How Did DTDC Express Speed Up Decision-making and Collaboration by 10x—While Cutting Costs? - Build What's Next
Case Study

How Did DTDC Express Speed Up Decision-making and Collaboration by 10x—While Cutting Costs?

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Using G Suite, DTDC Express enabled its teams to work more closely and effectively, reduced its email support costs, delivered mobility, and started a program to improve collaboration and decision-making for more than 5,000 employees. The business is deploying G Suite to more than more than 10,700 franchises.

Among Indian courier and logistics businesses, DTDC has expanded rapidly since its foundation in 1990. Starting with seed capital of less than US$2,000, DTDC has grown to a US$175 million business with operations across the country and internationally.

The business is second only to the government-owned India Post in the courier and logistics sector with 522 offices, more than 10,700 franchisees, and a 5,000 employee-strong workforce.

It handles 450,000 shipments—primarily small to medium parcels—per day, has a direct presence in 12 countries, a presence through associates in 22 countries, and operates 16 gateway hubs.

DTDC’s mission is to become India’s preferred express parcel provider with a focus on the consumer and the company aims to be valued at INR 5,000 crore (about US$778 million) by 2020.

“Thanks to G Suite, we have experienced a 10-fold increase in the speed of collaboration, decision-making, and supporting systems…as an organisation we are making decisions in hours and minutes rather than days.”
—Mrinal Chakraborty, EVP, Technology and Innovation, DTDC

However, like all businesses in the courier and logistics sector, DTDC is facing greater competition. Most of the large ecommerce businesses in the country have created their own express delivery arms and these are contributing to heightened customer expectations.

“Businesses and consumers want information and answers now rather than later today or tomorrow,” Mrinal Chakraborty, Executive Vice President, Technology and Innovation, DTDC, says.

“For example, customers are looking for direct API integration between their systems and our tracking tools, rather than a mundane, old-style MIS-driven approach.

“The express delivery businesses themselves are eager to embrace trends such as increased predictability of delivery, greater capacity utilization, and how vehicles can be run in the most efficient way possible.”

External-facing Technology Policies

DTDC had operated a traditional technology operation including in-house infrastructure located in a mid-sized data centre at its Bangalore headquarters. This in-house data centre housed a completely virtualised server-storage environment and connected to all 522 offices by MPLS link or internet-based VPN services. The business also operated a small disaster recovery facility in another city in India.

However, DTDC realised its technology operation could not deliver the agility, flexibility, and performance needed for the business to thrive in a highly disrupted industry.

DTDC has reaped several rewards from its move to G Suite. The amount it spends on video conferencing has fallen from about US$5,000 per month to nearly zero thanks to Google Hangouts Meet.

Its technology leaders started reviewing their options and in early 2017 adopted a policy that embraced external models such as public cloud services. The business moved its SAP HANA relational database management into the cloud and now is considering using Google Cloud Platform to host its core enterprise resource planning system.

Google Cloud Platform also gives DTDC the ability to analyse data in order to improve the efficiency and predictability of its services.

An Opportunity for Change

While the business had implemented cloud-based office productivity applications in 2016, these applications were not meeting its needs, Chakraborty says.

“What we observed after three years, despite a considerable cost, these applications were only being used for email rather than as a full suite of collaboration tools,” he says.

“For example, if a simple presentation file needed to be delivered for decision-making, it had to be sent to about 20 stakeholders,” he adds. “We would then have to collect feedback from each and aggregate it into a final draft. This approach compromised productivity and decision-making, and meant multiple versions of data were circulating within the organisation.”

DTDC also wanted to extend mobility from a small group within the business to the wider organisation as part of a broader project to improve collaboration, productivity, and decision-making. In addition, the business intended to improve the usability and relevance of its intranets to its employees.

Furthermore, Chakraborty and his team planned to help improve collaboration within and the performance of DTDC’s more than 10,700 franchisees in responding to customer needs.

G Suite Targeted to Increase Collaboration

Based on his previous experience with G Suite, Chakraborty recommended the cloud-based suite of intelligent applications to DTDC’s senior management team. He also provided a comprehensive cost-effort-benefit analysis to back up his recommendation.

