The Future of Cloud Computing: Choose Your Own Services and Payment Options - Build What's Next
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The Future of Cloud Computing: Choose Your Own Services and Payment Options

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Revolutionize your business with our new cloud services and flexible pricing. Achieve scalability and customizability to meet your unique needs. Our cutting-edge technology ensures efficiency and productivity. Don't settle for less - upgrade today!

As the saying goes, “it’s hard to make predictions, especially about the future.” Some organizations find it challenging to predict what cloud resources they’ll need in months or years ahead. Every organization is on its own unique cloud journey. To help, we’re developing new ways for customers to consume and pay for Google Cloud services. We’re doing this by removing barriers to entry, aligning cost to consumption and providing contractual and product flexibility. Read on to learn how we’re rolling out several new go-to-market programs across these key areas to help our customers purchase and consume Google Cloud services more easily.

Removing barriers to entry with Google Cloud Flex Agreements

Many customers choose multi-year commitments because they provide better line-of-sight into IT spend and budgeting. However, these commitments can create difficulty for those who don’t have clear visibility into their future cloud consumption needs. That’s why today we’re launching Flex Agreements, which enable customers to migrate their workloads to the cloud with no up-front commitments. As part of this new licensing option, Google Cloud customers still get access to unique incentives, such as monthly spend discounts1, committed use discounts, cloud credits, and access to professional services, based on monthly spend and workloads migrated to Google Cloud.

Flex Agreements are just one example of how we are removing barriers to help customers start using Google Cloud. In 2022, we launched the Innovators Plus annual subscription, which gives developers a curated toolkit to accelerate their expertise, including access to live and on-demand training through Google Cloud Skills Boost, Google Cloud credits, and more. 

We also recently expanded trials for Google Cloud products. For example, the new Spanner free trial instance is good for 90 days, allowing developers to create Google Standard SQL or PostgreSQL databases, explore Spanner capabilities, and prototype applications—with no commitment or contract needed. 

Contractual and feature flexibility  

Contractual flexibility has always been one of our core principles. Committed Use Discounts (CUDs), for example, provide discounted prices in exchange for a commitment to use a minimum level of resources for a specified term. Last year, we introduced Flexible CUD, spend-based commitments that offer predictable and simple flat-rate discounts that apply across multiple virtual machine families and regions.

In addition to contractual flexibility, our customers also need the flexibility to choose features and functionality based on their stages of cloud adoption and the complexity of their business requirements. Therefore, over the next few quarters, we will launch new product pricing editions—Standard, Enterprise, and Enterprise Plus—in parts of our cloud portfolio. This new commercial packaging model will help give customers more choice and flexibility to optimize their cloud spend.

For customers running workloads such as those in regulated industries like banking and public sector, the higher-end Enterprise Plus tier will offer compute, storage, networking and analytics services with high availability, multi-region support, regional failover and disaster recovery, advanced security, and a broad range of regulatory compliance support. The Enterprise pricing tier will include a broad range of features designed for customers with workloads that demand a high level of scalability, flexibility, and reliability. The Standard pricing tier will offer cost-efficient and easy-to-use managed services that include all essential capabilities such as autoscaling to meet the core workload requirements of customers.

Align costs to consumption with autoscaling

At Google Cloud, a core requirement for the products we build is providing customers industry-leading capabilities to automatically scale (autoscale) services up and down to match capacity with real-time demand. Autoscaling improves uptime, reduces infrastructure costs, and removes the operational burden of managing resources.  

Many Google Cloud products include autoscaling capabilities to help customers manage unplanned variations in demand. For example, Dataflow vertical and horizontal autoscaling, in combination with granular adaptive resource configuration (aka “right-fitting”), has resulted in up to 50% saving in infrastructure costs for streaming by automatically choosing the right number of instances required to run the jobs and dynamically re-allocating more or fewer instances during the runtime of jobs. Bigtable also provides native autoscaling capabilities, and Spanner’s autoscale is an open source tool that works across regional and multi-regional Spanner deployments. 

