Blockchain technology is yielding tremendous innovation and value creation for consumers and businesses around the world. As the technology becomes more mainstream, companies need scalable, secure, and sustainable infrastructure on which to grow their businesses and support their networks. We believe Google Cloud can play an important role in this evolution.

Building on our existing work with blockchain developers, exchanges, and other companies in this space, we are announcing today a new, dedicated Digital Assets Team within Google Cloud to support our customers’ needs in building, transacting, storing value, and deploying new products on blockchain-based platforms. This new team will enable our customers to accelerate their efforts in this emerging space and help underpin the blockchain ecosystems of tomorrow. 

What We’re Doing Today (and Into the Future)

Blockchain and distributed-ledger-based companies like Hedera, Theta Labs, and Dapper Labs have already chosen to build on top of Google Cloud for scalability, flexibility, and security. Moving forward, Google Cloud’s Digital Assets Team will undertake a number of short- and long-term initiatives to support companies in the digital assets/blockchain ecosystem, including:

• Providing dedicated node hosting/remote procedure call (RPC) nodes for developers, allowing users to deploy blockchain validators on Google Cloud via a single click (“click to deploy”).
• Participating in node validation and on-chain governance with select partners.
• Helping developers and users host their nodes on the cleanest cloud in the industry, supporting their environmental, social, and governance initiatives.
• Supporting on-chain governance via participation from Google Cloud executives and senior engineers.
• Hosting several public BigQuery datasets on our Marketplace, including full blockchain transaction history for Bitcoin, Ethereum, Bitcoin Cash, Dash, Litecoin, Zcash, Theta, Hedera Hashgraph, Band Protocol, Polygon, XRP, and Dogecoin.
• Driving co-development and integration into Google’s robust partner ecosystem, including participating in the Google Cloud Marketplace.
• Embracing joint go-to-market initiatives with our ecosystem partners where Google Cloud can be the connective tissue between traditional enterprise and blockchain technologies.

As we build out our team, we’re also exploring opportunities in the future to enable Google Cloud customers to make and receive payments using cryptocurrencies.

Why Partner with Google Cloud

Our customers in this space—both traditional firms seeking to implement blockchain strategies and blockchain-native companies, such as exchanges, app providers, and decentralized platforms—are choosing Google Cloud for three key reasons:

• First, their businesses and their developer ecosystems can build on the industry’s cleanest cloud. Growing in a sustainable manner is top-of-mind for many businesses, but is particularly relevant in the blockchain space, where the ability to run and scale sustainably is critical. Google is carbon neutral today, and we’ve announced our goal to run on carbon-free energy, 24/7 at all of our data centers by 2030. We’ve also rolled out the ability for customers to choose a Google Cloud region in which to run based on carbon footprint data.
• Second, developers building on blockchain-based platforms can benefit from Google’s world-class developer platform. Google Cloud infrastructure ensures that developers can speed up the delivery of software and data on the blockchain, delivering fast access to applications for users. 
• Third, Google Cloud technologies and services will ensure that blockchain-based companies can scale securely and reliably. Google can ensure that data, applications, games, or digital assets like NFTs will be delivered on a stable, secure, and trusted global network.

Google Cloud’s Approach to Blockchain and Digital Assets

Blockchains and digital assets are changing the way the world stores and moves its information —as well as value. As an infrastructure provider, Google Cloud views the evolution of blockchain technology and decentralized networks today as analogous to the rise of open source and the internet 10-15 years ago. Just as open source developments were integral to the early days of the internet, blockchain is yielding innovation and value creation for consumers and businesses. As the technology becomes more mainstream, companies will need scalable, secure infrastructure on which to grow their businesses and support their networks.

As such, we’re applying Google Cloud technology to the blockchain market with the following principles:

• Consistent with Google Cloud’s core business: We are specialists in data-powered innovation with leading infrastructure, industry solutions, and other cutting-edge technology. We pursue blockchain projects and partnerships that align with our mission and our expertise.
• User trust and governance: Blockchain networks raise novel questions concerning legal compliance and user privacy. We will maintain our commitment to our users through a robust focus on privacy and user trust, as well as an uncompromising focus on compliance with applicable laws.
• Network-agnostic: Google’s infrastructure will seek to preserve optionality of networks for the benefit of users. 

We’re inspired by the work already done in the digital assets space by our customers, and we look forward to providing the infrastructure and technologies to support what’s possible with blockchain technologies in the future. If you’re eager to learn more about Google Cloud’s new Digital Assets Team, please reach out to your Google Cloud sales representative or partner manager.

