How This Leading Trading Company Uses APIs to Build Fintech Apps Quickly and Cost-Effectively - Build What's Next
Case Study

How This Leading Trading Company Uses APIs to Build Fintech Apps Quickly and Cost-Effectively

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Tradier harnesses the power of APIs and the Apigee management platform from Google to deliver democratized FinTech functionality and create value for its growing ecosystem.

Tradier uses the Apigee API management platform from Google to abstract the legacy complexities of capital markets so that developers can build FinTech applications in an agile, nimble, and quick fashion at minimal cost. The company embodies the evolution of what cloud technology can enable in the form of an API-first business delivered as a service.

The rise of API-powered FinTech

Historically, companies that wanted to build systems, applications, or services to interact with the stock market would have to build an entire brokerage operation from scratch. This would include data infrastructure, compliance infrastructure, and storage capabilities. It could take years and massive capital expense to accomplish everything that was required to be ready to serve customers.

Tradier provides this infrastructure as an API-based service so that the same companies can launch investor applications in as little as a few weeks. This democratized access means that FinTech innovation can come from anywhere, giving the same opportunities to create new products to everyone, from enterprise customers to startups.

“Financial markets are becoming fundamentally decentralized and unbundled,” says Dan Raju, co-founder, CEO, and chairman at Tradier. “The services that large legacy banks and brokerage firms used to offer are being supplanted by Tradier’s microservices and APIs, which power innovation.”

More than 200 companies use Tradier to develop and launch new products, or to add new features and functions that they traditionally would not have offered in existing products. With a large and diverse user base, Tradier faced the challenge of managing its partners in way that helps ensure it can grant credentials, track, monitor, and report in an efficient and equitable manner.

At the same time, the company recognized the inherent value of its partners for their power to leverage Tradier APIs to innovate. Tradier’s fundamental market disruption is the partner ecosystem, where the company is engaged along with its partners to deliver value to the entire ecosystem in the form of new products and services.

Embracing an API-powered ecosystem

Tradier has moved beyond providing great APIs toward engaging its ecosystem. If a customer wants a specific dataset, the company doesn’t automatically build a new product. Instead, Tradier looks to the ecosystem to build the product. With this approach, Tradier has taken its capabilities and multiplied them by hundreds.

“The fundamental difference between thinking about an API ecosystem versus an API product is the difference between being a participant who’s enabling innovation and not just a company delivering a set of technical capabilities,” Raju says.

Tradier takes an outside-in approach toward engaging its API ecosystem. Constantly listening to participants and helping to enable and empower them to create value is fundamental to the company’s business model. Rather than simply focusing on building new capabilities on its own, Tradier listens to what functionalities customers need and facilitates development. In many cases, the ecosystem generates the requested product organically rather than Tradier needing to do it.

“I love APIs because they allow you to empower others to create value. The concept of empowering others to create value along with you is what is the most satisfying, and the most fascinating, thing about APIs,” says Raju.

Delivering value at scale

Tradier handles between 500 million to 1 billion API calls and a billion dollars in transactions a month, and all of them run through the Apigee API management platform. Apigee’s last mile forms the single layer that manages Tradier’s infrastructure, including security, analytics, developer interactions, and execution. The company also uses Apigee to comply with an array of regulatory reporting, mandated by Tradier’s status as a FINRA (Financial Industry Regulatory Authority)-regulated entity.

“Apigee is integral to the Tradier offering. They have been great partners and have always collaborated and enabled us to innovate at a pace that helped Tradier attract developers and innovative companies. We see tremendous potential in the synergy of Apigee and Google as it brings to the market a vast extended capability set based on the Google Cloud Platform.”

Tradier is an API-centric ecosystem that delivers value to an entire set of players where the nucleus is the Apigee API management suite, which helps deliver, innovate, publish, manage, monitor, and secure the ecosystem on a day-to-day basis. Simplicity combined with product evangelism is the key to success in the API space, Raju says.

Tradier’s capabilities to innovate, iterate, and travel the journey with its customers, partners, and developers has yielded many rewards. The company’s long history of working with Apigee has enabled it to assemble a set of people and resources for creating engagement, as well as to create a winning set of APIs for delivering FinTech capabilities.