Similarly, we added multiple features such as Cluster Autoscaler, Horizontal Pod Autoscaling, Vertical Pod Autoscaling, and Node Auto-Provisioning to GKE for elasticity and cost efficiency. 

For L.L.Bean, the ability to quickly scale capacity to meet changing usage patterns (e.g., during the holidays), as well as to rapidly perform load tests to test capacity, are “night and day” with Google Cloud compared to L.L.Bean’s legacy on-premises IT system.

“We won’t have to pay for peak capacity to have it available during peak shopping times. We just scale capacity up or down as needed.” — Randy Dyer, Enterprise Architect, L.L.Bean

We are now taking these capabilities to the next level by enabling autoscaling in BigQuery at a more granular level so you never pay more than what you use. This allows you to provision additional capacity in smaller increments, so you never overprovision and overpay for underutilized capacity. BigQuery customers can now try the new BigQuery autoscaler (currently in public preview) in their Google Cloud console.

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A commitment to flexibility and choice

At Google Cloud, we remain deeply committed to the success of our customers and partners, and we are uniquely positioned to help organizations transform their business. By providing you with more flexibility and choice in how to purchase our products, we are empowering you to be more efficient and resilient.

Join Google Data Cloud & AI Summit to hear the latest announcements around innovations in Google Data Cloud for databases, data analytics, business intelligence, and AI. Gain expert insights, new solutions, and strategies that can help you transform customer experiences with modern apps, boost revenue, and reduce costs.


1. Not available for customers buying through Partner Advantage.

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Google’s Latest ‘Carbon Footprint’ can Flag Users about Carbon Emission Levels from their Cloud Usage

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Google's commitment towards sustainability intensifies with the launch of the latest product, Carbon Emission that helps measure, report and track on the gross carbon emission associated with electricity for cloud usage. Learn more!

Google Cloud is proud to support our customers with the cleanest cloud in the industry. For the past four years, we’ve matched 100% of our electricity use with renewable energy purchases, and we were the first company of our size to commit going even further by running on carbon-free energy 24/7 by 2030.  As we work to achieve 24/7 carbon-free energy, we help you take immediate action to decarbonize your digital applications and infrastructure. We’re also working with our customers across every industry to develop new solutions for the unique climate change challenges that organizations face. Today, we’re excited to expand our portfolio of carbon-free solutions and announce new partnerships that will help every company build a more sustainable future. 

First, we’re launching Carbon Footprint, a new product that provides customers with the gross carbon emissions associated with their Google Cloud Platform usage. Now available to every GCP user for free in the Cloud Console, this tool helps you measure, track and report on the gross carbon emissions associated with the electricity of your cloud usage. Of course, the net operational emissions associated with your Google Cloud usage is still zero. With growing requirements for Environmental Social and Governance (ESG) reporting, companies are looking for ways to show their employees, boards and customers their progress against climate targets. Using Carbon Footprint, you have access to the gross energy related emissions data you need for internal carbon inventories and external carbon disclosures, with one click. 

Built in collaboration with customers like AtosEtsyHSBCL’OréalSalesforceThoughtworks and Twitter, our Carbon Footprint reporting introduces a new standard of transparency to support you in meeting your climate goals. You can monitor your gross cloud emissions over time, by project, by product and by region, giving IT teams and developers metrics that can help them reduce their carbon footprint. Our detailed calculation methodology is published so that auditors and reporting teams can verify that their cloud emissions data meets GHG Protocol guidance.