When I reflect back on the past year and the pandemic, I’m struck by how the reliance on remote work and operations has changed the fundamentals of business forever. For the financial services industry, this rings particularly true. Many conversations I’m having right now with organizations revolve around embracing a transformation cloud, and thinking of cloud computing not just as an infrastructure decision, but also as the locus for transformation throughout the company. 

Today, as we welcome the industry to our Financial Services Summit, we’ll demonstrate just how Google Cloud accelerates a financial organization’s digital transformation through app and infrastructure modernization, data democratization, people connections, and trusted transactions. We hope you’ll join us.

How we’re helping financial services firms build their transformation clouds

At Google Cloud, we continue to focus on areas where we can bring the best of our capabilities to banking, capital markets, insurance, and payments customers around the world. Our work with financial services industry customers has given us a deep understanding of the real-world, specific use cases that matter most to them. This groundwork led us to engineer products and solutions that are open and flexible, not ones that force them to rip out existing investments in ERP or other early IaaS cloud implementations. 

It’s why we’ve engineered solutions such as Lending DocAI, Open Banking with Apigee, and Datashare for financial services to help transform the industry. These solutions were created with our customers’ security and compliance top-of-mind and are built at the intersection of user-optimized experience, technology, and sovereignty.

At their core, financial institutions want to drive growth, reduce costs, mitigate risk, stay compliant, and increase efficiency. As a result, when we partner with them on their transformation journeys, we consider three essential focus areas: 

• Enabling the human experience and connected interactions
• Building an open and intelligent data foundation for better insights
• Providing the most trusted and secure cloud in the industry

Enabling humans and connected interactions

A company’s transformation is about more than technology; people and culture ultimately drive change. HSBC, for example, recognized its business users would benefit from guided answers to common questions around risk policy compliance, and turned to Google Cloud to leverage AI and machine learning bots to assist employees, ease the burden on policy experts, and improve the user experience. Using Dialogflow, a core component of Contact Center AI, HSBC was able to build a conversational platform that quickly and accurately addresses user needs at scale. 

Another example is Equifax, which used Google Workspace to support collaboration not only internally between employees, but also externally with customers. Customers can use Google Cloud solutions for financial services to build these sorts of technology-enabled human interactions quickly and easily—supporting organizational change at scale.

Building an open and intelligent data foundation for smarter, faster insights

The real impact of Google Cloud solutions for financial services comes when the whole company has access to the right information at the right time, and can act more intelligently on that data. Our solutions help businesses safely leverage their data and get a complete 360-degree view of their customers’ information, which can often be scattered across multiple systems (CRM, lending, credit, etc.). This helps financial institutions improve the overall customer experience—and sometimes even develop new products quickly. 

Indeed, all financial institutions are looking for ways to grow revenue and reduce expenses, and data can be a critical ingredient to doing both effectively. As daily transactions rise, so does the volume and complexity of data. But to implement new customer experience innovations (and new revenue streams), financial institutions must first capture data effectively. This is why AXA Switzerland, for example, uses real-time analytics on Google Cloud to gain cross-industry insights about future trends and customer preferences.

Financial services organizations also need the confidence of building on a platform that provides choice, flexibility, and agility to move fast. It’s why we have an open cloud approach that allows Google Cloud services to run in different physical locations such as on-premises, other public clouds, and the edge. Customers can also harness the power of data and AI through our open APIs, machine-learning services, and analytics engines on any major cloud platform. This is why companies like Macquarie Bank are taking advantage of Google Cloud’s open, hybrid architecture to modernize and empower its developers.

Compliant and secure to address risk and regulatory needs

As a highly regulated industry, financial services is focused on security and compliance, risk and regulations, and fraud detection and prevention. Google Cloud offers unique capabilities to earn customers’ trust as part of our continuing work to be the most trusted cloud in the industry. Google Cloud provides a secure foundation that you can verify and independently control. Our cloud technology reduces risk and data loss, because it is built on comprehensive zero-trust architecture. Finally, we offer a shared-fate model built on best practices in risk management via automation, guidance, and insurance. This is why customers like BBVA have confidence anywhere their systems may operate. 

On the regulatory front, global legislators and regulators continue to focus on the stability of the industry that only a decade ago went through one of the biggest liquidity crises in history. With this oversight comes strong expectations of risk mitigation. Google Cloud offers a single, global set of controls, reviewed by financial institutions and regulators around the world, and verified in collaborative audits—making compliance simpler and less costly for our customers.

Finally, Google Cloud allows financial services firms to operate confidently with advanced security tools that help protect data, applications, and infrastructure, as well as their customers from fraudulent activity, spam, and abuse. We help protect your data against threats, using the same infrastructure and security services we use for our own operations, ensuring you never have to trade-off between ease of use and security. Google Cloud encrypts data at-rest and in-transit. And we now also offer the ability to encrypt data-in use, while it’s being processed for customer VM and container workloads.