DTDC had started with a three-week proof of concept exercise spanning 20 users across the business. Having determined that G Suite met its business requirements, the courier and logistics provider had chosen a ‘big bang’ implementation across about 5,000 users.

DTDC switched over to G Suite on 23 June 2017 and undertook an extensive user acceptance and training program—called Project Liberty—over the following two weeks with the assistance of a 24-hours-per-day, seven-days-per-week helpdesk.

“We made hundreds of calls to our employees to explain the move, created and distributed an FAQ, and provided extensive training at regional office and branch office levels,” Chakraborty says. The business also displayed posters and banners at all DTDC offices, sent teaser messages to users, and provided daily G Suite usage tips over a three-week period.

“We completed that part of the move in about six days and by 1 July 2017 we had migrated all databases and all old emails to G Suite. Two weeks later, we had signed off the job,” Chakraborty says.

Considerable Cost Savings

DTDC has reaped several rewards from its move to G Suite. The amount the business spends on video conferencing has fallen from about US$5,000 per month to nearly zero as it takes advantage of the voice and video capabilities of Google Hangouts Meet.

The organisation has also been able to surrender one of the internet links used to support its previous email service and reduced the costs of supporting email clients by about 80%.

“Largely because the volume of email attachments has fallen dramatically since we moved to Gmail—despite the fact our business has grown significantly—we have not had to upgrade any of our links over the last year or so,” Chakraborty says.

“Team members are increasingly sending links through Google Drive instead.” The ability to store files in the cloud through Google Drive has also enabled DTDC to eliminate the need to perform local backups of users’ files.

Meanwhile, team members are also increasingly using Google Calendar to make appointments and check the availability of colleagues and superiors for meetings.

Supporting Mobilisation with G Suite

Deploying G Suite has also enabled DTDC to increase the number of workers with access to email on their mobile devices from 150 users to more than 4,000 users.

“At our National Franchisee Meeting in Delhi in February 2018, our Chairman explicitly explained in an open forum how significantly his performance had improved since we deployed G Suite and implemented mobility,” Chakraborty says.

With sharing of spreadsheets and documents rising through the use of Google Sheets and Google Docs respectively, DTDC’s employees are collaborating more effectively and making decisions faster and more easily. Several departments within the business are using Google Sites to create intranets to host commonly-accessed documents and provide knowledge bases, including FAQ documents to help employees solve problems themselves.

“Thanks to G Suite, we have experienced a 10-fold increase in the speed of collaboration, decision-making, and supporting systems,” Chakraborty says. “The activities of our management team are more transparent and cohesive while as an organisation we are making decisions in hours and minutes rather than days.”

DTDC has also completed the migration of more than 10,700 franchisees across to G Suite. “Thus DTDC has become one of the few organisations where its Chairman and Managing Director and a small franchisee in a town in India would use the same intelligent applications,” Chakraborty says. “This makes the organisation much flatter, more collaborative operation in nature.

“Furthermore, franchisees who are using G Suite have started telling us that the ease of collaboration and access to information is enabling them to resolve customer queries faster and more effectively.”

Delivering a Bright Future with Google

DTDC plans to continue developing its intranets on Google Sites and encourage further use of Google Docs and Sheets.

“We are continuing to go back to our internal teams to highlight the benefits of these products and drive takeup to create more awareness and enthusiasm,” says Chakraborty.

DTDC has also started evaluating Google’s big data and analytics platform for its internal MIS and dashboard practices. “More broadly, we see Google as key to our ability to realise our business objectives and remain competitive in the dynamic, fast-changing courier and logistics industry,” Chakraborty concludes

Case Study

How Arvind Fashions Ltd leads the fashion industry with powerful data analytics on BigQuery

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Arvind Fashions leverages Google Cloud's BigQuery, significantly enhancing retail insights, boosting productivity, and reducing discrepancies by a magnitude of 300X. Learn more...

Arvind Ltd has been in the apparel industry for more than 90 years, with its retail powerhouse Arvind Fashions Ltd being the backbone of well-known names in the retail fashion industry in India.

Arvind Fashions Ltd (Arvind) has seen significant growth in its portfolio with new franchises being added every year. The six high conviction brands include Tommy Hilfiger, Calvin Klein, Sephora, Arrow, U.S. Polo Assn. & Flying Machine.