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“The power of knowledge combined with the power of technology innovation plays a vital role in proactively responding to the climate crisis we are facing. With Google Carbon Footprint reporting, Atos feeds emissions data in our Decarbonization Data Platform, demonstrating potential emissions reductions from the Google Cloud Platform to our customers. This reporting opens up new levels of emissions transparency, trajectory planning, and data insight to support our customers in meeting, and potentially accelerating towards, their climate goals.”—Nourdine Bihmane, Head of Decarbonization Business Line, Atos

“The capability to measure and understand the environmental footprint of our Public Cloud usage is among the key axis of our sustainable tech roadmap. With Google Cloud Carbon Footprint, we are now able to directly follow the impact of our sustainable infrastructure approach and architecture principles.”—Hervé DUMAS, Sustainability IT Director, L’Oreal

While digital infrastructure emissions are just one part of your environmental footprint, accurately accounting for IT carbon emissions is necessary to measure progress against the carbon reduction targets required to avert the worst consequences of climate change. To help you account for emissions beyond our cloud and across your organization, we’re excited to partner with Salesforce Sustainability Cloud, integrating our Google Cloud Platform emissions data into their carbon accounting platform. 

“As we face unprecedented climate challenges, companies across the globe need to embed sustainability into the core of their business in order to meet growing customer and stakeholder expectations, and reduce their environmental impact. Together, Google Cloud and Salesforce Sustainability Cloud can help our joint customers accelerate their path to Net Zero, leveraging data-driven insights and visualizations to track and reduce their carbon emissions to drive sustainable change.”—Ari Alexander, GM of Salesforce Sustainability Cloud. 

From information to action

With the gross energy-related emissions footprint of data associated with your Google Cloud usage now available, we’re committed to providing tools to not only measure your carbon footprint, but help you reduce it. We recently launched low-carbon region icons to help you choose cleaner regions to locate your Google Cloud resources. New users who see the icons are over 50% more likely to choose clean regions over others, ensuring their applications emit less carbon over time. 

For current Google Cloud users, we’re pleased to announce that Active Assist Recommender will include a new sustainability impact category, extending its original core pillars of cost, performance, security, and manageability. Starting with the Unattended Project Recommender, you’ll soon be able to estimate the gross carbon emissions you’ll save by removing your idle resources. Unattended Project Recommender uses machine learning to identify, with a high degree of confidence, projects that are likely abandoned based on API and networking activity, billing, usage of cloud services, and other signals, and provides actionable recommendations on how to remediate those abandoned projects. By deleting these projects, not only can you reduce costs and mitigate security risks, but you can also reduce your carbon emissions. In August, Active Assist analyzed the aggregate data from all customers across our platform, and over 600,000 gross kgCo2e was associated with projects that it recommended for cleanup or reclamation. If customers deleted these projects they would significantly reduce future gross carbon emissions. Check out this blog to learn more about Active Assist.

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As we roll-out this feature, users will see a recommendation card in the Carbon Footprint dashboard to reduce emissions. They can investigate the associated projects and choose to delete them to reduce emissions

Solutions for climate resilience 

Many of our customers face difficult questions about how their business impacts the natural environment today, and how it will be affected by climate change in the future. Answering these questions requires rich datasets about the planet, better analytics tools and smarter models to predict potential outcomes. For over a decade Google Earth Engine has supported scientists and developers with hyperscale computing power and the world’s largest catalog of satellite image data. Today, we are delighted to announce the preview of Earth Engine as part of Google Cloud Platform. Now, you can access Earth Engine and combine it with other geospatial-enabled products like BigQuery. By extending Earth Engine’s powerful platform to enterprises through Google Cloud, we are bringing the best of Google together

Over the past year we’ve worked with a number of organizations to use Earth Engine technology with tools like BigQuery and the Cloud AI Platform to develop new solutions for responsible commodity sourcing, sustainable land management and carbon emissions reduction. Earth Engine enables companies to track, monitor and predict changes in the Earth’s surface due to extreme weather events or human-caused activities, thus  helping them save on operational costs, mitigate and better manage risks, and become more resilient to climate change threats. This new offering will wrap the unique data, insights and functionality of Earth Engine with a fully-managed, enterprise-grade experience and reliability.