Let us help you with your transformation cloud journey

We’ve seen leading financial services companies embrace Google Cloud to help them move beyond infrastructure toward the next phase of their cloud evolution. This is an era where no company is better positioned to lead than Google Cloud, and we’re excited to help you with your journey.

Learn more about Google Cloud for financial services.

In June, we shared our vision for navigating the future of hybrid work with a single connected experience in Google Workspace. Now, as many of our customers begin to embark on their own hybrid journeys, I wanted to share how we’re helping them bridge the gaps in this new way of working.

A dedicated place for team collaboration: Spaces are now live

Spaces are the central place for team collaboration in Workspace and starting today, Spaces are live for all users. Spaces are unique in that they are tightly integrated with Google Workspace tools like Calendar, Drive, Docs, Sheets, Slides, Meet, and Tasks, providing a better way for people to engage in topic-based discussions, share knowledge and ideas, move projects forward and build communities and team culture.

We hear from our customers that they’re continuing to work across a broad range of locations and working hours, and that Spaces can be a central hub for collaboration, both in real time and asynchronously. Instead of starting an email chain or scheduling a video meeting, teams can come together directly in a Space to move projects and topics along, whether it’s a team of 10 for “2022 Roadmap Planning” or a team of 1,000 for the “Company-wide All-Hands.”

With Spaces, teams can share ideas, collaborate on documents, and manage tasks from a single place. Because all their work is preserved for future reference, team members can easily jump in and contribute at a time that works best for them, seeing a full history of the conversations, context, and content along the way. Using Spaces has already helped my own team, which is spread across time zones and varied in its working styles. It’s been helpful to rely on Spaces to retain and structure foundational knowledge, whether it’s for onboarding a new teammate or preserving context when someone moves to a new role.

We’re just getting started with Spaces and I’m excited to share a little more about where we’ll take it next. 

In the coming months, our users will see: 

• Streamlined navigation: A flexible user interface helps users easily access their inbox, chats, Spaces and meetings—all from a single location—so they can stay on top of everything that’s important.
• Discoverable Spaces: Spaces and their content can be made discoverable to all members of an organization, so other people can find and join the conversation. Administrators can also set discoverability as the default for their organization.
• Enhanced search: Allows users to easily find content from within and across Spaces, or even discover new Spaces to join. “Search everything” in Spaces opens up powerful new collaboration possibilities and makes it easier to access the team’s collective knowledge base.
• In-line topic threading: The ability to reply to any message within a Space fuels deeper discussions and collaboration across teams and organizations.
• Robust security & admin features: Tools for content moderation, managing Spaces, and establishing the right rules for healthy communication across domains and companies.

Making meetings more hybrid friendly

Spaces will play an important role in laying the groundwork for meetings and, in some cases, reduce the number of meetings a team needs to gain alignment. Having a dedicated space for asynchronous collaboration, with access to all the right content and context, will help teams be more deliberate about scheduling meetings. This is top of mind for us and many of our customers given the rise in meeting fatigue over the last 18 months. But when having a meeting genuinely feels worthwhile, the experience of transitioning into (and out of) it from different collaboration touchpoints should be seamless. 

Over the past few months, in collaboration with many customers and across teams within Google, we developed a handbook for navigating hybrid work that includes best-practice blueprints for the five most common hybrid meeting types. Because meetings are a foundational piece of hybrid work, our goal is to make them as productive, immersive and inclusive as possible. 

Scheduling meetings that work across the entire team

With hybrid work, many teams—my own included—have locations and working hours that can change daily. When many of us were together in the office, we might have tended to schedule meetings at a time that favored the “in-office majority,” but now it’s especially important to schedule meetings that scale across the entire distributed team. 

Now, beyond indicating their virtual or physical presence when accepting meeting invites, team members can set their location for each work day in Calendar. When combined, these capabilities allow meeting organizers and on-site support teams to plan for the right mix of in-person and virtual attendance. They can also provide greater visibility and help set expectations across hybrid teams.

Making meetings more spontaneous

Remember when you’d casually bump into a colleague in the office hallway or a break room and start a conversation that sparked new ideas? That’s perhaps the thing I’m looking forward to most as more of my team plan their part-time return to the office. These casual encounters were always a great way to build relationships and learn about topics that might not come up in structured meetings. To help enable these spontaneous connections when teammates aren’t in the office together, we’re bringing Google Meet calling to Workspace.