To secure a foundation for future growth, the company has embarked on a digital transformation (DX) journey, focusing on profitability and improving the customer experience. The key objectives for Arvind’s DX is to unlock the value of existing applications, gain new insights, and build a solid workflow with resilient systems.

Getting Google Cloud to address the challenges around insights & analytics was a natural step forward, since Arvind had already formed a relationship with Google Cloud, starting with its productivity and collaboration tools during the pandemic.

Key Challenges

Arvind’s enterprise applications estate is a mix of SAP, Oracle POS, logistics management systems and other applications. Having so many different applications made it a challenge for the company to bring all of this data together to drive retail insights and at the same time maintain the freshness of its products.

As a case in point, the existing sales reporting and inventory reconciliation process had been enabled by a mix of automated and semi-automated desktop applications. There were challenges to scale the infrastructure in order to process large amounts of data at a low latency.

The synchronization of master data across functions was critical to build the data platform that provides consistent insights to multiple stakeholders across the organization.

Solution Approach – Modern Data Platform

There are several ways to solve the challenges above and do more by building a modern data analytics platform. For example, using a data lake based approach that builds use case by use case, hybrid data estates and so on. Regardless of the approach, it is important to define the solution based on certain principles.

In Arvind’s scenario, the key business principles considered are that data platforms should support Variety, Variability, Velocity and Volume. Each of these 4 V’s are critical business pivots to successful fashion retailing. Variety in SKU’s to deal with myriad fashion trends every season, Variability in shopping footfalls due to different festivities, weekends and special occasions, Velocity to be agile and responsive to customer needs, and Volumes of data that bring richer insights.

This is where Google BigQuery enabled data platform comes in, as it is able to meet the needs above.


Solution Architecture – Current Capabilities & Future Vision

BigQuery is the mothership of the data and analytics platform on Google Cloud. Its serverless construct ensures that data engineering teams focus only on insights & analytics. Storage and compute is decoupled and can be independently scaled. BigQuery has been leveraged to service both the raw as well as the curated data zones.

With BigQuery procedures, it is possible to process the data natively within the data warehouse itself. Procedures have been leveraged to process the data in a low latency manner with the familiar SQL.

But then what happens to advanced analytics and insights? With simplicity being our key guiding principle, BigQuery machine learning ensures that data analysts can create, train and deploy analytics models even with complex requirements. It can also consume data from Looker Studio, which is seamlessly integrated with BigQuery.

Here are the key principles and highlights of the data platform that have been achieved:

  • Simple, yet exhaustive – We needed a solution with vast technical capabilities such as data lake & data warehouse, data processing, data consumption, analytics amongst others. And at the same time it needed to be simple to implement and run ongoing operations.
  • Agility – High quality analytics use cases typically require a significant amount of time, effort and skill set. While building a simple solution we ensured that the selection of technology services ensured agility in the long term.
  • Security – An organization can be truly successful if the insights and analytics operations are democratized. But while data is made available to a wider community, we need to ensure data governance and security.
  • Ease of operations – Data engineering teams spend a lot of time doing infrastructure setting and management operations. With BigQuery, teams can put in more effort on building the data pipelines and models to feed into analytics instead of worrying about the infrastructure operations.
  • Costs – Decoupling storage and compute allows for flexible pricing. A pay-as-you-go model is the ideal solution to managing costs.

Business Impact

The ingestion frequency of the store level inventory (~800 stores) has now been changed to daily. With the additional data volumes and processing the scaling on BigQuery has been seamless. There are new processes and dashboards to address the reconciliation and root cause analysis. Operational efficiencies have improved leading to better productivity and turn around time of critical processes.

The discrepancies in various reconciliation activities have drastically reduced by an order of magnitude of 300X due to the capabilities offered by the data platform. Not only is it possible to identify discrepancies but the data platform has also enabled in identifying the root causes for the same as well.

Arvind Fashions Ltd have also been able to enhance some of the existing business processes and systems with insight from the data platform.

It’s going to be an exciting journey for Arvind Fashions Ltd and Google Cloud. There are several initiatives ready for kick off such as getting more apps on the edge devices, warehouse analytics, advanced customer data platforms, predicting the lifecycle of designs, style codes and other exciting initiatives.