Considering the transformative future

Looking toward a future in which the financial services industry will experience ongoing disruption, Raju predicts that Tradier will continue to leverage APIs to lead the way.

“I think traditional banks are under attack. They are being replaced by a set of nimble, agile players that are offering a lot of new functionality to customers. This is forcing banks to think about how they can digitize their products through APIs so that they can provide the same functionalities as newer players.”

With companies like Tradier and others offering functionality that used to be in-house and exposing it outside, traditional brokerage firms are also being forced to rethink their model. Raju believes that this line of thinking also extends to the Blockchain.

“Exposing Blockchain-like capabilities through APIs is going to be a disruptive influence, and it will be critical for companies to think about how APIs, and more importantly Blockchain, can create value for us.”

Whitepaper

How Google Anthos Can Help Modernize Application Security

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Anthos is a modern app management platform from Google Cloud that aims to deliver a consistent development, operations, and security experience across cloud environments.

Anthos is designed for enterprise organizations that want to accelerate the development and deployment of dynamic apps and who value service automation, cost governance, and security controls.

Anthos enables you to build apps once and run anywhere. With Anthos, as an enterprise organization you can modernize apps in place, automate at scale, and manage consistently across hybrid- and multi-cloud environments.

With Anthos, you can modernize your approach to app security. As much as possible, Anthos aims to provide security by default and can help you automate the following security operations:
• Enforcing consistent policy across environments.
• Isolating workloads with different risk profiles.
• Deploying only trusted workloads.

Download Anthos: An Opportunity to Modernize Application Security

Blog

Secret Manager: Keeping Your Organization’s Secrets Safer!

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Read the blog to get started with Secret Manager, every organization's must have toolkit that can easily manage, audit, and allow access to API keys and credentials across Google Cloud, Anthos, and on-premises.

Secret Manager is a Google Cloud service that provides a secure and convenient way to store API keys, passwords, certificates, and other sensitive data. It is the central place and single source of truth to manage, access, and audit secrets across Google Cloud. Since its launch, Secret Manager has helped secure millions of workloads and continues to provide industry-first features like replication policies and support for VPC perimeters. This blog post explores new Secret Manager capabilities and integrations that will help keep your secrets safer.

New tier, free of charge

No, you’re not dreaming – Secret Manager now has a tier that is free of charge! With this tier, each month per billing account you can have up to:

  • 6 secret versions
  • 3 rotation events
  • 10,000 API calls

This enables you to experience the value of Secret Manager with minimal financial risk and pairs nicely with existing services that offer a free tier like Cloud Run and Cloud Functions. For existing Secret Manager customers, this change will go into effect next billing cycle. Learn more about the Secret Manager free tier in the documentation.

Increased SLA

To meet the growing availability and reliability requirements of our customers, the Secret Manager SLA is now 99.95%! With this update, Secret Manager guarantees that all valid requests will succeed 99.95% of the time. This means you can depend on Secret Manager for even your most critical workloads. Additional details are available in the updated Secret Manager SLA.

Geo-expansion

In addition to the free tier and increased SLA, Secret Manager is now available in all public Google Cloud regions! With Secret Manager’s replication policies, you can choose the specific regions in which to replicate your secret, which means you can store secret payloads in geographical proximity to your workloads or users to reduce latency. This is also very useful if you have legal or regulatory requirements to store data in a particular locality. For more information, check out the list of Secret Manager locations in the documentation.

Compliance certifications

For customers wishing to use Secret Manager to store and process regulated data, Secret Manager is validated for compliance use cases including ISO 27001ISO 27017ISO 27018SOC 1SOC 2SOC 3PCI DSS, and HIPAA. Combined with the increased SLA and geographical availability, this makes Secret Manager suitable for use with regulated workloads.

Customer-Managed Encryption Keys (CMEK)

Secret Manager has always encrypted payloads in transit with TLS and at rest with AES-256. For customers that want additional control over the keys used to encrypt their secret payloads, Secret Manager now supports Customer-Managed Encryption Keys (CMEK). Secret Manager CMEK supports software-backed keys via Cloud KMS, hardware-backed keys via Cloud HSM, and even externally-managed keys via Cloud EKM. Learn how to enable CMEK support for Secret Manager in our tutorial.