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As we work with our customers to accelerate their sustainability initiatives, earth observation data is proving critical to effectively plan for the long-term impacts of climate change. To extend our geospatial and sustainability use cases we’re also expanding our partnerships with CARTOClimate EngineGeotabNGIS, and Planet to bring their data and core applications to Google Cloud.

These partners will each make their existing platforms and datasets available globally on Google Cloud, giving you low-latency and reliable access to critical data and applications that will inform your sustainability initiatives. By integrating water availability, agricultural data, weather risks, and extensive daily satellite imagery into Earth Engine and BigQuery, you can achieve more ambitious goals for the sustainability of your business and our planet.

Committing to help you meet your climate goals

With each of these tools, we’re working to reduce the barriers you face in adopting more sustainable technology practices. We understand that building more sustainable applications and infrastructure is not easy. You face competing priorities, technical challenges, and the perception that climate action is costly. 

It doesn’t have to be this way. Today, we are making a sustainability pledge to you: teams across Google Cloud are committing to eliminating the barriers you face in building a more sustainable digital future for your organization, and will help you take action today to realize your climate goals. We’ll do this in a number of ways: 

  1. In digital transformation projects and workshops, sustainability teams will always have a seat at the planning table, so we can work together on using cloud technology to build a more sustainable future. 
  2. We’re putting low-carbon signals natively into our products to help developers choose more sustainable options early in their application development. 
  3. We’ll ensure carbon impact is measured consistently with other key performance indicators. Leveraging the social cost of carbon, the ROI models and value assessments you conduct with Google Cloud will project your emissions impact too. 
  4. We’ll be transparent about our carbon impact, by publishing third-party reviewed reports and methodologies, so you can trust the data for your own reports and disclosures. 
  5. We’ll continue to work with the industry on best practices, including educational resources like Sustainable IT – Decoded, a new masterclass created in partnership with Intel, that shares the expertise of sustainability thought leaders. 

For the next decade we need to work together to avert the worst consequences of climate change. We’ve made tremendous progress in building technology that helps everyone do more for the planet, and we’re excited to see what you do with it. Visit this page to learn more about Google Cloud’s sustainability efforts.

Trend Analysis

Google Cloud CCAI’s Support for the Public Sector Soars during the Pandemic

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Check out story excerpts from the Goggle Cloud Public Sector Summit Session on Scaling Virtual Support in the Pandemic Era: The AI Connection to learn how Google Cloud's Contact Center Artificial Intelligence (CCAI) powered the community.

Scaling Virtual Support in the Pandemic Era: The AI Connection

Since the early days of the pandemic, we’ve partnered with government organizations and academic institutions to serve communities at scale with Contact Center Artificial Intelligence (CCAI). I sat down with Bill MacKenzie, IT liaison for the Upper Grand School District in Ontario, and Marco Palermo, director of digital government and modernization, to discuss how they embraced CCAI to introduce scalable service delivery to residents and students alike. I’m sharing more on their stories below, and for the full overview, check out our Google Cloud Public Sector Summit session, Scaling Virtual Support in the Pandemic Era: The AI Connection.

Upper Grand School District: Answering questions with speed and accuracy

Bill MacKenzie described the Upper Grand School District’s struggles at the beginning of the pandemic, particularly helping parents with IT issues. The staff-oriented help desk was not equipped to assist parents trying to securely login for students as young as kindergarten. Without sufficient support for parents, the District was struggling to handle thousands of phone calls a day.

To alleviate the manual strain, they turned to Quantiphi, a Google Cloud partner, to implement Google Cloud Dialogflow. They were fully functional within a few weeks. The new website provided real-time responses as well as clear documentation to help parents get up and running quickly.

“In the first 10 days, we had over 5,000 hits, and the accuracy rate was 92%,” MacKenzie said. 

The district doesn’t know what the future holds, but now that they have been through the process, they are confident they now understand how to create their own bots to meet critical needs.