Case Study

Chrome OS Helped Ocwen Achieve Remote Workplace in Just 2 Weeks during the 2020 Pandemic

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Google's Chrome OS helped Ocwen's 3500+ contact centers and support employees shift safely to remote work in March 2020. Read how the loan services provider achieved Chrome OS deployment in 2 weeks and continues to use it as default workplace tool!

Editor’s note: Today’s post is by Parveen Chander Aery, CIO, and Rishi Gupta, Head of Global IT Infrastructure, of Ocwen, a provider of residential and commercial mortgage loan services. The U.S.-based company adopted Chrome OS devices to help global contact center teams work productively together.

We’re used to deployments of new technology taking a lot of time and worry. In the past, there wasn’t a fast and easy way to roll out thousands of devices, apps and operating systems to a company of several thousand people. But in March 2020, when we had to help 3500+ contact center and support employees shift safely to remote work, Chrome OS helped us get the job done in just two weeks.

That’s right—we were so impressed that it only took two weeks. We love to talk about the very short Chrome OS deployment timeline, because it happened when we needed everything to go smoothly. We believe we were the first company in our industry to be able to rapidly shift to remote work while maintaining our high levels of service, which are vital to our success. 

A rapid but secure pivot to remote work

Preparing for a fully remote workforce was a bit of a scramble at first. There were so many things to consider, like making sure people had adequate internet access, and securing private customer data once everyone worked in the cloud.

Even though we had to decide on remote-work solutions in a hurry, the IT infrastructure team couldn’t compromise on security. With Chrome OS and a mix of HP Chromebooks, Citrix, and AWS, remote employees were able to work in the cloud, accessing productivity tools like Office 365, Black Knight, and regulatory APIs. 

Chrome OS and Chrome Enterprise Upgrade also allowed the IT infrastructure team to manage enrolled devices in ways that improved security—for example, turning off Bluetooth access. We equipped everyone with productivity kits that included keyboards, mice, and monitors, along with noise-canceling headphones so contact center workers could block out the sounds of busy pandemic home life. We bought internet dongles in bulk to ensure everyone could get online. All of these tools helped the contact center employees easily access our contact center solution, which was developed on the WebRTC platform.

We benefited from easy integration of Chrome OS with single-sign-on tools as well as using Citrix on a much broader scale. Our timing was perfect in terms of moving the company into the cloud. Prior to the pandemic, only about 20% of applications were accessed via Citrix. Today, 100% are accessed through Citrix.

Cloud is our future

Security was crucial, but there have been many other benefits of adopting Chrome OS, such as making work easier for employees by adding links to key business tools via the Chrome homepage. In fact, the rapid shift to the cloud, dictated by remote work, has also changed our company for the better.

Our IT infrastructure team has worked successfully to ensure applications are compatible with Citrix; we’ve also trained contact center employees on using new devices and how to collaborate in the cloud. The employees were used to getting help in-person in our contact center offices—someone could just raise a hand if they needed IT help. While that’s not always possible today, we were relieved that the contact center teams became familiar with Chrome browser and Chrome OS very quickly. Chrome browser is very common with the general public, so the know-how was already there, even for people who were using Chrome OS devices and Citrix for the first time. 

A year and a half after remote work began, we see that Chrome OS devices weren’t simply stopgaps for the pandemic era. They’ve become workplace tools with value far beyond the pandemic. Thanks to the ease of our contact center’s transition to Chrome OS, Ocwen has decided that we’ll remain in a hybrid work model for the foreseeable future, instead of returning 100 percent back to the office. Chrome OS makes this model easy for us because we don’t need to change the data or configuration on a device as people shift from remote to office work.

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Case Study

Ramco Cements: Enhancing Intelligence with Data Visualization

Ramco Cements chose Google Maps to integrate with its Ramco ERP system. By layering its data onto Google Maps, the result was a rich data visualization tool that facilitated idea generation and improved productivity. Over 1,000 employees across India access reports and transactions on a daily basis from the Ramco ERP system and integrated Google Maps.

Management at Ramco Cements uses Google Maps for visual analysis – for monitoring benchmarks, identifying discrepancies and deviation. Google Maps serves as a tool to help them develop appropriate strategies for business growth.

Also, the field sales team now has the capability to easily view information on their mobile devices – information ranging from competitor distribution networks in their area, to the best and worst performing dealers.