Expiration and TTLs

While it was previously possible to expire access to a secret using IAM conditions, the underlying secret would continue to exist. Secret Manager now supports auto-expiring secrets which permanently deletes a secret at a specified timestamp or TTL. Since it is also possible to update a secret’s TTL, services can “lease” a secret and renew their lease on a periodic basis. If the service does not extend the lease by updating the TTL, the secret is automatically deleted.

Expiring secrets can be used in combination with IAM conditions to more safely expire secrets. For more information on expiring secrets and safety measures, see the guide on creating and managing expiring secrets.

Etags and server-side filtering

For customers that create or manage Secret Manager secrets via the API or an SDK, concurrency controls and performance are extremely important. This is why Secret Manager now supports Etags and server-side filtering! Etags help prevent concurrent modifications to the same secret by providing optimistic concurrency controls, while server-side filtering can dramatically reduce payload size and client-side computational overhead. Together, these enable stronger consistency guarantees and performance improvements to your applications. Learn more about Secret Manager Etags and Secret Manager server-side filtering in the documentation.

Code, build, run, deploy, monitor, and orchestrate

Secrets – like API keys, passwords, and certificates – are an integral part of most modern software applications. It is crucial that developers, operators, and security teams are empowered to build, operate, and observe software securely. That is why Secret Manager is now integrated with popular tools and technologies used throughout the application development lifecycle:

  • Code – Software engineers can create and access secrets directly from their preferred IDEs with Cloud Code. In VS Code, IntelliJ, or the Cloud Shell Editor, developers can browse secrets and insert code snippets for access secrets, all from the comfort of their local IDE.
  • Build – Release engineers can access secrets as part of CI builds using the Cloud Build Secret Manager integration. This could be used, for example, to authenticate to a Docker registry or communicate with the GitHub API. For customers that use other CI systems, there is also a GitHub Action for accessing Secret Manager secrets.
  • Run (on serverless) – Developers can mount secrets to be available as environment variables or via the filesystem through the native Cloud Run Secret Manager integration. Since the secrets are resolved in Cloud Run’s control plane, developers can use this integration to avoid a tight coupling between their applications and Secret Manager to enable hybrid cloud deployments or better local development experiences.
  • Run (on Kubernetes) – Developers can mount secrets from GKE, Anthos, or any Kubernetes cluster using the Secret Manager CSI driver. This vendor-agnostic driver exposes secrets via environment variables or the filesystem and enables hybrid cloud deployments using the same interface as other public cloud providers and HashiCorp Vault.
  • Deploy – To complement the existing Secret Manager Terraform integration, operators can now manage Secret Manager via Kubernetes Config Connector (KCC). KCC allows operators to manage Google Cloud resources through Kubernetes and the familiar Kubernetes APIs.
  • Monitor – With the Secret Manager Cloud Asset Inventory (CAIS) integration, security teams can understand secret usage across specific projects, folders, or the entire organization.
  • Orchestrate – Secret Manager Event Notifications enable DevOps and security teams to subscribe to Pub/Sub topics for when secrets or secret versions are changed. This enables customers to create deeply-integrated workflows, such as creating a ServiceNow ticket when a new secret version is added. Additionally, Secret Manager Rotation Scheduling enables DevOps teams to build automatic rotation flows like the ones described in the rotation guide.

Best practices

The Secret Manager best practices guide ensures customers get the maximum security benefits from Secret Manager. Security is non-binary, and this guide covers nuanced topics like access controls, coding practices, and secret administration. While not an exhaustive list, the Secret Manager best practices guide answers some of the most common questions and concerns around using Secret Manager in production deployments.

Towards seamless security

Secrets management is an important part of every organization’s security toolkit. With Secret Manager, you can easily manage, audit, and access secrets like API keys and credentials across Google Cloud, Anthos, and on-premises. These new features and integrations make it easy to adopt Secret Manager whether you are a hobbyist working on a side project or a large enterprise with thousands of employees.

To get started, check out the Secret Manager documentation.

Blog

Meet the 8 Sponsors of 2021 State of DevOps Reports

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State of DevOps report is an independent research based on how teams and companies drive excellence with tech using DevOps practices and at various stages of their DevOps journey. Read blog to know the 8 sponsors powering the DevOps community.