City of Toronto: Getting critical information to the community

Marco Palermo explained how the city of Toronto was facing a very rapid and fluid situation at the beginning of the pandemic. Getting information to constituents was extremely important, and they needed alternative channels to deliver that information.

Toronto has been committed to workforce equity and inclusivity in order to best represent the diversity of its residents. As a result, solutions had to be accessible to all. The bot handled 25,330 unique users and addressed 20,174 total questions with an 80% accurate response rate in the first four months. It’s been a huge success for the city, with plans to expand its capabilities.

Personalized response to the pandemic challenge

I noted that even before the pandemic, government leaders were asking for a way to provide more flexible personal experiences and better support outside of normal business hours. Around 60% of constituents want more self-service options and 75% would happily interact with digital resources if they could get the answers they needed.

Google Cloud CCAI  addresses these needs with a single core of intelligence that provides a consistently high-quality conversational experience—human or virtual—across all channels and platforms. It can be deployed on legacy infrastructure without upgrades in an average of two weeks.

CCAI operates with a conversational core that centralizes the ability to talk, understand, and interact, orchestrating high-quality conversations at scale. It provides services in three different ways:

  • Virtual Agent AI allows natural conversation with customers to identify and address their issues effectively
  • Agent Assist AI helps human agents by providing real-time turn-by-turn guidance so they can better serve constituents
  • Insight AI determines metrics and trends in real-time to enable faster and more accurate insights

CCAI provides consistency across every application. It can go off-script when answering complex questions, adjusting human conversation with the capacity to handle unexpected stops and starts, odd word choices, or implied meanings. It can also handle multiple use cases for the customer, such as taking payments, updating information, providing information, and more. By allowing agencies to automate routine tasks and reduce the amount of time employees need to dedicate to answering calls, the solution created cost savings for the agency.

Explore more on this session by visiting the Public Sector Summit on-demand video.

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Building the future of work with Google Workspace

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Since we launched Google Workspace last October, we’ve heard from many of our customers—from global enterprises to small businesses—about the new ways they’re connecting, creating, and collaborating, often across living rooms, time zones, and continents. This response propels us on our mission to build for the future with a solution that’s flexible, helpful, and inspires innovation. We’re proud to support the millions of customers and billions of end-users who trust Google Workspace to bring their own future visions to life. 

Today, we’re excited to announce new innovations in Google Workspace that will further empower all the ways work happens—and deepen its impact—in an ever-changing world. These updates include a frontline worker solution, a set of features to help people find more time and focus, and powerful tools for strengthening collaboration.

Learning from our own transformation

At Google, like many of the organizations we support, we’ve been in a state of change, experimentation, and transformation this past year, as we reimagine what work will look like in the post-pandemic future. According to a Gartner survey, 90% of respondents plan to allow employees to work remotely at least part of the time even after the COVID-19 vaccine is widely adopted. This hybrid blend of at-home and in-office work will become the norm for many businesses. 

As a company, we’ve been focused on how we can make this new hybrid work model support collaboration and innovation, and enhance inclusion and wellbeing for Google employees. We’re especially interested in what we call collaboration equity, or the ability to contribute equally, regardless of location, role, experience level, language, and device preference. We’ve been experimenting with ways to bridge the gap between the in-person and the “somewhere else” by pushing our technology and the physical spaces of our campuses to be more inclusive. We’re looking for ways to maximize participation everywhere we can—from personal desk space to conference rooms to group collaboration areas.

Google Workspace is at the nexus of Google’s own transformation. After all, Google Workspace was built in the cloud to power flexible, real-time, anywhere creation and equitable collaboration. Whether it’s with our Google Meet Series One hardware kits that enable safe, touch-free meetings and use Google AI to create immersive and inclusive experiences for all. Or the ways we help people focus their time and attention with intelligent, proactive suggestions that thoughtfully connect distributed content, people, and conversations. Or the features that promote inclusion, like live captions in multiple languages, so that everyone can participate effectively in video meetings. 