Blog

Google Products Helps HMH’s Healthcare Staff Work from Anywhere Efficiently and Securely!

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When many challenges knocked the door as an aftermath of the 2020 COVID-19 pandemic, the 17-hospital healthcare system decided to extend its partnership with Google to elevate patient data security and safe, equitable access. Read how!

Hackensack Meridian Health (HMH) executive Mark Eimer explains how an ambitiously-timed rollout of a comprehensive suite of Google products helped the entire organization—from doctors to IT staff—achieve better security, cultivate a more equitable work environment, and ultimately, improve patient outcomes.

How does a recently merged, 17-hospital healthcare system fast-track a platform migration and hardware rollout securely and in a way that improves work for everyone, regardless of location or role? These are the questions that kept me up at night in early 2020, when the pandemic demanded a “big bang”—something our legacy laptops and operating systems couldn’t handle.

We began our work with Google in 2020 with the adoption of Chrome as our default browser. As we migrated platforms, keeping patient data safe was of the utmost importance to us, along with providing every staff member with the tools they needed to work virtually. Our staff often experienced issues accessing our web-based applications using Internet Explorer or Edge Browser, a problem that went away when we switched to Chrome. Chrome’s versatile compatibility also made it easier for my team to migrate all of our web-based operations, and Chrome’s security and manageability were key components to making this switch a huge win for the organization.

The success of this migration led us to extend our Google partnership to patient care applications—where Google’s expertise in AI and ML helps scale the use of diagnostics tools and improve other aspects of the patient journey.

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Patient care is at the center of HMH’s mission

Achieving security at every step 

Like so many other healthcare organizations, we’ve been concerned about ransomware attacks. This is part of why we moved to Google Workspace and distributed over 3,000 Chrome OS devices in kiosk mode in March of 2020, when many of us went remote due to the pandemic. We were very concerned about team members accessing corporate applications through home devices that were running EOL operating systems (WIN7), as well as a general lack of antivirus and encryption measures.

We were protected by the fact that Google’s software and hardware both had built-in security features that we needed to stave off sophisticated attackers. For example, Chrome OS automatically updates to the latest security update and encrypts data living outside the cloud on the hardware. These features protected us from security-related disruptions, letting us securely move a huge library of file shares and emails across thousands of accounts to Google Chrome OS in just four months.

A year later, in March 2021, we migrated the enterprise over to Google Workspace and saw an immediate reduction in spam by 30% from the inherent built-in AI/ML. This meant staff were less likely to receive (and click through) phishing attempts. My team could connect, create, and collaborate easily and securely—even as more of us were working from home and needed to access sensitive data remotely. 

Leveling the playing field

As an organization, we were surprised by how many team members didn’t have personal computers at home. We quickly decided that if we needed team members to work from home, the health network would have to supply hardware. Chromebooks’ lower price tag compared to PCs—on top of their built-in security controls—allowed us to purchase, deploy, and support that initial distribution of 3,000 Chromebooks to team members in less than three weeks, providing devices to every eligible remote employee instead of just a select few. This was vital to reaching our equitable technology goal as part of our diversity and inclusion initiative: everybody has the same tools to do good work.

When all employees have what they need to do their jobs well, we get better patient outcomes. Before we began this cloud adoption journey, patient and staff experiences were different within the hospitals and outside of them. 

Now it’s the same wherever our staff is, and we’ve seen efficiency and accessibility benefits extend to the patient side. For example, we built a web-based contact center that supports 80 locations that use Workspace and Chrome OS devices. Since customer service, admin, and providers are all on the same system, it has become a one-stop shop for patients.

Furthermore, through the Grow with Google program, we were able to provide another benefit to employees that drove our equity goals. Google trained 50 non-IT staff members—from environmental services, food and nutrition, and other non-tech areas who were interested in making a career change to IT—on the Google products we were using. They may not have thought about switching to a career in IT before the Grow with Google program came to our organization, but through this partnership, they now have that opportunity.

A strategic, long-term partner

With any large-scale rollout, the work doesn’t end once laptops are in employee hands. Google has shown their commitment to long-term collaboration as they continuously optimize their products for the unique needs of healthcare providers and go the extra mile in tailoring tools to our staff’s workflows. 