Google Cloud and the DORA research team are excited to announce our eight sponsors for the 2021 State of DevOps report. We recently launched the 2021 State of DevOps survey, a 25-min survey for the DevOps community to share how they are using DevOps to improve software delivery performance. So if you haven’t taken the survey yet, this is your chance! 

For those unfamiliar with the State Of DevOps report, it is the largest and longest running research of its kind. It provides an independent view into how teams and companies can drive powerful business outcomes, no matter what stage of the DevOps journey

With the State of DevOps reports we aim to capture how teams and companies are driving excellence in technology delivery through the implementation of DevOps practices, no matter what stage of the DevOps journey your team is in. If you’re wondering how your team measures up in your industry take our DevOps Quick Check and discover which capabilities you should focus on to improve your performance.

To capture a diverse array of information on how those in the DevOps community are performing, our eight sponsors of the 2021 State of DevOps survey are focussed on helping organizations of all sizes and industries to develop and deliver software faster across the whole DevOps lifecycle. Captured below, you’ll find more information on our sponsors for this year and why they chose to sponsor the State Of the DevOps 2021 Report.

Armory

armory

Armory enables enterprise companies to ship better software, faster through trusted, reliable, safe, and secure deployments — at its core, Armory is powered by Spinnaker OSS.

“Armory exists to unlock innovation through software. To achieve this, we help enterprises reliably deploy software at scale, naturally aligning with DevOps practices to improve software delivery performance. Given this, we applaud efforts like the State of DevOps Report that provides an independent view into the practices and capabilities that organizations can employ to drive better performance.” 

Carl Timm, Senior Director of Product Marketing at Armory

CircleCI

circleci

The world’s best software teams deliver quality code, confidently, with CircleCI. The world’s best software teams use CircleCI to go from next-up to feature shipped, at the speed ambitious businesses require. 

“Though the DevOps space is only over a decade old, it moves incredibly quickly. Google’s State of DevOps report is both a reflection and projection of the industry, capturing how DevOps culture drives business results and where DevOps practitioners can look to improve. At CircleCI, we rely heavily on this survey data to glean valuable insights into our market and our customers overall. We also build upon these insights to guide our own research into how engineering teams move code through pipelines in our annual State of Software Delivery report. Taken together, this research highlights teams’ reported and actual behavior and paints a vibrant picture of how technology-driven organizations drive for success.”

Emma Webb, VP, Corporate Communications, CircleCI 

Continuous Delivery Foundation

cdf

CD Foundation is an open-source community improving the world’s ability to deliver software with security and speed.

“Good decision-making is based on good data. Open source is a critical piece of the technology roadmap for DevOps, and the 2021 State of DevOps Report will provide actionable information for high performing teams in organizations of all types and sizes. The report will show where open source and DevOps intersect, and in a space that is changing so quickly, new relevant data is critical,” said Tracy Miranda, Continuous Delivery Foundation Executive Director. “CD Foundation members are deeply involved with producing this annual report, with over 10 years of historic research. Thank you to Google and our other members who have worked so hard on it. This report is a tangible result of working together.”

Tracy Miranda, Continuous Delivery Foundation Executive Director

Deloitte

deloitte

Deloitte provides audit and assurance, tax, consulting, and risk and financial advisory services to a broad cross-section of the largest corporations and governmental agencies. At Deloitte, they are continuously evolving how they work and how they look at marketplace challenges so they can continually deliver measurable, sustainable results for their clients and communities.

“Software delivery is evolving rapidly and we know our customers need unique and compelling insights to make the right decisions. State of DevOps is a widely used report and considered as an Industry standard to understand the drivers for excellence in Software Development and Delivery. Deloitte is excited to help the team at DORA and Google Cloud in publishing this report through our sponsoring since we believe the insights from this report will help make software delivery better.” 

Manoj Mishra, Consulting Managing Director, Deloitte Consulting LLP

GitLab

gitlab

GitLab is the open DevOps platform built from the ground up as a single application for all stages of the DevOps lifecycle enabling Product, Development, QA, Security, and Operations teams to work concurrently on the same project.

“We’re happy to sponsor the DORA Report and the vital work behind it. The more we understand the DevOps journey, the better we and our GitLab community can contribute to its future. We’re particularly interested to see this year’s results and the impact COVID-19 and remote work have had on DevOps. We appreciate the chance to be part of this exciting, informative process.”