It’s all part of Google Workspace’s mission to enable a hybrid work experience that enhances collaboration, strengthens human connection, and increases wellbeing for people—wherever they are and however they work.

And we’re inspired to hear how Google Workspace has been at the center of our customers’ evolving work plans, helping to forge human connection during a time of change for businesses like Sony Pictures Imageworks and Airbus. 

“As we look to the next chapter in the future of work, Google Workspace will continue to keep us connected, wherever we are. Google Meet helps us build trust and relationships, not only within the studio, but with a worldwide network of talent. And Chat is our go-to for sharing ideas and feedback during production meetings in real-time. Google Workspace is how we work together to create together!” 
– Mike Ford, VP, Software Development and Systems Engineering at Sony Pictures Imageworks 

“Airbus has spent the past year thinking about what it actually means to return to work and we’re looking to support greater flexibility with Google Workspace in a leading role. In 2020, we held 5.6M Google Meet sessions and we now have more than 70,000 shared Drives where people collaborate. Google Workspace has changed the way people work at Airbus and that will continue as the solution empowers the hybrid work reality.” 
– Andrew Plunkett, Airbus Vice President Digital Workplace

New ways to help businesses make an impact in changing times

Today, we’re announcing new tools and features to help people make the most of their time, collaborate equally, and deliver more impact. We’re also announcing new security tools with Assured Controls and expanded Data Regions coverage. Assured Controls will allow customers to make decisions about how to control provider access, while expanded Data Regions coverage helps customers choose where their data is geographically located at rest.

Enabling collaboration equity on the frontlines
From nurses to grocery store associates to warehouse employees, essential frontline workers have played a crucial and often heroic role during the pandemic. Despite their importance, those on the frontlines seldom have access to the same collaboration and communication tools that keep knowledge workers informed and connected. As a result, frontline workers often resort to their own personal devices and apps to get the information they need, when they need it. 

In the coming weeks, we’ll be launching Google Workspace Frontline with these challenges in mind. This will open up communication and collaboration channels between frontline workers and corporate teams in a way that’s safe and secure. Workspace Frontline is a custom solution that includes communication and collaboration apps like Gmail, Chat, Docs, Drive, and more, as well as business-grade support and security features like advanced endpoint management that help keep a company’s data secure. 

We’ve also made it easier for business teams to build custom AppSheet apps directly from Google Sheets and Drive, so that frontline workers can digitize and streamline their work, whether it’s collecting data in the field, reporting safety risks, or managing customer requests. By closing the gap between the frontline and the corporate team, we’re giving frontline workers secure access, on any device, to the information they need to be at their best.

Managing time and attention 
To help people save valuable time, we’re excited to share that using Google Workspace with Google Assistant is now generally available. You can ask Google what’s next on your work calendar, to quickly join meetings, or to send a message. Google Assistant is currently available for Google Workspace on supported mobile devices and is in beta for smart speakers and Smart Displays, like Nest Hub Max. Google Workspace customers can learn how to enable this feature for their users here.

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Elsewhere on the time management front, a key trend we’re seeing in today’s workforce is the juggling of professional and personal responsibilities, with many employees now working in “sprints,” like two- to four-hour blocks of time instead of the traditional workday. As more businesses embrace a flexible, hybrid model, we expect this trend to continue, and we’ll all need tools to help us achieve better work-life balance and make the best use of our time.

In the coming weeks, we’re releasing an integrated set of features in Google Workspace that help people easily share their work hours and location, while also finding more time to focus on what matters most. Features like segmentable working hoursrecurring out-of-office entries, and location indicators let employees share their availability and location with their colleagues. Meanwhile, a new event type—Focus Time—lets people minimize distractions by limiting notifications during these event windows. All these availability and location indicators will show up seamlessly across Google Workspace, as teams engage with Calendar, Meet, Chat, and Gmail. We’ll also be delivering Time Insights to Google Workspace users (visible to the employee only, not their manager), so that employees can assess how they’re spending their time against their own priorities.