Google Meet calling is a seamless experience of initiating a video or audio call between one or more participants, complementing more structured, scheduled video meetings. Our intention is to bring Meet calling to all the natural endpoints in Workspace where you’d initiate an ad-hoc call including chats, people cards, and Spaces, but this will come first to one-to-one chats within the Gmail mobile app. Soon I’ll be able to call members of my team directly from a one-to-one chat. This will ring their device running the Gmail mobile app and send a call chip to our chat on their laptop, so they can easily answer from any device. It’s not quite the same as a spontaneous hallway conversation, but it might be the next best thing in a hybrid setting.

Ensuring collaboration equity in hybrid meetings

How do we ensure that hybrid meetings aren’t two meetings in one, divided between those in-person and those who are remote? Effective hybrid meetings need a unified experience so that the people sitting together in the same room can interact with their remote colleagues seamlessly, without it ever feeling like there are two parallel conversations.

We designed Companion mode in Google Meet to specifically meet this challenge and we’ll start rolling it out to customers in November. With Companion mode I can host or join a meeting from within a conference room using my laptop while leveraging the in-room audio and video—and it all happens without any awkward audio feedback. This functionality lets me share content or see presentations up close on my own device, access the meeting chat and whiteboard, initiate and vote on polls, or post a question in Q&A, just as I would from home. And to ensure that users have greater choice over how they participate in meetings, live-translated captions will be available in Meet and through Companion mode by the end of the year. We’re currently working on translating meetings in English to French, German, Spanish and Portuguese, with many more languages coming in the future.

Expanding choice and flexibility for meeting hardware

While Companion mode keeps people in the room seamlessly connected to their remote colleagues, meeting hardware plays a crucial role in making hybrid meetings feel more immersive and human, with the ability for everyone to be clearly seen and heard. To provide more flexibility and choice on this foundation of how we come together in a hybrid work world, we’re announcing an expanded Google Meet hardware portfolio and interoperability with other conference room solutions.

First, we’re announcing two new all-in-one video conferencing devices to complement our Series One Room Kits. The Series One Desk 27 is an all-in-one 27” device that’s perfect for small shared spaces or your desktop, either in the office or at home. Series One Board 65 is an all-in-one 65” 4K device that can be paired with an optional stand for ultimate configuration flexibility—turning any room or space into a video collaboration hub in minutes. 

Both devices feature collaboration capabilities with the Jamboard app built right in, and each can be used as an external display. While optimized for Google Meet, USB-C connection from your laptop gives you the flexibility to use the meeting app of your choice while leveraging the high-fidelity audio and high-definition video on Series One Desk 27 and Board 65. You can learn more about these devices developed in partnership with Avocor through our on-demand webinar starting at 9 AM PT today.
https://www.youtube.com/embed/BR81EAce5BQ?enablejsapi=1&

We’re also proud to announce new third-party devices coming to the Google Meet hardware ecosystem. Google has certified the Logitech Rally Bar Mini and Rally Bar for Google Meet, which provide complete room solutions for small and mid-sized rooms. You can learn more about these Google Meet-certified products in Logitech’s September 21 webinar. Additionally, the Rayz Rally Pro is a new mobile device speaker dock by Appcessori that will automatically launch Google Meet for video meetings and provide an improved audio experience from your mobile device.

Certified Google Meet hardware ensures high-quality video and audio in meetings and is easy to deploy and manage. You can view our full Google Meet device portfolio and purchase directly from approved resellers by visiting the Google Meet Hardware website. 

While Google Meet customers enjoy a full-featured experience on Meet hardware, we realize they sometimes need to connect with people outside of their video calling network. To enable this, organizations can use Pexip for Google Meet to seamlessly join Meet meetings from the widest range of third-party video conferencing solutions. Today, we’re also announcing support for bidirectional interoperability with devices from Webex by Cisco and Google Meet hardware. Soon you’ll be able to launch a Google Meet meeting on Webex hardware and a Webex meeting on Google Meet hardware. Calling interoperability between Meet and Webex is supported on Series One Board 65, Series One Desk 27, and the rest of the Google Meet hardware portfolio, as well as Webex Room Series, Room Kit Series, Desk Series and Board Series. We expect general availability later this year. You can find more details here. We plan to give Meet users even broader calling interoperability with support for other conferencing services in the near future. 

Navigating hybrid work is a journey

We’re thrilled to bring these new Google Workspace experiences and devices to our customers, but we also realize that navigating hybrid work will be a journey of learning and adaptation for every organization. Two resources we recently developed can help along the way:

• Navigating hybrid work: A Google Workspace handbook
• The newly launched Future of Work site from Google Workspace, where you can keep up with all the ways work is changing.

Bridging the gaps in the emerging hybrid work world will necessarily be a combination of technology, workplace culture, and reimagining the use of physical spaces. But developing a “hybrid-first” mindset starts with the tools people use every day to connect, create, and collaborate, and Google Workspace will continue to play a crucial role in that evolution.