Brendon O’Leary, Senior Developer Evangelist

Liquibase

liquibase

Liquibase helps millions of developers easily manage database schema changes by enabling teams to track, version, and deploy database changes by delivering on the promise of CI/CD for the database.

“With their rigorous methodology, the DORA research team delivers actionable information with the simple goal of helping organizations of any size accelerate the development and delivery of software. Liquibase is honored to sponsor the 2021 State of DevOps Report and its role in helping so many organizations build value for their customers and shareholders”

Matt Geise, VP of Marketing at Liquibase

PagerDuty

pagerduty

PagerDuty is a digital operations management platform that empowers the right action, when seconds matter.

“As a leader in digital operations management, PagerDuty is proud to sponsor this year’s report as it aligns with our dedication to helping DevOps professionals make better decisions. This report will inform tech and business leaders about the trends/challenges developers are facing and the opportunities there are to accelerate their own DevOps transformation.” 

Carolyn Guss, VP of Corporate Marketing

SysDig

sysdig

Sysdig is driving the secure DevOps movement, empowering organizations to confidently secure containers, Kubernetes and cloud.

“There is a learning curve with all new technology, cloud is no exception. Learning from mistakes and sharing best practices is how we will ultimately ship secure applications, faster. For seven years, DORA and Google have partnered to understand the State of DevOps to help vendors and cloud practitioners to learn from each other and implement standards for best practices,”

Loris Degioanni, CTO and founder of Sysdig

Google Cloud, the DORA team, and our sponsors are very excited about this year’s report. We look forward to hearing from you, your colleagues, and networks about how DevOps is integrated into your workflow and ways we can help to further improve your performance. Please share your experience with software delivery by completing our survey that will be used to foster the next generation of DevOps best practices. To provide ample time for the DevOps community to contribute to this industry wide report we have extended the deadline for the survey until July 2nd.

Thank you to everyone who has participated so far, and the Google Cloud DORA team looks forward to hearing from even more of you soon!

How-to

Artifact Registry: An Extension Capabilities of Container Registry

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Here are some steps to start using Artifact Registry, and how it supports container images and non-container artifacts. Read further if you want to know how Artifact Registry takes the capabilities of Container Registry up by a notch!

Enterprise application teams need to manage more than just containers in their software supply chain. That’s why we created Artifact Registry, a fully-managed service with support for both container images and non-container artifacts.

Artifact Registry improves and extends upon the existing capabilities of Container Registry, such as customer-managed encryption keys, VPC-SC support, Pub/Sub notifications, and more, providing a foundation for major upgrades in security, scalability and control. While Container Registry is still available and will continue to be supported as a Google Enterprise API, going forward new features will only be available in Artifact Registry, and Container Registry will only receive critical security fixes.

Below, we’ll highlight the key improvements Artifact Registry provides over Container Registry, as well as the steps to start using it today.

A unified control plane for container, OS and language repositories

Artifact Registry includes more than just container images: as a developer, you can store multiple artifact formats, including OS packages for Debian and RPM, as well as language packages for popular languages like Python, Java, and Node. In addition, you can manage them all from a single, unified interface. 

A more granular permission model with Cloud IAM

Artifact Registry comes with fine-grained access control via Cloud IAM. Unlike Container Registry, this allows you to control access on a per-repository basis, rather than all images stored in a project. This enables you to scope permissions as granularly as possible, for example to specific regions or environments as necessary.

Repositories in the region of your choice

Artifact Registry supports the creation of regional repositories, which allows you to put your artifacts and data directly in the location that they’ll be used, allowing for higher availability and speed. In Container Registry, you’re limited to “multi-regions”: for example, the closest multi-region for Australia is Asia. However, with Artifact Registry’s regional support, you can create a repository directly in the Sydney data center.

A pricing model that respects your region

While Artifact Registry’s pricing is still based on a combination of network egress and storage usage, support for regional repositories means that you can choose in what region to host your container repositories. Although per unit storage costs are higher for Artifact Registry, optimizing the locations of your repositories to be hosted in the same region where they are used can result in cost savings, because any network traffic within the same region is not considered egress and is thus free.