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Strengthening collaboration equity for all
Ever since we pioneered real-time document editing fifteen years ago, collaboration has been a cornerstone for Google Workspace. In the coming months, we’ll make collaboration more equitable and accessible in a number of ways. First, we’re creating second-screen experiences in Google Meet for those using a mix of devices to host their meetings, like Google Meet hardware for those in conference rooms and Nest Hub Max for those at home. With new second-screen capabilities, people can present and fully participate in the Google Meet experience, including with chat, polls, and Q&As, from any device, no matter where they are.

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And specifically for those joining meetings from their mobile devices, we’re making it easier to have a bigger impact on a smaller screen. We’re rolling out mobile tile view so you can see more people at once, while split-screen and picture-in-picture support on Meet mobile will help you seamlessly chat or browse your Gmail without missing the visual thread of a meeting. Mobile support for background replace, Q&A, and polls will also help you stay productive and connected on the go.

Live streams will also become more powerful and inclusive in Google Workspace with the addition of Q&A, polls, and live captions (in English, Spanish, German, Portuguese, and French). And because we recognize how organizations are connecting across different groups of people, we’re also enabling live streaming across multiple Google Workspace domains within the same organization. 

Finally, to give teams even more ways to connect and collaborate, we’re adding Chat, Jamboard, and Calendar to Google Workspace Essentials.

Building the future of work—together
If there’s a mantra that captures the last year of work, it might be “flexibility in the face of change.” It’s how our customers and our own employees have bridged the physical distances to continue making an impact in a rapidly changing world. As work continues to evolve for all of us, Google Workspace is committed to providing a solution that’s flexible, helpful, and that fuels innovation. We’re also committed to enabling collaboration equity wherever and however we can. At its core, this has been our mission for more than a decade and we’re excited to partner with our customers and users to continue bringing it to life.

Case Study

Held Back by Database Scalability, This Financial Services Company Switches to Google Cloud and Cloud Spanner

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Financial services provider, Azimut Group, turns to Google Cloud and Google Cloud Spanner. The result? It can scale up databases in two minutes instead of one day, and it saves 35% on cloud provider costs.

Azimut Group operates an international network of companies handling investment and asset management, mutual funds, hedge funds, and insurance. Founded in Milan, Italy in 1988, Azimut Group today has branches in fifteen countries, including Brazil, China, and the USA.

“We have subsidiaries and manage funds all over the world,” explains Simone Bertolotti, IT Manager at Azimut Holding S.p.a. “That means that any technology that we put in place has to cover needs from many different countries.”

“When complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”

Simone Bertolotti, IT Manager, Azimut Holding S.p.a.

Azimut manages its funds with investment advisors who use information sourced from Bloomberg, Reuters and others. “They use a huge amount of data,” says Simone. “They work with spreadsheets, algorithms, formulae and they analyse data in minutes.” In finance, every second is crucial, which is why Azimut decided to develop a risk management dashboard that can process information even more quickly, then distribute it worldwide.

“When an advisor manages data, that data is used to make immediate decisions on funds, capital movements or whether to sell stock,” says Simone. “They have to be ready to make recommendations for any amount of data that comes to them. For our dashboard, that means that when additional information arrives or complicated analysis has to be executed, we have to increase our table space in a couple of minutes so that the AI can drill down into the data and deliver the information we need.”

Generating insights at speed

Investors and investment managers make decisions based on the most accurate, up-to-date information possible. For Azimut Group, information sourced through financial data vendors such as Bloomberg and Reuters provided only part of the data that the group required.