For example, on the Chrome OS side, the Google team has helped our registration desks and document centers with device integration for hardware like credit card readers and e-signature pads. They’ve also helped us meet security and privacy requirements mandated by state and federal governments around HIPAA, Medicaid, and Medicare reimbursements. Over this next year, we’ll look at a feature roadmap with Google Cloud to deliver further enhancements, iterating on the product itself to meet our needs for the present and the future.

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Combining technology and expertise

Delivering the future of healthcare

The benefits we’ve seen around security and usability—and the ability to provide all staff with equal access to Google’s technology—are why we’re expanding our partnership with Google to both the administrative and clinical sides of HMH. In addition to further Google rollouts with corporate, next year we’re distributing Chromebooks to all 350 of our ambulatory clinics.

We’re also working with the Google professional services team to create a custom AI model that analyzes 3D mammogram images. This AI model will enable two providers to read mammograms—which adheres to international best practices but is currently rare in the US—without requiring additional time. Conducting double readings of mammograms will yield better health outcomes for our patients, such as a lower patient recall rate and an increased accuracy in detecting breast cancer.

We’re currently building the model using a variety of Google Cloud products, including Cloud Healthcare API. Once complete, this model is expected to be trained, deployed, and maintained in Google’s Vertex AI, allowing our providers to be more productive as they make clinical decisions with AI support. As the model is proven over time, we plan to make the predictive services accessible to other healthcare organizations.

With Google, we’re able to achieve a unified architecture for storing data as well as training and deploying AI models, which enable our staff to work more efficiently and securely from anywhere. While I may not be able to predict the future as accurately as AI can, I foresee our continued partnership with Google as a key part of HMH’s improved provider and patient outcomes.

How-to

Center for Internet Security’s Latest Benchmark for Securing Chrome

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The Center for Internet Security (CIS) releases benchmarks for enterprises using Chrome browser in their environment to secure and optimize it. Read the blog for a quick snippet on the benchmarks and more details on configuration guidelines.

As the way people work continues to evolve, keeping security policies in place that protect organizations but give workers the ability to get things done is more important than ever. IT and security teams must aim to stay a step ahead of web-based security threats that come their organization’s way. To help, the Center for Internet Security (CIS) team has released the latest CIS Benchmark 2.1 for Google Chrome. This Benchmark offers independent recommendations on which Chrome policies to configure to help support organizations’ security and compliance needs. Thanks to Chrome being built with security at its core, in many cases, Chrome default settings are aligned with CIS recommendations.

Chrome is secure by default, but we also pride ourselves on providing customizations for enterprises to allow Chrome to better fit the needs of their business. And with hundreds of policies available through Chrome Browser Cloud Management and Group Policy Objects (Note: The CIS Benchmark is also available as a GPO), organizations can do just that. 

Throughout the CIS guide you’ll notice that there are different designations for configuration profiles. Any labeled Level 1, are considered to be a good baseline for an organization. Level 2 profiles are recommended for deployments that require the highest level of security, but note that these settings could have a trade off on user productivity. We recommend looking at each setting and determining if it’s a good fit for your business. 

The benchmark is made up of five sections:

  • Enforced Defaults — Notes policies that are configured by default when you install Chrome. Enforcing these settings at an enterprise level can prevent these settings from being changed by business users to less secure options.
  • Attack Surface Reduction — Details how to disable web features that may not be necessary in your enterprise environment and could reduce your overall attack surface.
  • Privacy — Surfaces settings that improve user privacy.
  • Data Loss Prevention — Contains settings that can help prevent data loss and protect your organization’s data. (Note: These recommendations cover additional capabilities that can be added to Chrome through BeyondCorp Enterprise). 
  • Forensics (Post Incident) — Shares recommendations on policies that give insights into post incident forensics and analysis. 

Organizations can use these benchmarks to optimize the best way to secure Chrome in their environment. Download the CIS Benchmark here and check out our team’s configuration guide for additional recommendations on how to configure Chrome.

Note: This benchmark was created using a consensus review process composed of subject matter experts. Consensus participants provide perspective from a diverse set of backgrounds such as consulting, software development, audit and compliance, security  research, operations, government, and legal. While these recommendations come from a trusted source, it’s important for each organization to weigh which policies make the most sense for their business.

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