Part of a secure supply chain

Artifact Registry was designed from the ground up to integrate into our suite of secure supply chain products. This means that it can optionally use Container Analysis to scan your container images for vulnerabilities as they’re uploaded to Artifact Registry, and works directly with Binary Authorization to secure your deployments.

We’re here to help you migrate

If you already use Container Registry, you can take advantage of all the current and upcoming features of container image storage with Artifact Registry by migrating to it. To help, we’ve prepared the following guides:

If you’re currently hosting your container images with a third party, you can begin using Artifact Registry directly, by following the instructions in our guide, Migrating containers from a third-party registry, which shows you how to avoid rate limits on image pulls or third-party outages which can disrupt your builds and deployments.

And if you’re just getting started storing container images, you can begin using Artifact Registry as your image repository right away. To learn how, check out Artifact Registry quickstart for Docker, a guide to using Artifact Registry as a single location for managing private packages and Docker container images.

Join our community 

Our Artifact Registry communities are also great resources to help answer your questions and for guidance on best practices: 

Blog

Google Launches Product Locator and Gives Store Locator Plus an Upgrade to Expand Retail Offerings

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To cater to the changing customer behaviors and demand for superior retail shopping experience, Google introduces Product Locator and updates Store Locator Plus! Read to learn how these offerings deliver best online-to-offline retail experience.

We all experienced, first hand, how Covid-19 has impacted the world and our communities. Last year, store closures, reduced hours, and social-distancing requirements drove people to adopt more e-commerce options, which, according to eMarketer, grew 27.6% worldwide in 2020. Meanwhile, consumer desires to shop locally also grew with Google searches for “____ near me” up 100% year over year,1 and 1 in 3 consumers having tried curbside pickup over the last year.2

As countries begin to lift Covid-19 restrictions, businesses are looking toward a post-pandemic future and asking ‘Which of these shopping trends will stick and how should I adapt?’ At Google, we expect consumers to continue demanding helpful shopping experiences that blur the line between the physical retail and digital experience, as well as help them to continue shopping locally.3 To address these changes in shopper behavior, we refreshed our retail solutions—adding a new solution, Product Locator, and updating Store Locator Plus—to help you offer the best possible online-to-offline experience and drive shoppers to your stores. 

Introducing Product Locator solution: connecting online shopping to nearby stores

Under Covid restrictions, consumers have grown accustomed to having a myriad of shopping options, from curbside pickup to same-day delivery. Increased searches for ‘along my route’ and ‘in stock’ tell us that convenience is king for today’s consumer.4 Retailers can increase online conversion rates and drive store visits by including product availability and pick-up options on each of their product description pages (PDP); emphasizing the speed and convenience of these options and saving on significant shipping costs. 

Our newest retail solution, Product Locator, can further help drive customers to visit by showing the exact distance stores are to the shopper and even estimated driving time, to further highlight the convenience of a store visit. A study conducted by Shopify found that showcasing local inventory boosted key store metrics including 45% of local pickup who made an additional purchase upon arrival.5 See the Product Locator solution guide to get started today.

Retail solutions image 1
Example of Product Locator solution implemented on a sample product page

Update your store locator page to address more of shoppers’ needs

Store locators allow shoppers to more easily find your stores and can be made even more helpful with our Store Locator Plus solution. Our updated Store Locator Plus solution refreshes the store locator page to be more informative and engaging by integrating offers redeemable in-store, online scheduling for appointments and services, and text me directions services. Implement Store Locator Plus today using the guide.

Retail solutions image 2
Example of Store Locator Plus, featuring appointment booking and local offers

Build and customize Store Locator Plus for your business in minutes

At Google Maps Platform, we are always thinking of ways to make building a map easier and faster for our customers. In May at I/O we made Cloud-based Maps Styling generally available, enabling map updates to happen without touching a line of code. Today we’re excited to introduce Quick Builder, our free, low code builder which allows you to demo, customize and build a version of the Store Locator Plus solution for your website in minutes. Experience Quick Builder today.
To learn more about how you can start adopting these retail solutions, visit our retail solutions page.

For more information on Google Maps Platform, visit our website.


Global Insights Briefing: Getting back out there

2 https://www.shopify.com/pos/future-of-retail-2021

3 https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/covid-trends-1-year/

4 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/pandemic-shopping-behavior/

5 https://www.shopify.com/pos/future-of-retail-2021

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