“We looked to collect information from a range of different providers,” explains Simone, “then analyse it to develop a predictive algorithm that could work faster than an advisor stationed at the terminal. We set ourselves the challenge to try to manipulate that data to add new insights into our matrix, so that every one of our branches across the world can see risk information about the funds in real-time.”

“We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling. With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it.

Simone Bertolotti, IT Manager, Azimut Holding S.p.a.

The first cloud provider Azimut used to build its system struggled to scale quickly to meet different kinds of data challenges. “If we wanted to add more cores, that was fine,” says Simone. “But the previous cloud provider made it complicated to raise the amount of space in a database infrastructure and scale up to demand. Scaling up for more in-depth analysis would take a day, and our need was immediate.”

That’s why Azimut switched one year ago to Google Cloud Platform to run the 150 VMs on its risk analysis platform. “We compared Google Cloud Platform’s performance with our previous cloud provider, and saw huge benefits of switching to Google. For me, the key performance issue is scaling,” says Simone. “With Google Cloud Platform I know that I can increase and decrease my infrastructure quickly, when I need it. Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”

The infrastructure of Azimut’s solution handles around 800TB of data per month, and Google’s global network of servers and high-speed connections ensure that it gets to where it’s most needed by the most direct route. Impressed by the speed, security and availability of Google Cloud Platform, Azimut has moved its intranet on to Google Cloud Platform, too, eliminating the need for staff to login with VPNs.

“Instead of waiting a day to scale up infrastructure, we can request and add space to our database in a couple of minutes.”

Simone Bertolotti, IT Manager, Azimut Holding S.p.a.

Driving ahead with Noovle

For Azimut, migrating the risk management dashboard is the latest of many Google product collaborations with cloud consultancy Noovle. “Everything started five years ago,” says Simone, “when Noovle assisted us in migrating to Gmail from our on-premise email solution. From G Suite to Google Cloud Platform, we’ve had a great relationship. Noovle provides consultancy services, support for mobility, and external advisors who work on our premises, such as when they trained us how to broadcast our meetings on Google Hangouts. As an independent company, we know we can trust them for transparent advice. All they care about is the best way to get a job done and to help us reach our goals.”

New app, new customers

In a business case comparison, Google Cloud Platform cost Azimut 35% less to run than the previous cloud provider. Now the group is building a major new mobile application on Google App Engine to be released in 2018.

“The new mobile application will allow customers to trade directly, without human advisors, by proposing different investment solutions depending on targets the customers set,” says Simone. “So if a customer aims to make money with investments, they enter their relevant personal information and we carry out the necessary regulatory checks and suggest what they could buy. The entire project will be based on Google Cloud Platform, so customers can control their investments through the app while we manage the fund, using Google Cloud Spanner on the backend.”

Case Study

The Tech Behind Goibibo’s Amazing Collaboration Tool That Employees Love

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Founded in 2007 and entering the travel market in 2009, Goibibo has grown to support 21 million users, 98% of whom are based in India. “We specialise in domestic Indian bookings and outbound bookings for Indian residents looking to travel to other countries,” explains Vikalp Sahni, Co-Founder and Chief Technology Officer, Goibibo. “We are also growing our presence in inbound travel to India.”

Goibibo started with two engineers and three business managers—a workforce that has grown to 200 engineers and about 300 business managers, including a large business development team. “Our business development managers are integral to our growth, as they help build relationships with partners such as hotels,”Sahni says

Goibibo prides itself on a culture of fast-paced development and innovation. However, it had initially elected to run traditional workforce productivity applications on in-house servers. These applications forced team members who needed input into proposals, presentations, spreadsheets, and other business documents to send out drafts, and then aggregate and consolidate feedback from multiple sources.

This process was not just time-consuming, but vulnerable to version control problems as several versions of the same document could be in circulation throughout the business.

Furthermore, Goibibo had to expend considerable time and resources maintaining and upgrading hardware, software, and associated facilities. This ate into the technology team’s ability to improve the features and functionality of the company’s websites and applications.

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