speedup of 1.7x. In addition to a significant performance boost, TPUs provide an excellent user experience with the new TPU VM architecture. Importantly, Google Cloud ensures that Cohere’s state-of-the-art ML training is achieved with the highest standards of sustainability, powered by 90% carbon-free energy in the world’s largest publicly available ML hub.
By adopting Cloud TPUs, Cohere is making LLM training faster, more economical, and more agile. This helps them provide larger and more accurate LLMs to developers, and put NLP technology in the hands of developers and businesses of all sizes.
To learn more about these LLM training advances, you can read the full paper, Scalable Training of Language Models using JAX pjit and TPUv4. To learn more about Cohere’s best practices and AI principles, you can check this article co-authored with Open AI and AI 21 Labs.
Adapting Regulatory Frameworks to Manage AI/ML Risks in Financial Services

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Advances in artificial intelligence (AI) and machine learning (ML) have led to increased adoption in the financial services sector. A prominent use for this technology is to assist in key compliance and risk functions, including the detection of fraud, money laundering, and other financial crimes and illicit finance, as well as trade manipulation — collectively referred to as “Risk AI/ML.” As the use of these models grows, so do questions about managing risks associated with the models.
In particular, regulators, financial institutions, and technology service providers have been looking into whether existing Model Risk Management (MRM) guidance — which has traditionally been the regulatory regime applicable to managing model risk in the financial services industry — continues to be relevant for AI/ML models. And, if so, how should the guidance be interpreted and applied to this new technology?
As the financial sector increasingly adopts artificial intelligence and machine learning techniques, it is critical for regulators, financial companies and technology providers to work together to assure that there are clear rules of the road,” says Jo Ann Barefoot, AIR CEO and co-founder. “Updated guidelines on the responsible use of these models can help prevent novel technologies from causing harm, and can also open up better ways to combat risk in areas like money laundering, illicit finance, and fraud.
Our new white paper, written in partnership with the Alliance for Innovative Regulation (AIR), seeks to address that question, with the aim of fostering thought and dialogue among agencies, the financial services industry, risk model vendors, and entities interested in the performance, outputs, and compliance of models used to identify, mitigate, and combat risks in financial services. This white paper does not address issues that may arise with other applications of AI/ML in the financial services industry, such as consumer credit underwriting or models using generative AI or Large Language Models, which are better addressed iteratively.
The paper argues that MRM guidance, given its broad, principles-based approach, continues to provide an appropriate framework for assessing financial institutions’ management of model risk, even for Risk AI/ML models. Working within an existing framework takes advantage of the knowledge and operational capabilities of institutions that already understand this framework, instead of having to create an entirely new approach, which generally takes longer to implement and make effective. Nonetheless, the paper recognizes that AI/ML models have unique traits and characteristics compared to conventional models, including their potential dynamism and pattern recognition capabilities. These distinctions must be in focus when considering how MRM guidance should be applied to Risk AI/ML models.
Taking into account those unique aspects of AI/ML models, the paper offers specific observations and recommendations regarding the application of MRM guidance to Risk AI/ML models, including:
- Risk assessment: In assessing risk, it is important to recognize that AI/ML models are not inherently more risky than conventional models. A risk-tiering assessment must consider the targeted business application or process for which a model is used, as well as the model’s complexity and materiality. To assist in these assessments, regulators could clarify that the use of AI/ML alone does not place a model into a high-risk tier and publish further guidance to help set expectations regarding the materiality/risk ratings of AI/ML models as applied to common use cases.
- Safety and soundness: Due to the dynamic nature of Risk AI/ML models, reliance on extensive and ongoing testing focused on outcomes throughout the development and implementation stages of such models should be primary in satisfying regulatory expectations of soundness. To that end, the development of technical metrics and related testing benchmarks should be encouraged. Model “explainability,” while useful for purposes of understanding the specific outputs of AI/ML models, may be less effective or insufficient for establishing whether the model as a whole is sound and fit for purpose.
- Model documentation: The touchstone for the sufficiency of documentation should be what is needed for the bank to use and validate the model, and understand its design, theory, and logic. Disclosure of proprietary details, such as model code, is unnecessary and unhelpful in verifying the sufficiency of a model and would deter model builders from sharing best-in-class technology with financial institutions.
- Industry standards and best practices: Regulators should support the development of global standards and their use across the financial services and regulatory landscape by explicitly recognizing such standards as presumptive evidence of compliance with the MRM guidance and sound AI/ML risk mitigation practices. In addition, regulators should foster industry collaboration and training based on such standards.
Governance controls: Regulators should use guidance to advance the use of governance controls, including incremental rollouts and circuit breakers, as essential tools in mitigating risks associated with Risk AI/ML models.
In an era where AI technology has the potential to revolutionize financial services, we acknowledge the foresight of our regulators in setting a solid foundation and blueprint for navigating the labyrinth of potential risks through the MRM guidance,” says Philip Moyer, Global VP, AI and Business Solutions at Google Cloud. “We believe there is room for greater coherence and precision, enhanced risk-mitigation approaches, and refined best practices surrounding AI and ML risk models. Whether it’s in capacity building or information sharing, our call to action is for greater collaboration between regulators and financial institutions. We’re confident that our collective efforts today will help shape a more robust and resilient future for financial services.
We invite a discussion of additional considerations, including the importance of examiner and industry training and collaboration, as well as openness by regulators to continue to refine the MRM guidance as AI/ML technologies develop and standards emerge.
Implementing our recommendations would advance several goals. It would help regulators, financial institutions, and technology providers work together to better serve their shared purpose of protecting the safety and soundness of the financial system. At the same time, implementing the recommendations and continuing work in this space would promote the adoption of cutting-edge technologies in the industry, including those that combat such scourges as money laundering, illicit finance, and fraud.
You can read the full white paper here.
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